The world is highly competitive and we generally tend to outdo the competition. We outdo them by building more features, hiring more people, raising more funds, expanding more, building more products and so on. However, most of the companies win against competition by doing less. Less features have won against more in most places. Less funded companies have done better most of the time than better funded in the same sector. Companies with lesser people have a better product than companies with more people. There is enough analysis and data on these points.
Try to do less, but do awesomely well.