The quote- “First Impression is the lasting Impression”, is not only limited to an individual personality but also perception set by an employee towards his/her company. An employee, right from the stage of hiring until joining on the first day creates a set of perspectives which can be either positive or negative. For an organization, employee satisfaction matters a lot for the growth in long-term. According to the employee job satisfaction survey result by Shrm, 89% of US employees reported to be satisfied with the current job and employee engagement index of 3.9 represents moderate engagement.
Organizations try different methods to create a positive impact of the company on employees, especially the new recruits. Companies now welcome new employees through the welcome kit and other methods which create a satisfactory attitude. Although job satisfaction and employee welcome kit differ in terms of meaning, the result remains the same- positivity towards the organisation.
For a working professional, it can be either an awkward situation or exciting on the first day in a new company. It also entirely depends on how the new company welcomes you on your first day. Some companies go a step ahead by welcoming new joiners’ by offering employee welcome kit. These welcome kits can be anything from a finely designed welcome note, joining report or a gift. It completely depends on how a company defines its culture and what perception it can create.
Innovative tech companies like Google, Facebook, IBM and others are trying out to be more innovative when it comes to welcoming new recruit. However, this has also increased the competition among companies to know who and how they will attract fresher with the employee welcome kit. This is important to motivate and retain the best-hired employees. In fact, for many companies, this can really help in long-term. Companies that follow this formula of employee satisfaction have witnessed high economic value added with impactful new features.
How on-board programs or welcome kit can benefit companies?
- Helps to improve the on-job performance of New Employee:
It has been witnessed that effective onboarding programs can help in improving the overall performance of the employee (existing and new recruit). However, it also depends on what triggers their performance and drives them to work satisfactory level. Encouraging them with new employee kit or supporting their ideas in given project could be one of the methods.
- Can Improve the Retention Value:
Many employees right on the first day decide if they are sure to continue with the company for long term. The overall appearance of the office, people and other factors comes into the role. If there is a structured onboarding process, there is likely to have a good retention of employees. For instance, Wipro created employee-focused on-boarding process emphasizing more on strengths and quality of new hires. This resulted in the drop of 32% less retention among new recruits after six months. For a company, it is a common norm to ask a possible employee about the reason for quitting the last job. If the majority of applicants are giving similar reasons which your company falls into the category, you can change the scenario accordingly.
- Helps New Joinee to Work Instantly:
When new employees are welcomed with on-boarding kits or a token of appreciation, they instantly engage with the environment of the company. The feeling of awkwardness goes away and confidently takes up the position. It’s common to see the stress among new recruit. For instance, Ernst & Young offers onboarding portal where the new face will have online virtual tour giving information about the different department and company culture.
Similarly, Warby Parker offers new recruits with "electronic welcome packet' consisting of company history and values followed. This gives an overall idea of how the respective company works and treats its employees.
In other words, on-boarding or offering welcome kits to new joiners can be beneficial for reasons like:
- The new employee gets adjusted and starts producing results
- They will realize in the first few days if they fit the organization
- Joinees feel appreciated and stay for a longer period
Once you find the reasons for why onboard employees should be welcomed with kits, you should now check different kits should put into consideration and how you must create to make it look inviting.
Employee Welcome Kits:
Employee welcome kit is a kind of present offered by the employer to the new employee to start working without hesitation. The welcome kit depends on the industry the respective company deals with and their culture. Some of the common kits are:
- Welcome Letter
- Branded Merchandise
- Schedule of the orientation for new hire
- Induction Box
Creativity plays a major role when it comes to designing the gesture that can make it look appealing.
Designing the Employee Welcome Kit
To create an exciting looking employee welcome kit, there are certain things to consider:
- The service company deals with and how creative it can be?
- Things the new recruit should be aware of the position and company culture?
- The value of the brand and how to communicate through the kit
The kit should represent the core values of the firm. If the company is into a creative field like social media, then the pack of a mug with the company name or creative word graphic is the best to present. This is because having a cup of coffee or tea is common during the working hours. If you are confused about creative items you must present, then you must connect with the leading service that offers joining kits which are handpicked and available in different types. The employee welcome kits handcrafted creatively that can really make your new joinee feel touched by the gestures.
