EN
Consumer Incentives are rewards given out to the ‘customers of a business’ for brand-building purposes. They include reward points, digital gift cards, cashback, etc. This guide covers the need for consumer incentives, their benefits, how to start your incentive program, and the various types of consumer incentives.
How can the psychological concept, loss aversion, be applied to human motivation? Find out loss aversion examples and how it can modify consumer buying behaviour for marketing and employee behaviour and attitudes for HR.
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