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Blackhawk Network vs Xoxoday: A Comparative Analysis of two Rewarding Platforms!

In this blog, we will look at the reward catalogs that these two platforms offer. We will also compare them in terms of technology, payments, and integrations that they possess.

Plum Comparison
10 Min read
Last Updated on
May 5, 2021

Plum by Xoxoday is a holistic global rewarding solution for organizations looking to incorporate rewards for different use cases such as improving sales velocity, rewarding survey panelists, and optimizing marketing campaigns. It simplifies digital rewards and helps firms set up a rewards & incentive program seamlessly without worrying about vendors and logistics.

Which is a better Employee Reward Solution for Organizations?

Let us take a look at these two employee reward platforms and see how they stack up.

1. Distribution Capabilities

For admins like HRs, marketers, etc looking to distribute rewards seamlessly, Plum is apt for bulk distribution. Rewards can be distributed via reward points, reward codes, reward links, and QR codes* for staff to redeem in the Plum Storefront. Admins can also use APIs to send bulk brand gift vouchers.

Links Data not available
*upcoming in the next 3-6 months in 2021

With flexible options to send rewards across channels, Xoxoday’s Plum edges out Blackhawk Network when it comes to distribution capabilities.

2. Global Rewards Catalog

The catalog covers 100+ countries, 20+ reward categories, 21,000+ options with 4,000+ gift Cards, 2800+ brand vouchers, non-profit donations, and cash cards. In addition to that, we have 5000+ experiences, 3000+ perks, and custom merchandise. 

The reward points don’t expire and hence your employees don’t have to worry about the lost reward points. Storefront Users can redeem their reward points on our extensive global catalog which includes gift cards, experiences, wellness, subscriptions, and perks. Choose from a wide range of categories including automotive, electronics, health and wellness, lifestyle, and get exclusive offers and discounts for your staff!

New additions to the Storefront in the near-future include fintech, merchandise, new gift card APIs, wellness initiatives, and cashbacks. Employees can also access consumer promotions such as lucky draw, spin wheel, etc. 

Consumer Engagement (Lucky Draw, Spin Wheel, etc.)
Multilingual Support in Storefront
Wellness Initiatives*
Unlimited Reward Redemption Data not available
Curated Experiences and Travel Options
Discounts and Cashbacks
Redemption without logging in. Data not available
*upcoming in the next 3-6 months in 2021

With a comprehensive global reward solution containing 21,000+ gift cards, experiences, perks, subscriptions, merchandise, wellness, & more, Xoxoday’s Plum wins hands down with Blackhawk Network when it comes to the rewards catalog category. 

3. Platform Experience & Technology

Plum is built on the latest technology stack with complete microservices architecture, security & compliances. The UI/UX of the product is frictionless & aims to be the best in the industry. Plum is also completely DIY, provides advanced analytics for admins on reward usage, and allows custom branding. The product is built for the end-users and not just a tool for admin functions. We take user feedback very seriously and release new features & improvements every 45 days. 

Intelligence analytics enables the effectiveness of reward programs. Not only can you easily see sent, received, or redeemed reports, but you can also track overall campaign performance to see exactly how Plum is impacting your end goal. It is powered with system-generated nudges based on data intelligence. Upcoming features include “People Analytics to benchmark and predict attrition”.

Customizations are a breeze with Plum. Companies can have custom branding such as landing pages, logos and use their own email templates. Personalization of gift cards, greetings, images, and messages is possible for special occasions. It is also possible to create custom landing pages/URLs/Micro-sites. Packing and delivery services can also be branded.

DIY and Self-serve enabled
Bulk Orders and APIs
Ability to export & import data in the platform
Campaign & Reward Automation
Custom Landing Pages, templates, micro-sites, and branding
Advanced Reporting and Analytics

4. Payment Options

Multi-currency support is available for 75+ countries. Excess payment options include options such as Net Banking, Credit/Debit Card, and Digital Wallets. Wire-transfer is also possible in multiple geographies.

Multi-Currency Support Data not available
Finance and Recharge Capability for Admins

5. Integrations

Integration is core to Plum’s growth strategy where we want to improve the current ways of working with our technology.  We are proud to have taken a leap in terms of the number of integrations we have for Plum. Integrate seamlessly with a wide range of CRMs, Survey Tools, Referral Marketing Softwares, Customer Ticketing Tools, and E-Commerce Platforms. 

You can also integrate Plum with HRMS platforms and make it a holistic employee reward solution.

HRMS Platforms
SAP SuccessFactors
Zoho People
CRM Softwares
Freshworks CRM
Zoho CRM
Survey Tools
Survey Monkey
Referral Marketing Softwares
Customer Ticketing Tools
E-commerce Platforms

You can find more about existing integrations here.

6. Support and Security

Get email and 24/7 chat support. The onboarding guides, FAQs, resources, and DIY journey makes it extremely easy for employees and admins to get started and adopt the product. Our engagement experts do a quarterly review to understand how the product can deliver more value to your company. There is also a dedicated account manager who will support you during your customer journey. 

The platform is fully DIY and it has ready developer APIs and relevant marketplace apps.

When it comes to security, we maintain audit logs and are GDPR, ISO 27001 compliant. To know more about our meticulous security policy, please check here.

We also maintain audit logs and are GDPR, ISO 27001 compliant. The platform is fully DIY and it has ready developer APIs and relevant marketplace apps.

24/7 email, chat support
Chat Support
Blogs, Community, Phone Support
Implementation and Onboarding Support
Sales Support
Dedicated Account Manager
Workshops and Training


Plum is a unified global employee reward solution for everyone. From marketers to sales to HR folks, there is a solution for every team that wants to drive behavior with engaging rewards. Check out our solutions for Market Research, Sales Development, Loyalty Campaigns, and more

When it comes to the Storefront, Plum offers a far more holistic catalog to redeem rewards. It also enables admins to send rewards via myriad distribution channels. As a Blackhawk Network competitor, Plum outmatches the former when it comes to rewarding categories, analytics, the number of integrations, and 24/7 support to ensure that your firm’s RnR program runs smoothly without any hassles.

To set up a demo with a Plum Specialist, please sign up here

To check Plum’s documentation, please visit here.

Global Rewarding Solution

Digital rewarding made simple with Plum. Drive behaviors that power business results with engaging rewards including gift cards, experiences, discounts, merchandise, & more. Want to know more?
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