Don't try to predict the problems of tomorrow, solve today's problems first.
Keep your code as simple as possible. Complexity increases exponentially with each piece of code added.
Focus on the right customers. Each time you say yes to a feature, you're adopting a child.
Ask people what they don't want. If you could remove one feature, what would it be?
Make opinionated software. Apple product vs others.
Obsess with customer not your competition.
Under-do vs out-do
Endless preference screens
Customer experience has overtaken price and product as the key brand differentiator
Hick's law: the paradox of choices. Cognitive load
Humans are strange, we say we want as much options as possible. When we get them we get confused and can't take a decision.
Flexible vs convenience & time
Keep it simple
Creativity at cost of usability
Deliberate design flaws
Little details matter
Everything we do, can be done with something lesser
Design is everywhere, from the dress you're wearing to the smartphone you're holding. it's design.
Design is intelligence made visible
Decide quick and execute. To make a business, you need to multiply the two
Embrace changes, stop being afraid of what could go wrong, and start being excited of what could go right
If your competitors change faster than you, you're at a huge disadvantage.
All the cash, all the marketing, all the people in the world can't buy the agility you get from being small.
Less hierarchy, Better alignment, Magic of work done.
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