5 Trend Ganjaran Perjalanan yang Akan Melukis Semula Peta Ganjaran Perjalanan

Travel rewards offer something unique: the opportunity to create lasting memories. Unlike material goods, which may fade or become outdated, the experiences gained from travel can become a part of one's identity and cherished memories. 

In fact, this report says that 43% of customers worldwide prefer experiences to material possessions, and 78% place higher value on real-world experiences. 

Keutamaan ini menyerlahkan peralihan ke arah penggunaan pengalaman dan kepentingan yang semakin meningkat untuk menawarkan pengalaman perjalanan sebagai sebahagian daripada program ganjaran.

Sambil kita melihat ke arah masa depan, jelas sekali bahawa program ganjaran perjalanan sedang menukar gear, menjadi lebih inovatif dan mengutamakan pelanggan. Mari kita terokai bersama-sama bagaimana perubahan ini berkemungkinan meningkatkan kesetiaan pelanggan pada tahun-tahun akan datang.

5 Trends that will reshape travel rewards programs in 2025 

Trend anugerah perkhidmatan selama bertahun-tahun ini membentuk semula cara kita berfikir tentang pengiktirafan pekerja. Ia bukan lagi hanya mengenai pegangan; ia tentang mencipta pengalaman bermakna dan tidak dapat dilupakan yang bergema dengan individu.

1. Ganjaran perjalanan yang diperibadikan akan mengubah permainan

Imagine logging into your travel rewards program and being greeted with a message that says, "We noticed you enjoy beach vacations in the winter. Here's a special offer for a seaside resort in Bali with a bonus upgrade to a suite, just for you." 

Fikirkan tentang tahap pemperibadian dalam mesej di atas. Apakah perasaan anda? dihargai? faham? Mungkin juga gembira? Tahap pemperibadian ini melangkaui titik dan batu generik; ini tentang mencipta pengalaman yang bermanfaat yang sesuai dengan pilihan, tingkah laku dan corak perjalanan pelanggan anda.

The benefits of such personalization are two-fold

• For customers, it means receiving offers and rewards that genuinely match their interests and desires while making their travel more enjoyable and fulfilling. 
• Untuk program ganjaran perjalanan , ia diterjemahkan kepada kadar penglibatan yang lebih tinggi, kepuasan pelanggan dan, akhirnya, kesetiaan.

How to implement the right rewards platform for personalization?

Implementing the right rewards platform for personalization is crucial for businesses looking to enhance customer engagement and loyalty without the hefty investment in development resources. A platform that offers aesthetic personalization, reward email customization, and the ability to white-label can significantly streamline this process. 

Berikut ialah panduan langkah demi langkah untuk memastikan anda memilih platform yang memenuhi kriteria penting ini.

Langkah 1. Nilaikan ciri pemperibadian estetik

• Identify platforms with customizable interfaces: Look for rewards platforms that allow you to customize the user interface (UI) extensively. This includes the ability to change colors, layouts, and elements to match your brand's aesthetic.
• Assess template variety: Ensure the platform offers a diverse range of templates for rewards pages and user dashboards. A good selection of templates can help you quickly create an appealing and unique look that resonates with your audience. 

Langkah 2. Pastikan pemperibadian e-mel ganjaran yang mantap

• Dynamic content capabilities: Choose a platform that supports dynamic content in emails, allowing you to include personalized rewards, recommendations, and greetings based on the recipient's previous interactions and preferences.
• Customizable email templates: The rewards platform should be able to offer customizable email templates that you can modify to align with your brand’s voice and visual identity. This customization extends to text, images, and layout. 

Langkah 3: Pilih penyelesaian label putih

• Brand integration: Select a platform that offers white-label capabilities, meaning you can brand the rewards program as your own, including logos, color schemes, and domain names, without visible third-party branding.
• Seamless integration: The white-label solution should integrate seamlessly with your existing website and customer management systems, providing a consistent user experience that feels entirely part of your ecosystem. 

Langkah 4: Cari pilihan tanpa kod atau kod rendah

• User-friendly interface: Opt for a platform with a user-friendly, drag-and-drop interface that requires minimal to no coding skills. This feature allows your marketing team to create and manage the rewards program without needing developer assistance.
• Extensive support and documentation: Ensure the platform provides comprehensive support and documentation, including guides, tutorials, and customer service, to help you navigate the setup and customization processes effortlessly. 

Langkah 5: Melaksana dan menguji program perintis

• Pilot program: Before rolling out the rewards program platform-wide, implement a pilot program with a segment of your audience. This approach allows you to gather feedback and make necessary adjustments.
• Continuous optimization: Use analytics and customer feedback to continuously refine the aesthetics, email personalization, and overall experience of your rewards program. The right platform should offer detailed analytics to track engagement and effectiveness.

