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Charity gifts, an active element of corporate social responsibility, are an inventive way to keep employees and the client base engaged and connected through accountability. A charity gift typically refers to a donation made on behalf of someone as a gift to support a charitable cause or organization. More than 60% of millennials stated they would prefer to donate their rewards to good causes than retain them for personal use, in research by KPMG.
As the workplace landscape shifts, organizations have started practicing social responsibility to be more conscious of their impact on society. Instead of receiving a physical item, the recipient of the charity gift is informed that a contribution has been made in their name to a specific charity or cause.
According to America's Charities Snapshot, approximately 71% of employees surveyed prefer to work for a company that supports giving and volunteering for charitable causes. The same study showed that 70% would be more loyal to a company that takes such initiatives.
Why charity gifts and corporate giving matters: Stats to justify
Charity gifts and corporate giving matter because they foster goodwill, enhance brand reputation, and contribute to meaningful social change. Additionally, businesses that engage in charitable giving see an increase in customer trust and long-term brand loyalty.
→ According to the EY & Harvard Business School sponsored report, 89% believe that an
Organization with a shared purpose will experience higher levels of employee satisfaction and 80% said that it also helps increase customer loyalty.
→ Moreover, the same study has shown that 85% of individuals are likely to recommend a company with a solid purpose to others.
→ According to America’s Charities Snapshot Employer Research, employee participation increases when a charitable choice is given.
10 charity gift ideas to support the social cause:
Gifting charity reflects a thoughtful and socially conscious choice to make a difference in the community. The gifts can be:
- Derma wang
- Program atau projek tertentu
- Penajaan atau anak angkat
- Hadiah maya
Moreover, donors can customize their contributions based on their preferences and the causes they wish to support. Here are the 10 charity gift ideas that contribute to the growth of any individual.
- Skill development classes
Memberi hadiah akses kepada kelas pembangunan kemahiran akan membolehkan seseorang itu mengembangkan diri. Memberi peluang kepada penerima untuk meningkatkan kepakaran dan keupayaan mereka.
Secara amnya, kursus dalam talian ini boleh ditumpukan pada kemahiran khusus. Lebih-lebih lagi, ia menawarkan cara yang fleksibel dan boleh diakses untuk individu memperhalusi ketajaman profesional mereka dan kekal berdaya saing dan boleh menyesuaikan diri dalam landskap profesional yang sentiasa berubah hari ini.
Manfaat
- Memperoleh dan memperhalusi kecekapan yang berharga,
- Meningkatkan pengetahuan profesional
- Memupuk kebolehsuaian dalam pasaran pekerjaan yang sentiasa berkembang.
- Tingkatkan pertumbuhan peribadi.
- Add charity cards to your E-gift cards
If you're already sending e-gift cards, why not add the choice of donating to charity instead? These digital vouchers provide a versatile and personalized way to express appreciation or celebrate special occasions while allowing recipients to select items according to their preferences.
Manfaat:
- Hapuskan cabaran logistik yang berkaitan dengan hadiah tradisional.
- The giver and recipient are positively impacted with improved brand loyalty and customer engagement.
- Recipients can either enjoy their gift card or donate to a cause they care about.
- Experience cards
Experience cards can be excellent charity gifts online. It presents recipients with a curated selection of engaging online activities. These activities may range from virtual games to immersive tours.
Selain itu, kad digital ini menawarkan cara yang unik dan diperibadikan untuk memberikan pengalaman yang tidak dapat dilupakan, menjadikannya ideal untuk menyatakan penghargaan atau meraikan majlis khas.
Manfaat
- Ia adalah pendekatan yang boleh disesuaikan untuk pemberian hadiah. Menawarkan penerima pilihan susun atur aktiviti dan acara dalam talian yang menarik.
- Tingkatkan keseronokan penerima dengan membenarkan mereka memilih pengalaman yang disesuaikan dengan pilihan mereka.
4. Kursus pembelajaran dalam talian
Anda juga boleh melabur dalam pembelajaran berterusan dengan menyampaikan kursus dalam talian kepada penerima. Berikan mereka jalan yang fleksibel dan boleh diakses untuk meneroka pelbagai subjek dan mengembangkan pangkalan pengetahuan mereka.
Secara amnya, kursus ini menawarkan persekitaran pembelajaran yang berstruktur dan profesional. Selain itu, kursus ini boleh memperkasakan individu untuk memperoleh kemahiran baharu dan mengikuti aliran industri.
Dengan pembelajaran dalam talian, penerima boleh menyesuaikan perjalanan pendidikan mereka agar sejajar dengan matlamat pembangunan profesional dan peribadi mereka.
