April 12, 2019

How can corporate India jump on the Bandwagon of election awareness?

Elections 2019 are going to be the most debated of subjects this quarter. Exit polls will be conducted and concluded at lunch rooms, manifestos will be interpreted during coffee breaks, and nationalism will run an all-time high. Amidst all of this, the very importance of casting one’s vote should hopefully not be diluted - like how 38% of urban India did not turn up to vote in 2014.

Voting is a constitutional right of an Indian citizen, and every vote plays an integral part in forging a democracy. A few organisations who genuinely wish to be a play a role in such significant events run several initiatives to facilitate and motivate employees to vote. From providing day offs to rewards for voting, these companies play their part in boosting the poll turnout.

During the 2018 mid-term elections in the USA, 300 corporations, including Walmart, Levi Strauss, Lyft, Southwest Airlines offered paid time off and conducted nonpartisan campaigns that spoke of the importance of voting. Back home in India, organisations like Infotech enterprises and Thomas cook India provided leaves and half-days for voting during the 2014 general elections.

The challenge for organisations to implement such initiatives is that they generally are not equipped with techniques to validate such positive behaviours. In other words, how does the organisation genuinely get to know whether a blanket half day leave has been used for voting or to be whiled away?

To prevent this dilemma, an organisation that plans to use the context of voting to engage with their employees or to drive such instances of positive behaviour should ideally do it using an HR tech tool like that of Xoxoday’s. These reward platforms help to map these engagement initiatives right from the formulation stage to the evaluation stage.

For instance, an employee engagement platform with rewarding will first help the people managers to define the campaign with positive behaviour as a milestone - in this case, voting.

The next step will be to incorporate mechanisms to capture this behaviour - in the voting context; this will be, for example, uploading the picture of the finger marked with the election ink.

The third step will be to incorporate mechanisms to validate this claim - for instance, introducing an approval workflow where a team lead attests that he/she has checked these ink marks.

The fourth step and the biggest take away for the HR personnel will be automating the reward process. Instead of tediously checking these individual claims of voting and providing half days or rewards as planned, the software automatically rewards the applicant, once verified. The rewards can be customised - from automatically increasing a half day in the ‘leaves to be availed’ in the HRMS to providing a ‘proud to have voted’ badge.

To top this, features like feeds and announcement of Xoxoday’s Employee platform also provides an avenue where the employees can put on display their participation in the elections. These communication walls can be spaces that conduct moderated discussions and nonpartisan conversations around responsible citizenship, the significance of voting and democracy.

Use this general election as a context to devoutly engage with your employees and strategically drive positive behaviours like voting. Xoxoday can thus help your organisational culture become genuinely democratic, one that is - of the people, for the people and by the people.

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Rani Joseph

Senior Manager - Marketing at Xoxoday. Apart from writing blogs and articles, she loves researching and reading.