Why Physical Gift Cards Still Work in 2025

Physical gift cards remain a retail powerhouse. While digital options offer undeniable convenience, there's something about the tangibility of a card that keeps them popular. Let's dive into the data and see why physical gift cards the perfect pick for your next gifting occasion might be. 

85% of consumers enjoy the act of giving a physical gift, with over half wanting the recipient to experience the joy of unwrapping it. There's a sentimental value to holding a card that a digital message can't quite replicate.

Kad hadiah fizikal boleh dimuatkan dan dimuat semula dengan dana, berfungsi seperti setara tunai untuk pembelian dalam kedai dan dalam talian. Mereka menawarkan fleksibiliti dan kuasa perbelanjaan. 

However, convenience is a major factor too. Here's where the stats get interesting:
- A Fiserv survey found that 63% prefer digital options for immediate delivery.
- Over half find them easier to send and purchase compared to physical cards.

Jadi, adakah kad fizikal itu peninggalan masa lalu? Tidak cukup. Walaupun pilihan digital menawarkan kemudahan yang tidak dapat dinafikan, kad fizikal masih memegang berat. Mereka dianggap lebih peribadi. Penerima melihat hadiah fizikal sebagai bertimbang rasa dan relevan, berbanding dengan persepsi tidak personaliti wang tunai atau alternatif digital. 

The market for physical gift cards is thriving! 69% of consumers purchased the same amount or more in gift cards in 2023 compared to 2022, with a significant rise in high-value purchases. Plus, a whopping 79% of people end up spending more than the card's value at the store, making them a potential win-win for both the giver and receiver. 

What are physical gift cards?

Physical gift cards are prepaid, tangible cards that can be used to purchase goods or services at specific retailers or across multiple brands. They come with a set value and often feature a barcode or magnetic stripe for in-store or online redemption.

Unlike digital gift cards, they are ideal for personal or corporate gifting, allowing recipients to enjoy a seamless shopping experience. Businesses can use platforms like Plum to distribute physical and digital gift cards effortlessly, enhancing customer engagement and employee rewards.

Managing both physical and digital gift cards across geographies can be complex. Platforms like Plum simplify this by enabling businesses to distribute a wide variety of branded gift cards—physical or digital—at scale.

Whether it’s for employees, clients, or channel partners, Plum ensures a seamless, secure, and personalized gifting experience.

Faedah kad hadiah fizikal 

Faedah kad hadiah fizikal adalah seperti berikut: 

Tangible recognition: Physical gift cards provide a tangible form of recognition that employees can hold and appreciate. This can enhance the feeling of being valued by the organization. 
Personal touch: Giving a physical gift card shows a personal touch, indicating that the employer has considered the preferences and interests of the employee. 
Memorable experience: Unlike digital rewards, physical gift cards often come with attractive packaging or personalized messages, creating a memorable experience for the employee. 
Boost morale: Receiving a physical gift card can boost morale and motivation, encouraging employees to continue their hard work and feel appreciated.

Aplikasi yang berbeza untuk kad hadiah fizikal 

Physical gift cards have different application based on different business persona. We will find those out.  

1. Rakan kongsi saluran 

Kad hadiah fizikal boleh berfungsi sebagai pendorong kuat untuk rakan kongsi jualan dan pengedaran anda. Dengan menawarkan kad hadiah sebagai insentif, anda boleh memacu prestasi yang lebih baik dan meningkatkan jualan. Ganjaran ketara ini bukan sahaja memberikan kepuasan segera tetapi juga memupuk rasa pencapaian di kalangan rakan kongsi. 

Incentive Research Foundation’s study showed that 63% of businesses with channel incentive programs used gift cards as an incentive. The important thing to remember is to choose gift card brands that will be appealing to your participants. 

Looking to appreciate your channel partners in a way that’s both impactful and effortless? A thoughtfully curated physical gift card can go a long way. With access to 300+ popular brands and streamlined delivery options, Plum makes it easy to build personalized, scalable gifting programs—no logistics headaches, just lasting impressions.

2. Pemasaran berasaskan akaun (ABM) 

Physical gift cards allow you to personalize your marketing efforts in Account-Based Marketing (ABM). By sending tailored gift cards to high-value accounts, you can create a personalized experience that resonates with each recipient, making your marketing campaigns more effective. 

Gift cards can be customized to match the preferences and interests of your target accounts. This level of personalization not only grabs their attention but also demonstrates that you understand their needs and are willing to go the extra mile to engage them. 

3. Pelanggan 

Sending physical gift cards to your clients as a token of appreciation for their continued business is a simple yet effective way to retain clients. Acknowledging their loyalty with a thoughtful gift reinforces their decision to stay with your brand. 