2. Pengesyoran ganjaran berasaskan AI akan membawa kesetiaan ke tahap baharu

Bayangkan anda berjalan pantas melalui lapangan terbang, tidak sabar-sabar untuk sampai ke pintu masuk anda. Tiba-tiba, jam tangan pintar anda bergetar dengan pemberitahuan. Ia bukan mesej atau e-mel tetapi tawaran ganjaran segera:

"Anda hanya beberapa langkah dari lounge eksklusif kami. Mengapa tidak singgah dan berehat sebelum penerbangan anda? Ini adalah pas akses percuma, hanya untuk anda." 

Pengesyoran ganjaran berasaskan AI seperti ini direka untuk menjadikan pengalaman perjalanan anda lebih menyeronokkan dan kurang tekanan.

Perkara yang boleh dilakukan oleh platform ganjaran berasaskan AI untuk anda

AI-based rewards platforms leverage artificial intelligence to enhance loyalty programs, offering a personalized and dynamic experience for your customers. These platforms use AI algorithms and machine learning to analyze vast amounts of data on customer behavior, preferences, and interactions. 

Here’s what AI-based rewards platforms will do:

• Provide personalized reward offerings: They tailor rewards and recommendations to individual customers based on their past behavior, preferences, and purchase history. This personalization ensures that customers receive offers and rewards that are most relevant and appealing to them, increasing engagement and loyalty.
• Predict customer behavior: AI algorithms can predict future customer behavior by analyzing past interactions. This predictive capability allows businesses to anticipate customer needs and preferences, offering rewards and promotions before the customer even asks for them.
• Automate rewards processes: These platforms automate the rewards process, from the accumulation of points or rewards based on customer actions to the redemption process. Automation increases efficiency and reduces the likelihood of errors, improving the overall customer experience.
• Enhance customer segmentation: AI-based platforms can segment customers more accurately and dynamically than traditional methods. They use real-time data analysis to group customers based on behavior, spending patterns, and engagement levels, allowing for more targeted and effective reward strategies.
• Optimize reward strategies: Through continuous learning and analysis, AI platforms can identify the most effective rewards and promotions for different customer segments. This optimization ensures that businesses are not only retaining customers but also maximizing the return on investment in their loyalty programs.
• Facilitate real-time interactions: AI-based platforms can interact with customers in real-time, providing instant rewards, feedback, and support. This immediacy enhances the customer experience, making the loyalty program feel more responsive and attentive to individual needs.

3. Ganjaran pengalaman akan membentuk semula program kesetiaan perjalanan

How would you feel about redeeming points for a private cooking class with a renowned chef in Italy, instead of a standard hotel stay? The shift towards experiential rewards is not just a trend but a reflection of the evolving traveler's quest for deeper, more meaningful connections with the world. 

Pengalaman ini menawarkan dimensi kesetiaan baharu, di mana setiap mata yang ditebus adalah satu langkah ke arah satu lagi kisah yang tidak dapat dilupakan.

What factors to consider when choosing a rewards platform with experiential offerings?

Apabila memilih platform ganjaran yang mengkhusus dalam tawaran pengalaman, adalah penting untuk mempertimbangkan beberapa faktor. Pertimbangan ini memastikan bahawa platform bukan sahaja sejajar dengan nilai jenama anda tetapi juga bergema dengan keinginan khalayak anda untuk pengalaman yang unik dan tidak dapat dilupakan. 

Here's what to keep in mind:

• Diversity of categories in experiences: Look for a platform that offers a wide range of experiential rewards. This should include fine dining, entertainment, adventure activities, cultural tours, spa and wellness retreats, and more. The diversity ensures that there's something appealing for every type of traveler. 
• Curated offerings: Evaluate the quality and authenticity of the experiences. The best platforms collaborate with local experts and businesses to curate unique and genuine experiences that are difficult to find elsewhere. 
• Keupayaan pemperibadian : Pertimbangkan penggunaan AI dan pembelajaran mesin platform untuk memperibadikan pengesyoran pengalaman berdasarkan pilihan pengguna, tingkah laku masa lalu dan titik data lain. Pemperibadian meningkatkan penglibatan pengguna dengan membuat cadangan lebih relevan. 
• Ease of integration: The platform should easily integrate with your existing systems, ensuring a smooth transition for your team and a seamless experience for your customers. Check for compatibility with your CRM, loyalty program, and other relevant systems. 
• User experience: The platform should offer an intuitive and user-friendly interface for both the business and the end-user. This includes easy navigation, simple redemption processes, and accessible customer support. 
• Scalability: Ensure the platform can scale with your business, accommodating an increasing number of users and a growing catalog of experiences without compromising performance.

