January 1, 2020

Hick's law

We are spoilt by choices. We always demand more choices and later get confused. More choices, more work for brain, more confusion leads to less decisions, low speed and high clutter. In product designs, customers more often than not, ask for more. Keep it simple with few options.

Manoj Agarwal

Manoj is a co-founder and Chief Product Officer of Xoxoday.