If you’ve stumbled upon this piece and were born any time before the 2000s, you know what a gift’s value was back in the day. It started from stuffed teddy-bears as a toddler, moved to Lego’s, GI-Joes, Barbie Dolls, and Music Players in the coming years, and of course—became notebooks, chocolates, and free massage coupons. Gifts have had an immense value in every walk of life, and while gifting changed itself for the best, there’s one thing that revolutionized it forever—gift vouchers.
Back in the day, the eight-year-old in us would choose a bagful of gummy-bears over a $50 Amazon Gift Card. But right now, the real advantages of gift cards come with a story attached to them. Those commercials on TV and 5-second ads on YouTube serve a gift card story as victuals to the pairs of eyes watching them.
Gift vouchers started as mere gift-giving instruments, and to be brutally honest, they were considered a highly detached and impersonal form of gifting. Gifting a close one a bag of chocolates with a heartfelt note held more value than slapping a $50 card in someone’s hands. The perception? It’s got a catch that it can be cashed in at one place.
But times changed, and gift cards as solutions fought back into people's hearts as a thoughtful gift. What was just a $50 gift card before became a sumptuous opportunity from a spa-session to fuelling the weekend happy hours. How did this happen? Digital gift card providers no longer sell them wrapped in plastic or a text message—they come with a fable that sells it.
The key to portraying gift vouchers as a thoughtful gift is a story—and here’s how you craft a perfect story with everything amazing about gift vouchers.
Let’s look at the advantages of gift vouchers, what they hold within people’s minds, and how all of them can be used to knit a story that gives it the respect, it deserves—an amazing token of gratitude.
When incentivizing something using gift vouchers, the first thing that comes to mind is to make it a more exclusive option than cash. When people are asked about gift vouchers, they say, “what's the point of getting someone a gift voucher when cash is a much more versatile option?”.
This point is highly logical initially, but gift vouchers don’t come with the pain of taking out the money from your wallet and paying for something. Unlike cash, they can be spent on a memorable commodity, perk, or appreciated experience.
Cash, on the other hand, is simply a fat wad of notes with a sticky note. It goes into the wallet and gets mixed up with 10’s and 50’s there. Its gift-worthiness is lost. That’s what a great gift voucher story should always have on the tapestry—that it’s better than cash any day.
Gift Vouchers were always Intimate.
What efforts does a person go through to pick out a gift for their beloved? They check their wallets, research for a gift, wrap it, and stick a personal note. In the modern-day and age, gift vouchers coalesce the monetary clutch of cash and the thoughtfulness of selecting a gift. Here’s how it happens:
When the gift vouchers of a monetary value are gifted, it’s used by the recipient on something desirable which counts as a break from mundanity. It is at this point where the gift-giver sparks an intimate connection with the recipient.
This saves the gift-giver from the hassle of “choosing a gift” for the recipient. As a gift voucher leaves the choice up to the latter, it saves the jitters of risking the wrong gift. $15 billion were spent last Christmas on unwanted gifts. Presenting a gift card takes your name off the list of gifts not needed.
And finally, the degree of personalization matters. As if the freedom to choose one’s gift wasn’t enough, it’s nowhere close to a handmade or personal gift.
A gift card can be stuck onto chocolate, sent as an email, or simply as a text message with a note or a poem. Confused about what to write? Here’s a book of poems for every mood.
That’s all good for crafting a story that goes around gift vouchers, but let’s get onto the practical standpoint of how gift vouchers save companies a lot of money.
In the Corporate World, Gift Vouchers have a Fiscal Edge.
In most countries across Asia-Pacific and Europe, taxable income deducts a substantial amount of pay from an employee’s paycheck. The tax authorities of these countries give out Small Benefit Exemptions, which are specially designed for distributing perks, incentives, and rewards to employees in the form of gift cards. There are different laws for it, and here are some helpful resources for you:
These tax exemptions help the employer distribute handsome incentives to the workforce in the the form of vouchers redeemable for products and services. This is a great way to save on tax for both the employer and employees, making gift vouchers an indispensable part of today’s corporate zeitgeist and the hook of a story for your employees.
Gift Vouchers come with the Freedom of Choice.
Wait, aren’t gift vouchers supposed to be a “cash-at-one-place” thing?