Manfaat
- Membolehkan peserta memperoleh kemahiran dan pengetahuan baharu dari keselesaan ruang mereka sendiri.
- Kursus-kursus ini menawarkan fleksibiliti penjadualan, membolehkan pelajar mengimbangi usaha pendidikan dengan komitmen sedia ada.
- Menyediakan kebolehaksesan yang dipertingkatkan dengan bahan pembelajaran dalam talian.
5. E-buku atau langganan buku audio
Hadiahkan e-buku atau langganan buku audio kepada penerima untuk memperkaya pengalaman membaca mereka. Langganan sedemikian akan menawarkan mereka cara yang mudah dan boleh diakses untuk menyelidiki kebijaksanaan yang mereka dambakan untuk meneruskan perjalanan profesional mereka.
Secara umumnya, langganan digital ini menyediakan platform serba boleh untuk individu menikmati apa-apa jenis kesusasteraan mengikut kadar mereka sendiri, sama ada membaca atau mendengar.
Manfaat
- Memperkenalkan budaya pembelajaran berterusan dan pengayaan intelek.
- Langganan e-buku atau buku audio menyediakan cara yang mudah dan mudah alih untuk individu mengakses kandungan sastera.
- Kaedah ini menyumbang kepada kelestarian alam sekitar.
6. Langganan kesihatan
Galakkan kesejahteraan dan penjagaan diri dengan menghadiahkan penerima anda langganan kesihatan. Langganan ini mungkin terdiri daripada kelas kecergasan dalam talian dan sesi meditasi kepada sumber kesihatan yang berharga.
Oleh itu, isyarat bertimbang rasa ini menyokong gaya hidup sihat dan menekankan komitmen terhadap kesejahteraan penerima.
Langganan kesihatan menawarkan pendekatan yang diperibadikan dan fleksibel untuk mengekalkan kesihatan fizikal dan mental dalam era digital.
Manfaat
- Menawarkan akses kepada pilihan kelas kecergasan dalam talian, sesi meditasi dan sumber kesihatan yang berharga.
- Memperkenalkan inisiatif kesihatan untuk memupuk gaya hidup yang lebih sihat dan produktif.
- Donate a meal program
Support hunger relief by donating meals to individuals and families facing food insecurity. Many organizations, such as the World Food Programme (WFP) and Feeding America, allow donations in honor of someone, ensuring a meaningful impact. Contributions can fund school lunches, community food banks, or emergency meal distributions, providing essential nourishment to those in need.
Manfaat:
- Alleviates hunger and malnutrition in underprivileged communities.
- Supports local food banks and relief programs.
- Encourages a culture of giving and social responsibility.
- Makes a direct, measurable impact on people’s lives.
8. Clean Water Donation
Millions of people still lack access to clean drinking water, leading to severe health issues. Donations to organizations like charity: water and Water.org help build sustainable water sources, install filtration systems, and improve sanitation facilities in underserved regions. Gifting a clean water donation ensures access to safe drinking water and improved hygiene.
Manfaat:
- Reduces the spread of waterborne diseases and improves public health.
- Supports sustainable infrastructure for clean water access.
- Enhances quality of life by reducing the time spent collecting water.
- Promotes environmental conservation through water sustainability projects.
9. Medical aid donations
Many communities worldwide suffer from a lack of basic healthcare, medicine, and medical supplies. Donations to organizations like Doctors Without Borders, Direct Relief, or The Red Cross provide critical healthcare services, vaccines, surgical procedures, and life-saving medication to underprivileged areas.
Manfaat:
- Provides essential healthcare services to those in need.
- Supports emergency medical aid in disaster-affected regions.
- Help prevent and treat life-threatening diseases.
- Strengthens global healthcare systems through funding and resources.
10. Animal Rescue and Conservation Sponsorship
Many wildlife species and domestic animals face threats due to habitat destruction, poaching, or neglect. Sponsoring a conservation initiative or donating to an animal rescue organization, such as The World Wildlife Fund (WWF) or ASPCA, helps protect and rehabilitate animals in need.
Manfaat:
- Supports the rescue, rehabilitation, and adoption of endangered or abandoned animals.
- Aids conservation efforts for wildlife and marine ecosystems.
- Funds anti-poaching initiatives and sanctuary maintenance.
- Raises awareness about animal welfare and sustainability.
- Sports equipment for underprivileged youth
Sports play a critical role in children’s physical and mental development, but many lack access to proper gear. Organizations like Right to Play and Good Sports provide sports equipment such as soccer balls, basketballs, and uniforms to children in low-income communities, encouraging active lifestyles and teamwork.
Manfaat:
- Encourages physical activity and healthy development.
- Promotes teamwork, discipline, and confidence in young athletes.
