In most corporate cultures, gift-giving is important. Whether you are trying to thank long-standing customers, remind someone of your business, or recognize a hardworking employee, the basic reason behind gift-giving is the same. Gifts are meant to affirm business relationships and enhance personal connections between clients, customers, and employees. In fact, according to Promotional Products Association International, gift-giving is proven to increase business activity hence, increasing the return on investment. Let’s understand what is corporate gifting and why is it important.
Gift giving and incentives differ on several strategic and practical levels. While gifts to clients or employee rewards are offered with no preconditions for improved performance, incentives are explicitly meant to motivate employees to work harder. Incentives are awards for reaching defined goals, including sales quotas, improvements, and good attendance.
Gifts, on the other hand, are not given as part of a defined arrangement. Another important difference is that incentives are usually given by upper management to the lower-level as employee rewards, while gifts can be given within any stratum of the office hierarchy for a high quality of service, camaraderie, or companionship.
Many companies avoid using incentives so as not to ignite problematic competition within the office. Instead, some companies give managers a small stipend to spend on employee rewards for exceptional accomplishments. These could include extensive efforts to please customers in the form of corporate gifting, working long hours to complete a project, closing a large sale, or saving the company money and time through active suggestions for improvement.
There are many different possibilities for gift giving. Food and drink items are extremely popular as corporate gifts. Gift cards, gift vouchers, and corporate gifts are extremely important. An evening of gourmet experiences or a handcrafted gift basket can be a creative and thoughtful gift.
Gourmet gift basket company, thoughtfully, provides meaningful gifts that are personalized and perfect for office environments and they come under the umbrella of what is corporate gifting. Office-related gifts can be practical items that will be put to good use. An exquisite fountain pen, a personalized plaque, or a custom ink blotter is always appreciated. Activities, sporting events, and live entertainment also make thrilling gifts as a reward for office-wide success.
It is important to carefully consider a gift before making a purchase from the corporate gifting perspective. Let office ethics be your guide when planning to present an employee with a gift. If giving a material item doesn’t seem appropriate, perhaps a donation to a charity of their choice would be a suitable alternative.
The definition of ‘what is corporate gifting’ isn’t the same all over the globe. The modern definition of corporate gifting might be free of cultural bias, but there are still differences in what corporate gifting means to the modern world. Let’s have a look at some of the prevalent ones.
Retail catalogs and store purchases are a good place to start for small-scale operations, but when it involves multiple people or booking experience, handling everything on your own can quickly become complicated.
You can buy directly from manufacturers, talk to incentive representatives, or engage the services of corporate gifting companies such as Xoxoday, whose business organizes experience gift boxes and customized gift baskets.
When exploring the possibilities for gift giving in your office, don’t get overwhelmed. Use the expert advice from professional gift-giving companies to give wisely, create a better work environment, and keep your workforce happy with the employee rewards and keep all the stakeholders happy with the miraculous deed that is corporate gifting.