Rashmi Singanamalli

Rashmi is a Content Marketing Specialist at Xoxoday.

Blog Posts

How to Write Persuasive Mails the AIDA Way?

It’s all a matter of writing a phenomenal persuasive email, and it gets better if we know how to do it the AIDA way.

Rashmi Singanamalli

Run automated reward programs from your favorite applications

Improve business efficiency by integrating Xoxoday Plum with your favorite applications to send automated rewards, gift vouchers and incentives to users.

Rashmi Singanamalli

Applying Loss Aversion Bias to Modify Consumer and Employee Behaviour

How can the psychological concept, loss aversion, be applied to human motivation? Find out loss aversion examples and how it can modify consumer buying behaviour for marketing and employee behaviour and attitudes for HR.

Rashmi Singanamalli

Unlock the power of digital incentives

Explore Plum, integrations or APIs as per your requirements. You can also contact us to guide you on the right solution for your business.

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At Xoxoday, we deeply understand the intrinsic and extrinsic motivation and engagement drivers of people, be it an employee, supplier, contract staff, gig or consumer. We bring simplicity and continuity to a complex, everyday problem.