- Provides equal opportunities for children to participate in sports.
- Supports community engagement and social inclusion.
12. Donations for attendees in webinar
With virtual events on the rise, attendees are more selective than ever. Make your webinar stand out by linking attendance to a meaningful cause—donate to charity for every participant and let them know their presence makes a real impact.
For example: “For every attendee, we’ll donate $3 to Charity X—help us reach our goal of $1,500!”
Manfaat:
- People are more likely to join when their participation supports a good cause.
- Positions your company as socially responsible and community-driven.
- Creates a sense of purpose beyond the event, encouraging interaction and goodwill.
- Clients and prospects appreciate businesses that give back, building long-term trust.
Why should businesses adopt charitable gifting
Enhanced brand image
Hadiah amal memperkukuh imej jenama yang positif, mempamerkan komitmen korporat terhadap tanggungjawab sosial. Dedikasi untuk membuat impak yang bermakna memupuk persepsi yang menggalakkan di kalangan pelanggan dan pihak berkepentingan.
Increased engagement with society
Inisiatif amal korporat mewujudkan hubungan yang kukuh dengan komuniti, mempamerkan komitmen syarikat melangkaui keuntungan. Dengan melibatkan diri secara aktif dengan keperluan masyarakat, syarikat meletakkan diri mereka sebagai entiti yang bertanggungjawab dan empati dalam fabrik sosial yang lebih besar.
Microsoft's "Give with Bing" initiative showcases a model for corporate engagement with society. The initiative aims to encourage search engine users to earn points, which can be donated to various charities. The implementation included everyday searches, users accumulating points, and fostering a sense of community involvement.
As a result, the initiative demonstrates how corporations can leverage their platforms to facilitate user contributions to charitable causes. Such an approach resulted in community participation and strengthened the connection between the corporation and its users.
Reconnection with the cause of serving the community
Hadiah amal ialah ekspresi nyata dedikasi syarikat kepada masyarakat. Ia menyelaraskan matlamat perniagaan dengan kesejahteraan masyarakat. Sambungan bertujuan ini bergema dengan pelanggan dan pekerja untuk mewujudkan rasa nilai dan tujuan yang dikongsi melangkaui transaksi komersial.
The primary goal of the "5by20" initiative is to empower women economically. So, they provide them with the necessary resources and support to become successful entrepreneurs.
Coca-Cola's "5by20" initiative operates globally, reaching women entrepreneurs in various countries and communities. It gives women the tools and skills to establish and grow their businesses, contributing to their economic independence.
Driving engagement and loyalty
Charitable causes enhance customer engagement. Consumers increasingly value businesses contributing positively to society. According to Forbes, 70% of consumers are motivated to purchase from companies committed to improving the world. Customers feel a sense of pride and affiliation when their purchases support a company actively involved in community service.
Building relationships with customers and employees
Digitize the CSR movement with Plum
The best charity gifts are a powerful tool in the corporate world as they successfully tie social responsibility with employee engagement and customer loyalty. The practice of offering charity gifts has a profound impact on building relationships, enhancing brand image, and building a sense of community.
Incorporate charity gifts into your corporate culture with Plum. We offer diverse charity gift options and provide your employees and clients with a seamless and customizable experience.
Sertai pergerakan perniagaan yang bertanggungjawab secara sosial. Tingkatkan jenama anda dengan memberi kesan yang bermakna kepada komuniti melalui:
- Curating over 30,000+ gift options to cater to your employees' unique preferences,
- Platform pemberian hadiah global dengan jenama antarabangsa,
- Menyampaikan ganjaran yang diperibadikan dan menjana komunikasi yang disasarkan untuk memudahkan nilai dan penghargaan.
FAQ's
1. What are charity gifts, and how do they work?
Charity gifts are donations made on behalf of someone to support a social cause or nonprofit organization. Instead of receiving a physical gift, the recipient is informed that a contribution has been made in their name, supporting initiatives such as education, healthcare, hunger relief, or environmental sustainability.
2. Are charity gifts tax-deductible?
Yes, in many countries, donations made to registered nonprofit organizations are tax-deductible. However, tax laws vary by region, so businesses should consult with financial experts or review local tax regulations to ensure compliance.
3. Can charity gifts be personalized for recipients?
Yes! Many charity organizations provide personalized certificates or acknowledgments for donations made in someone's name. This adds a meaningful touch, making the recipient feel appreciated while contributing to a worthy cause.
4. How can businesses incorporate charitable giving into corporate rewards programs?
Companies can integrate charitable giving into their corporate rewards programs by offering employees and clients the option to donate their reward points, providing charity gift cards, or running donation-matching campaigns.