Let us check how some brands welcomed their new joiners with creative kits:
- Induction Box by Advertising and PR brand Ogilvy & Mather's:
The team of the top advertising agency Ogilvy & Mather at their Cape Town office created an Induction Box, designed keeping eight habits of creative people thought by founder David Ogilvy's According to the company, "These habits formed the ideology O&M was built on all those years ago and with one item representing each habit, the induction box makes these habits more tangible and playful for new staff." The induction box comes with a floor plan of the office, consisting of Ogilvy's book’s copy and a slinky.
- Percolate's Pre-Start Package:
When a new employee at the marketing technology firm Percolate joins, he/she gets a creative praise as a welcome kit. Even before they start the work, the company sends them the package of t-shirt, mug, kindle and other accessories. This really inspires new employees to work diligently.
- 25yrs of company history by Cactus:
Cactus, a leading ad agency located in Denver offers employee welcome kit consisting of a t-shirt, baseball cap, USB and a ruler. The kit has 25 years of company's brief history, an important part for a new member to learn.
- McGarrah Jesse's Welcome Kit:
Listed as the best American agency to work with, McGarrah Jesse welcomes a new member in the company with finely crafted Welcome Kit. These cute designed cards consist of brand details and gesture words to make new employees feel comfortable.
Like these, there are many top firms that engage in offering skilfully designed and creative welcome kit to encourage fresh face for working hard and contribute towards self and company's progress. Let us now check some of the employee welcome kit ideas to try out:
- Welcome letter with Orientation Packet:
Draft a welcome letter defining your firm details and how vital the newcomer is to the firm. The welcome message should describe cultural aspect and rules of the firm which one needs to follow. Overall, both the welcome letter and orientation packet shouldn't be just edifying but should carry an important message the firm wants to send and build self-confidence in the new employee.
- Fun Handbook:
Although the handbook will be handed over to the new member that describes company guidelines, there should be more into it rather than keeping it dry. The fun handbook- also a flip book consisting of fun things happened previously and what to expect in future.
- Customized Items for work:
Some branded company design their own t-shirt and accessories which is offered when a new employee joins. It is an act of appreciation offered by the business that infuses personnel work harder. Since the new employees undergo rigorous hiring practice and finally gets hired, the company must welcome with some customised items. It must be creative enough to look appealing and should connect with the environment. Connect with online service that offers a handcrafted welcome kit.
- Offering Motivational Book:
An employee who is motivated in different forms will cultivate a seed of progress right from the start. One method to inspire new employees is by offering motivational books that can inspire them in many ways. Check out for some motivational books available in the market. These books promote a positive and proactive approach towards work.
- Personalized Welcome mail with GIF:
It’s a common norm to send a welcome mail to the new member of the firm. The mail consists of the offer letter, company guidelines and other essentials. However, make it more exciting by adding GIF having a welcome message in a creative way.
- Share News to Approach new Hire:
Every team of different departments invest majorly in their commitment and growth to reach their goals. To introduce a new member of the company, the employer must send out introductory mail about the new person to every team. This shall make them approach the new joinee and make him/her relaxed. They can even pay for lunch session or carry a small welcome gift. This certainly creates positivity among different teams and work together.
- Brand Product:
If your company deals with lifestyle accessory products, stationery items or even is into the publishing, present the kit creatively and send it to the new member of the company. Packing it creatively along with a welcome note will define how organized and artistic the organization is. You can even offer discount coupon along so that the new member can shop.
Apart from the essential day-to-day scheduling and company policy, which is quite boring, bring out something creative and surprises that will help to engage the new recruit. This certainly presents the company’s vibrant and open thoughts towards its employees. If you are looking for creative employee welcome kit defining your reach of creativity, then xoxoday offers the best options. There are thousands of such products available executively crafted for companies to offer it to new employees. Elegant packaging consisting of the guidebook, bouquet and other curated gifts are available as a welcome kit.
Want to gift amazing experiences to your employees? Get started in no time, schedule a free demo with Xoxoday Plum.