Mengiktiraf dan meraikan pencapaian dan pencapaian pelanggan anda dengan kad hadiah ialah cara terbaik untuk menunjukkan sokongan anda. Sama ada pelancaran produk baharu atau ulang tahun perniagaan yang penting, menghargai detik-detik ini dengan kad hadiah membantu membina hubungan yang lebih mendalam dan bermakna. 

4.Pekerja 

Physical gift cards are a great way to recognize and reward employees for their performance and achievements. Whether it's for meeting sales targets, completing a project, or demonstrating exceptional teamwork, gift cards provide tangible recognition that motivates employees. 

89% of employers use gift cards to recognize their employees for years of service. 

5. Kesetiaan pelanggan 

Integrating gift cards into your loyalty rewards programs can enhance their effectiveness. Offering gift cards as rewards for accumulated points or referrals encourages repeat business and fosters brand loyalty. To make your gift cards more accessible and user-friendly, consider using a QR code generator to create scannable codes that link directly to the gift card balance or redemption pages.

Kad hadiah boleh digunakan untuk menggalakkan perniagaan berulang dan mengukuhkan kesetiaan jenama. Dengan memberi ganjaran kepada pelanggan dengan kad hadiah untuk sokongan berterusan mereka, anda mencipta gelung maklum balas positif yang membuatkan mereka kembali. 

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- 80% of consumers said they have made the decision to shop somewhere based on gift card loyalty incentives at least one time, while 16% said they "always" factor in the incentives.

- 36% of customers prefer gift card and debit card programs as loyalty rewards.

- Consumers are 56% more likely to join customer loyalty programs that offer tiered rewards and exclusive treatment.

- Companies with strong loyalty marketing programs that include gift card rewards grow revenues 2.5 times faster than their competitors and generate 100-400% higher returns to shareholders.

Cara kad hadiah fizikal mewujudkan kesetiaan 

Physical gift cards can be a highly effective tool for building customer loyalty when used strategically. Here are some keyways they drive loyalty, backed by statistics from reliable sources: 

1. Ganjaran peribadi 

Offering personalized gift card rewards based on customer preferences and behaviors shows you value them as individuals. 80% of consumers are more likely to do business with a company that offers personalized experiences. 

2. Program kesetiaan berperingkat 

Mencipta program kesetiaan berperingkat dengan kad hadiah sebagai ganjaran memberi insentif kepada pelanggan untuk membuat pembelian berulang untuk membuka kunci kad yang lebih berharga. Pengguna adalah 56% lebih berkemungkinan untuk menyertai program kesetiaan dengan ganjaran berperingkat. 

3. Insentif rujukan 

Using gift cards as referral incentives encourages existing loyal customers to spread the word. Approximately 50% of customers will refer friends if there's a gift card incentive. 

4. Majlis khas 

Ganjaran kad hadiah pemasaan untuk majlis-majlis khas seperti hari lahir atau cuti menunjukkan anda menghargai pelanggan selain daripada transaksi. 77% pengguna mengatakan program kesetiaan menjadikan mereka lebih cenderung untuk kekal dengan jenama. 

5. Diskaun dan bonus 

Offering discounts or bonus cards when customers purchase gift cards in bulk can drive immediate sales and show appreciation for their loyalty. 79% of customers would be more likely to join a loyalty program if they could earn points for leaving a review. 

6. Fleksibiliti dan kemudahan 

Kad hadiah fizikal menyediakan ganjaran yang ketara dan fleksibel yang boleh digunakan oleh pelanggan bagaimana dan bila mereka mahu. 85% pengguna menyukai idea kad fizikal sebenar yang boleh mereka pegang, bungkus dan simpan. 

Mengapa memilih Plum untuk pemberian kad hadiah fizikal 

Plum is an excellent platform for leveraging physical gift cards to drive customer loyalty, employee engagement, and client appreciation. By offering a vast catalog of over 300 top brands, Plum enables you to provide recipients with a wide range of desirable gift card options.  

This flexibility ensures you can cater to diverse preferences and create a more personalized experience. The platform's streamlined management features make it easy to efficiently distribute physical gift cards in bulk, track delivery status, and monitor redemption.  

Jangkauan global Plum membolehkan anda menghantar hadiah setempat tanpa kerumitan penukaran mata wang, menjadikannya sesuai untuk program antarabangsa. Dengan langkah keselamatan yang teguh seperti SSO dan pengesahan dua faktor, anda boleh mempercayai Plum untuk mengendalikan data sensitif dengan patuh. 

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