Loyalty, Referral and Consumer Promotion programs can be much more difficult to administer than perceived. These programs are business critical in driving top of the funnel metrics like user acquisition, sign-ups, leads, and also drive some bottom of the funnel metrics like LTV and upsell. This article looks at a transformational digital method of hyperlink-based rewarding for Consumer Promotion Campaigns - with a great user experience.
Campaigns are mostly time-bound and very dynamic and marketers frequently have to launch them quickly and under pressure. The time and resources spent in these campaigns is huge and often distract the marketers from the real metrics and core ROI of the campaigns. Further, they often have to rely on third party agencies to assemble all of the pieces for these launches, extending the process and adding cost .
Procurement of relevant incentives, proliferation of the offer, GDPR considerations with third parties, the end user adoption and journey in using the offers, determination of follow-on steps, metrics and ROI keep many a Marketing Department very busy. Low technology intervention in consumer promotions and referrals make it tough, with market learning, to pivot the campaigns on the fly.
In 2020 with all the talk of digital transformation and artificial what-not, it shouldn’t take a small army, introducing manual errors or even an agency to repeatedly delight or incentivise your most important resource, your consumers. We have worked hard on this problem and pose some questions. You’re busy though so we throw in the answers too!
With Single Click Redemption the user is provided with a URL, from where s/he can choose from a predefined select range of rewards and claim one in a single click. The experience on web or mobile is instant of course.
Up to 10 rewards can be assigned in a campaign. This is very satisfactory for the user who now, no longer faced with one unwanted gift, has a higher propensity to redeem. Altering gift content is simple so that repeat campaigns within a fixed segment are fresh and interesting each time.
Single Click Redemption removes the cumbersome multi-step process of registrations, choose, baskets, checkouts, the full “nine yards” making the journey from selection to reward much simpler especially on a mobile device.
The journey really is seamless, and the user does not have to access any external website or system to redeem rewards. This removes the inconvenience of form filling etc as the unique URL, will have the following pre-stored information:
Upon clicking the URL, the user will be shown the brands that s/he is eligible to procure. The four-step process goes like this:
Planning and executing a consumer promotion & influencer campaign is complicated, time consuming, agency dependent and costly for marketers.
Make costs, work and headaches disappear. It might seem like fantasy but it’s real. Consider ease of your next program run on a promotion campaign management platform with:
So if an easier life with faster, more flexible, reliable campaigns and delighted consumers are of interest just get in touch or book a demo by taking the first step, a single click!