December 24, 2019

Creativity at cost of usability

Creativity at the cost of usability is a bad design. While creativity is pleasing, it becomes annoying if it increases your cognitive load. When we are already exposed to too much information with too less time, it's best to keep it simple and straightforward. Less creativity and more usability should be the design approach.Usability and Creativity can co-exist. Know your customer and audience while designing to keep a fine balance between the two.

Manoj Agarwal

Manoj is a co-founder and Chief Product Officer of Xoxoday.