Was it Recognition of Loyalty at Right Time that made Kattappa a Faithful Employee?

4 Min Read | Since the release of the cult epic movie, Baahubali, to most Indian movie goers the name Kattappa means loyalty. In the movie, Kattappa was the loyal general of the great…

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4 Min Read |

Since the release of the cult epic movie, Baahubali, to most Indian movie goers the name Kattappa means loyalty. In the movie, Kattappa was the loyal general of the great kingdom of Mahishmati and as his duty, he was determined to obey all the rules of the king. However, under mysterious circumstances, Ballaladeva is proclaimed as the new king of Mahishmati kingdom instead of Bahubali. Step-brother to Baahubali, Ballaladeva asks Kattappa to murder Baahubali, and with a broken and conflicted heart, he does so.The takeaway from this movie about Kattappa was that he was a loyal servant who was bound to his duties and responsibilities.

Now, the question comes to who wouldn’t want to have an employee like Kattappa and would Kattappa remain loyal for generations if his loyalty was never recognised? Appreciation and recognition are two key aspects that inspire employees to work harder and aim higher. Recognising the ideal employees for their achievements in front of colleagues stimulates not just the employee but everyone else to work harder as well.

In your focus to retain your customer base, you design various loyalty programs for them while forgetting about your employees. But as Richard Branson once said, “If you take care of your employees, they will take care of the customers” These are the very same people who have worked their hearts out to achieving your company’s goals. Understanding the fact that the satisfaction that your customers talk about is largely a result of the value they get from your business. And only loyal employees can create that value you need to turn your business around.

Good employee management is not just about making sales and achieving goals. It is also about retaining your employees who deliver their best through their experience. Training new people to that level is of utmost importance.

Loyalty Recognition Significance

Everyone innately feels the need to be recognised as an individual or member of a group and to feel a sense of achievement for work well done or even for a heroic effort. Everyone wants a ‘pat on the back’ to make them feel good.

Employee recognition is the timely, informal or formal acknowledgement of a person’s or team’s behaviour, effort or business result that supports the organisation’s goals and values, and which has clearly been beyond standard expectations. Employees who are recognised for their service have a greater tendency to remain loyal to a company.

Recognition leads to retention of the highest qualified staff to better accommodate customers and clients, lowers turnaround and training costs, and truly deliver on your brand’s promise of excellence. High employee engagement is the key to increasing your business results across the board on metrics like productivity, profitability, customer satisfaction, and safety.

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Once you have recognised the fact that every employee, regardless of where they happen to be in the hierarchical chain, is recognition-hungry, you need to start recognising their efficiency. By tapping into the best way to motivate them and bring out their hidden talents, you create a platform for them to excel.

Now, the questions that need answering are – How do you motivate existing employees? How to keep them hungry and passionate without necessarily giving them substantial pay increases or bonuses? And how do you increase employee engagement, and more importantly, loyalty?

When an executive recognises outstanding effort or rare achievement, its value is increased. An easy thing such as a company-wide email acknowledgement or shout-out in a meeting will go a long way. And if you add a personal call or a pat on the back to express your appreciation to the employee, you’ll be surprised how much motivational currency that will create.

While it is important to inspire employees, if rewards do not come after extra efforts, your employees will lose their enthusiasm and come to the realisation that there is no payoff. Praise and recognition for carrying out tasks excellently have a limited shelf life. At a certain point, you have to put your money where your mouth is and give some kind of reward to acknowledge superior results.

Rewards come in all shapes and sizes, and can be tangible or intangible. Tangible rewards include such things as a food processor, a gift voucher, a bonus or a pay hike. But intangible rewards can be just as effective and cost the company far less. Just doing something as simple as taking the employee out to lunch to celebrate their achievement or give the employee extra time off can have a huge impact. And that’s specialises in Offering the best of intangible experiences.

Gifting Experiences

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Studies show that gift awards are far more successful than cash-based rewards for the loyal employees. Gifting is a commitment of an employer towards a loyal employee. The corporate incentives, gifting and recognition industry has changed – a pat on the back and branded accessory just won’t cut it anymore.

Take advantage of the power of experience to bolster your rewards with more impact and talk value. Motivating employees with direct financial compensation can actually have adverse effects. Gifting experiences will make them feel. Such feelings create memories. Memories do a better job than stuff to keep both employees and customers motivated, rewarded and engaged.

Researchers have proved time and again that, employees who are rewarded for going that extra mile are more productive and fulfilled, show greater loyalty and are eager to contribute to the organisation in an impactful and meaningful way. The employees go to any extent to contributing like the way Kattappa was loyal to the Mahishmati throne and killed his beloved Bahubali on the orders of the king.

Providing customised reward solutions to the loyal employees depending on the term served, the number of achievements, employee type, and terms of service will provide a personal touch to the employee. You tailor their reward; the employee will weave your success.

It is impossible to ignore the role that employee reward and recognition play in engaging employees, and the quantifiable impact this has on company performance. A structured reward and recognition program is one of the best and most cost-effective methods of developing your people, increasing employee motivation and engagement, and invigorating your workforce.

Leverage technology to set the expectations for loyal employees and to keep the rewarding process transparent. Letting the employees’ track their points will keep them going. Giving them an opportunity to choose from a host of options will give them a freedom a choice to pick a gift package which works best for them.

Loyalty programs are designed to create and retain customers. But those that can’t keep up with customers’ growing expectations will lose — both in the loyalty game and more broadly in growing their business.

Malavika Mallya

In-house Blogger and Content Marketer.

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