January 9, 2020

Ask people what they don't want

Surveys and feedback on products are very common. Sales teams, product teams and clients keep asking for "more". Most of our surveys or discussions with customers are around "What more do you want in the product?". Just flip this to "What would you want to remove?". The whole dimension changes and you'll start thinking more on "less" features. Try doing this in every such conversation, and see the difference.

Manoj Agarwal

Manoj is a co-founder and Chief Product Officer of Xoxoday.