You can work hard, have the best team, offer the most amazing products or services, but for you to run a business, you need customers. Your customers are the wheels of your business. Keep them in the centre, take care of them so that your business moves smoothly. The world sees technological innovation every day, and it brings companies even closer to keeping their customers happy. In time, it won’t be your products or services that will win more customers for you; instead, it would be your penchant for delivering excellent customer experiences.
March 19 is International Client’s Day, yes a day that originated from Lithuania and Russia to celebrate the most essential part of a business- their customers.
Whether big or small, the foundation of every business is its customers. On this fantastic day, as organizations, let’s think about what we can do to make our foundation stronger by delighting our customers. Let’s find ways to give the appreciation they deserve, on this beautiful day, Xoxoday shares with you five ways to appreciate your customers., After all, just a “Thank You” isn’t enough, let’s go beyond that.
1. It’s a cliche but say “Thank You.”
If you are a small business, write personalized business cards and send it to your customers. Tell them how much they mean to you, and they have been an integral part of your growth story.
Make sure you delete any element of self-promotion.
If you are a large organization, make customized emailers for each customer and sent it to them. Appreciate them for being a part of your journey, and they will be happy to abide.
2. Delight them with coupons or gift cards
A coupon or a gift card will go very well with a “Thank you” message. You can gift your customers, coupons or discount vouchers from the best brands across the globe
A coupon or a gift card will go very well with a “Thank you” message. You can gift your customers, coupons or discount vouchers from the best brands across the globe. It’s a great way to delight them. It is mostly them who make the payments, reverse the role today and bear the cost to give them a great experience. In fact, Xoxoday’s reward platform- Plum can help you a facilitate the best offers for your clients from its extensive catalogue of 5000+ experiences and 2000+ gift cards.
3. Highlight your “Best Customer”
One of the best ways to appreciate your customers is to tell their stories to the world. Find out who your best customers, click a picture with them and post it across all digital formats- from your social media channels to websites and blogs.
Or run an email campaign, ask your customers to send their picture and their favourite brand moment with you. Reward the stories you choose, and highlight the best stories all through the week across your digital channels.
This will be a great way to convey that you are proud of your customers and how grateful you are to serve them.
4. Start a reward program for your customers
Customer appreciation is not a one-time thing. It is an ongoing practice that successful organizations imbibe. If you want to appreciate your customers and make it a process, the best way to do is by creating a rewards program for them.
Rather than offering them something just for a single day, how about incentivizing their whole brand experience.
Create a reward program that thrills your customers every time they engage with your business. That is one of the best ways to appreciate them consistently. With a system in place, you are giving them that extra motivation to be engaged with you. Keep them hooked with the latest offers and deals, and with Plum, you can run multiple such reward programs, from single dashboard.
5. Delight them with personalized gifts
Personalized gifts are one of the best ways to make someone’s day special. You can make your customer feel special by sending them gifts that are not too costly, but there should be a lot of
It is all about how you make them feel special. Find more ways to delight them, Xoxoday has more than 5000+ experiences and 2000+ gift cards, a diverse catalogue for them to choose from.
Especially during these times of economic and social lockdowns, offer your customers these special somethings to motivate and engage them to keep doing business with you.
Have a wonderful Clients day! For you will be given more when you appreciate what you have.