Rashmi Singanamalli

Rashmi is a Content Marketing Specialist at Xoxoday. She is a passionate, result-oriented, seasoned marketing professional with overall experience of 7+ years in IT industry. As a marketer of innovative products, I've had the chance to stitch brand stories and see them come to life across different channels.

Blog Posts

How to Write Persuasive Mails the AIDA Way?

It’s all a matter of writing a phenomenal persuasive email, and it gets better if we know how to do it the AIDA way.

Rashmi Singanamalli

Run automated reward programs from your favorite applications

Improve business efficiency by integrating Xoxoday Plum with your favorite applications to send automated rewards, gift vouchers and incentives to users.

Rashmi Singanamalli

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

How can the psychological concept, loss aversion, be applied to human motivation? Find out loss aversion examples and how it can modify consumer buying behaviour for marketing and employee behaviour and attitudes for HR.

Rashmi Singanamalli

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