Gone are the days when gift vouchers used to wrap the recipient with no choice but to cash them in at that very place where it’s from. This was a major drawback with gift vouchers, and to work around it, the solution was to come up with a gift voucher that gives its holder the freedom of choice.
With Xoxoday Plum, give your gift voucher recipient the freedom to choose. Distribute Xoxo Points and Codes to your peers, or bulk-send them to employees, giving them a chance to redeem it for what they want. With the largest catalog of thousands of brands in gift vouchers, users can redeem their points for perks, rewards, as well as experiences.
Next time someone tells you that gift vouchers aren’t their piece of cake because of their stiffness, gift them some Xoxo-Points.
And yes—Xoxoday Plum complies with Small Benefit Exemptions purview of various countries across the globe, making it a perfect gift for employees across the geographies. Let’s look at how gift vouchers are completely safe and secure when redeemed from a rewards platform or otherwise.
How the Right Storytelling and Gift Vouchers Help Your Business?
Rewards are a great way to get things up and running, and when they are presented in the form of gift vouchers, a new avenue opens. Here are a few fronts in which gift vouchers can upscale your business in productivity and growth.
Acquire New Customers
Gift vouchers act as an amazing tool to encourage sign-ups, sales, demos, and acquire new customers by incentivizing. This can be done through Xoxoday Plum, which integrates with various CRM and email marketing tools to reward for every step completed in the customer’s life cycle.
Generate More Revenue
As a butterfly effect, gift vouchers implement a seamless flow from when a user comes in as a prospect to the moment when they are officially a customer. With incentivized milestone rewarding, make it a case to put gift vouchers to the right use and keep your end-user happy, as they can redeem from a catalog that has something for everyone.
Build a Happy Culture
When reward and recognition build formidable teams, build a culture that can house a highly motivated and engaged workforce. With Xoxoday Empuls, reward, recognize, and collaborate on all fronts between teams and encourage a vibe where people get appreciated with gift vouchers and points from superiors and peers.
Incentivize your sales force, channel partners, and even hard-hustling blue-collar workers with gift vouchers on every step of the ladder. Gamify their targets, incentivize them, and watch the constructive competition take the graph of productivity above and beyond. With a platform like Xoxoday Compass, we keep track of your incentives and ensure that they fall under the Small Benefit Exemptions of your geography.
Now that we know how gift vouchers can be pitched to people and professionals and their lines of duty let’s move to the final piece of the puzzle—exemplifying the safety of a gift voucher.
Conveying how Safe & Secure Gift Vouchers are
Most gift card exchanges are done by the age group of 30 to 60 years, and Millennials got most of their gift cards from people above the age of 35. This highlights how crucial it is to highlight gift vouchers' security because most Boomers are hesitant with their online transactions. 25% of gift card buyers get it because they are easy to buy (Card-Cash). Keeping that in mind, here are some things that Gift Voucher platforms offer to make it a secure experience.
Complementary payments: With the gift card points being distributed, the recipient can add them as a currency in their wallet and get the product/service at no price—thanks to the complementary payment done on behalf of the gift voucher sender.
Partial payment: Most gift card recipients use gift cards to cash them in on things that are above their budget. This can be achieved by partially paying through the complementary addition through gift voucher and the rest by card/other payment modes.
Theft and fraud protection: Since these gift vouchers are directly redeemable at some of the biggest online and offline brands, they go at all lengths to make it free of any fraud or theft as it’s their reputation at stake.
Log in, redeem, & checkout: The buyer’s journey is as simple as it gets. The gift voucher code is handy and available on email and text message. The recipient can redeem it instantly and checkout without logging in or signing up via guest checkout.
These points would surely make your case when it comes to putting your gift voucher as a story—be it to a friend or in the corporate circle.
Ready to Craft a Story That Sells egift Cards?
Now that you know all about gift vouchers solutions and their usage in every walk of life keep these points in mind while pitching any given mission, goal, or target to your friends, colleagues, or subordinates. Not only would it get great things done, but that $50 gift card would mean a lot more later on.
At Xoxoday, we deeply understand the intrinsic and extrinsic motivation and engagement drivers of people, be it an employee, supplier, contract staff, gig or consumer. We bring simplicity and continuity to a complex, everyday problem.