Corporate Gifting is accompanied by varying sensibilities and sensitivities. As such, every organization has a well-defined gifting policy.
Feign a situation where a foreign dignitary (client) is visiting your India office. The best-dressed employees welcome him with a bouquet, a ‘Rangoli’, a ribbon-cutting ceremony, followed by traditional sweets and lots of smiles and applause.
It’s so far so good. However, what next? What souvenir or token of gratitude should accompany the returning client?
This is potentially a million-dollar question that needs to be answered well before his arrival itself.
Let’s look at some innovative forms of corporate gifting that augur well for a variety of business situations:
Tailored gifts for customers
While a traditional handicraft or artwork makes for a wonderful gift, it can’t be repeated too often. Why don’t you try gifting an experience box, especially if the client plans to stay on for a personal vacation? This box gives him an option from a plethora of experiences like candlelight couple dinner, Ayurvedic massage, learning to sculpt, trekking, indoor climbing, etc. The best part is that you give the gift, yet they get to choose.
Experiential Group outings (offsite and outbound)
An experience can be purchased for a large employee group over a weekend. Probably you can ask the employees to vote from a given set of experience options Kayaking, horse riding, Bollywood film tour, pottery class, etc.)
These make for ideal gifts for employees on occasions like festivals and birthdays, and could really top up on the celebrations to promote employee engagement. These also form a great R&R (Rewards and Recognition) tool, when you tie-up with the gift provider, so the employee can either gather reward credits or redeem the voucher as desirable.
CSR Experience Boxes
CSR forms an important corporate activity and there are CSR specific experience boxes provided by good gift suppliers. A few examples of experiences covered are environment, women empowerment, health awareness, child nutrition and education, cleanliness, etc.
Perfect gift may not be easy to find, however, you always have the choice of gifting a well-suited gift, a gift that spreads smiles and laughter everywhere