January 7, 2020
Obsess with customer
Humans always benchmark against competition. We try to keep up with the Jonases. Whether it's education, sports, business, art etc. While competition tracking and knowledge is important, one should not get obsessed with competition. Eg: While building products, if you keep chasing the competition features, you might end up building a similar product. But that does not help the customer at all as they suffer from the same problem they faced in the other product too. Many times your competition also is unaware of what is right or wrong. Hence, just imitating them or being fearful of them neither helps you nor the customer. Instead of obsessing with competition, obsess with your customers. The customer is your true north.
Manoj is a co-founder and Chief Product Officer of Xoxoday.
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