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Hick's law

Hick's law: the paradox of choices. Cognitive load

January 14, 2020
by
Manoj Agarwal
Insights

Hick's law

Mar 18, 2020
by
Manoj Agarwal
Hick's law | Xoxoday Blog

We are spoilt by choices. We always demand more choices and later get confused. More choices, more work for brain, more confusion leads to less decisions, low speed and high clutter. In product designs, customers more often than not, ask for more. Keep it simple with few options.

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