Buat cerita, bukan transaksi! Tukar detik menjadi kenangan dengan ganjaran pengalaman segera.

Terokai kategori unik yang disesuaikan dengan minat yang pelbagai, daripada pengembaraan yang memacu adrenalin kepada retret kesihatan yang tenang. Mulakan pengalaman yang bermanfaat serta-merta.

Terokai pasaran

4. Fleksibiliti untuk memilih ganjaran akan menjadi keutamaan  

Imagine a world where your airline miles do more than just book flights. Picture a system where you can transfer those miles to a hotel loyalty program, redeem them for a gourmet dining experience, or even convert them into tickets for a coveted concert. This level of flexibility transforms points from a mere currency into a passport to a world of possibilities.

Untuk perniagaan yang ingin menggunakan pendekatan fleksibel ini dalam program ganjaran mereka, berikut ialah panduan langkah demi langkah untuk melaksanakan platform yang menawarkan pelbagai pilihan kepada pengguna anda.

• Step 1. Assess your audience's preferences: Conduct surveys and gather data to understand the diverse interests and preferences of your audience. This will guide you in selecting the right mix of rewards.
• Step 2. Choose a versatile platform: Opt for a rewards platform that supports broad integrations with various partners, allowing for a wide range of reward options, from travel and dining to retail and entertainment.
• Step 3. Integrate flexible points system: Implement a system that allows easy transfer of points between different programs and categories, ensuring users can use their points exactly how they wish. 
• Step 4. Enable non-travel redemption options too: Broaden your rewards catalog to include non-travel options such as merchandise, event tickets, and digital products, catering to all types of travelers. 
• Step 5. Simplify the redemption process: Ensure the redemption process is simple and user-friendly, with clear instructions and minimal steps to convert points into rewards. 
• Step 6. Promote your flexible travel rewards program: Use targeted marketing strategies to highlight the flexibility and variety of your rewards program, showcasing real-life examples of how points can be used.

5. Ganjaran mesra nomad digital untuk tenaga kerja mudah alih

Imagine the possibilities of a travel rewards program that not only recognizes your wanderlust but also supports your mobile lifestyle. Co-working space access, discounts on long-stay accommodations, invitations to networking events across the globe – these are not just perks but essential tools for any digital nomad.

Matlamatnya adalah untuk mencipta ganjaran yang bukan sahaja mengekalkan kesetiaan tetapi juga memperkayakan perjalanan dan pengalaman kerja dengan ketara dengan cara yang inovatif dan mampan.

Begini cara untuk memastikan platform anda memenuhi permintaan demografi unik ini, memfokuskan pada tawaran yang pelbagai dan pengedaran ganjaran segera dan tanpa kerumitan.

• Step 1. Understand the nomad lifestyle: Conduct research to deeply understand the needs, preferences, and challenges faced by digital nomads. 
• Step 2. Curate diverse and relevant rewards: Select rewards that directly support the nomadic lifestyle, such as co-working space memberships, long-term accommodation deals, and networking opportunities. 
• Step 3. Ensure global accessibility: Partner with global providers to ensure rewards are accessible worldwide, without geographical limitations. 
• Step 4. Offer instant, flexible redemption: Implement a technology-driven redemption process that allows nomads to access and redeem rewards instantly, regardless of currency or location. 
• Step 5. Personalize the rewards experience: Use data analytics to offer personalized rewards that align with individual preferences and travel patterns of digital nomads.
• Step 6. Promote and educate: Market the program effectively to reach digital nomads where they are, using social media, blogs, and digital nomad communities.

Membungkus

Semasa kita melihat ke masa hadapan, trend ke arah ganjaran pengalaman, terutamanya perjalanan, akan berkembang. Menawarkan perjalanan sebagai ganjaran bukan sekadar memberi perjalanan; ini tentang menawarkan pengalaman yang memperkayakan kehidupan, menjalin hubungan dan memberi inspirasi kepada kesetiaan.

The market is competitive but travel rewards emerge as a clear differentiator, turning customers into brand ambassadors who share their stories and experiences. Businesses that recognize and act on this trend will not only enhance their customer experience but also build a loyal customer base that views their relationship with the brand as a journey filled with memorable experiences.

With Plum’s seamless rewards platform, businesses can unlock a world of travel incentives, offering everything from flight and hotel vouchers to curated experiences that drive engagement and retention.

Transform your rewards strategy with Plum and create experiences that leave a lasting impact!