Imagine running a rewards program that excites employees, retains customers, and strengthens business relationships. However, many organizations struggle with high costs, operational inefficiencies, and limited reward options, leading to low engagement and wasted budgets. 

Plum solves this by providing an easy-to-use, automated rewards platform that delivers personalized, global, and scalable rewards. Read on to learn about both platforms’ features, pricing and qualities! 

This blog provides an in-depth comparison between Xoxoday Plum and Sendoso, helping you decide which platform best aligns with your business needs. 

What are Plum and Sendoso? 

  • Plum is a comprehensive reward and incentive automation platform, offering digital gift cards, experiences, cashback, and perks in over 100 countries. It caters to B2B, HR, marketing, and sales teams looking to drive engagement through seamless rewards. 
  • Sendoso is a corporate gifting platform that focuses on direct mail, eGifts, and physical gifts, mainly used by sales and marketing teams to build customer relationships. 

Plum vs. Sendoso: Feature comparison 

When selecting a rewards platform, it’s essential to consider how well it aligns with your business needs. Whether it’s incentivizing customers, engaging employees, or driving sales and marketing efforts, the right platform should support diverse use cases with flexible reward options.  

Plum offers a broad range of applications, from referral programs and customer loyalty initiatives to employee recognition and channel partner engagement. Sendoso, on the other hand, primarily focuses on corporate gifting and sales-driven relationship-building. 

The table below highlights the key use case differences between Xoxoday Plum and Sendoso, helping you determine which platform is the best fit for your organization’s goals.  

1. Use case and applicability 

Plum supports automated, scalable rewards across referrals, loyalty programs, ABM, employee recognition, and customer engagement, making it ideal for diverse business needs. Sendoso focuses on corporate gifting for sales and marketing, with limited reward automation and structured incentives, making it less suitable for large-scale engagement strategies. 

Mempunyai  

Xoxoday Plum  

Sendoso  

Program Rujukan  

Supports referral-based rewards for customers and employees  

Provides referral incentives mainly for marketing campaigns  

Kempen Peraduan Pemasaran  

Offers automated reward distribution for contests and giveaways  

Limited details available  

Program Kesetiaan  

Provides structured loyalty programs with redeemable points and incentives  

Supports loyalty programs, but with limited customization  

Customer Feedback & Surveys  

Rewards participants instantly for completing surveys and feedback forms  

Does not support survey-based incentives  

Account-Based Marketing (ABM)  

Enables marketing teams to send personalized rewards to high-value accounts  

Supports personalized corporate gifts for ABM strategies  

Ganjaran Pekerja  

Provides employee recognition, milestone awards, and engagement incentives  

Offers corporate gifting for employees but lacks structured reward automation  

Pembangunan Jualan  

Allows teams to set up automated sales incentives and SPIFF programs  

Supports gifting options for sales relationship-building  

Pembangunan Rakan Kongsi Saluran  

Enables structured partner incentives to boost engagement  

No structured incentives for channel partners  

Pasukan Kejayaan Pelanggan  

Supports reward-based engagement strategies for customer retention  

No dedicated features for customer success rewards  

Pasukan Penghantaran E-dagang  

Allows businesses to reward last-mile delivery teams with incentives  

Not available for e-commerce teams 

2. Global rewards catalog 

Plum offers an extensive global rewards catalog with 21,000+ rewards, including gift cards, experiences, cashback, wellness initiatives, and curated travel options—providing businesses with diverse choices to engage recipients.  

Sendoso, on the other hand, focuses primarily on eGifts and direct mail, with fewer reward categories and limited international options, making it less flexible for businesses with global audiences. 

Mempunyai  

Xoxoday Plum  

Sendoso  

Reward Categories  

Covers 20+ categories, including fashion, subscriptions, wellness, and experiences  

Limited to select eGifts and direct mail options  

Reward Catalog Size  

Offers 21,000+ global rewards, including 4,000+ gift cards  

Limited catalog with a focus on eGifts and branded merchandise  

Curated Travel & Experiences  

Provides curated travel rewards and unique experiences  

Supports travel rewards but with fewer options  

Wellness Initiatives  

Includes fitness, mindfulness, and health-focused rewards  

Tidak tersedia  

Cashback & Discounts  

Offers cashback programs and exclusive discounts  

Provides limited discount options  

Redemption Flexibility  

Allows users to redeem rewards without logging in  

Requires user authentication for redemption 

 

3. Reward redemption & distribution 

A robust reward distribution system ensures seamless and efficient reward delivery. Plum enables one-click redeemable links, bulk reward codes, point-based rewards, and multi-channel distribution, including email, SMS, and WhatsApp. It also supports QR code-based rewards for instant redemptions.  

Sendoso, while offering eGift links and email distribution, lacks SMS, WhatsApp, and point-based rewards, making it less versatile for businesses looking for a fully automated and flexible reward distribution solution. 

Mempunyai  

Xoxoday Plum  

Sendoso  

Reward Links  

Sends rewards via one-click redeemable links  

Supports eGift links  

Reward Codes  

Allows businesses to send bulk and individual unique gift codes  

Tidak tersedia  

Reward Points  

Enables accumulation of redeemable reward points  

Tidak tersedia  

Distribution via Email  

Supports email-based reward distribution  

Tersedia  

Distribution via SMS  

Enables SMS-based reward delivery  

Tidak tersedia  

Distribution via WhatsApp  

Allows businesses to send rewards via WhatsApp  

Tidak tersedia  

API & Bulk Distribution  

Provides automated API-driven mass reward distribution  

Tersedia  

QR Code-Based Rewards  

Supports QR code-based instant redemptions  

Tidak tersedia 

 

4. Platform experience & technology 

A well-rounded rewards platform should offer customization, automation, and advanced analytics to enhance engagement. Plum provides a fully self-serve platform with extensive branding options, API-driven bulk reward distribution, and deep insights into campaign performance.  

On the other hand, Sendoso has limited customization capabilities and lacks advanced reporting, making it less effective for businesses looking for data-driven reward management. 

Mempunyai  

Xoxoday Plum  

Sendoso  

Self-Serve & DIY Platform  

Allows full customization with admin control  

Limited customization features  

Bulk Orders & APIs  

Supports bulk reward distribution via API integrations  

Tersedia  

Custom Branding & Templates  

Enables businesses to personalize rewards with branding elements  

Limited branding options  

Advanced Analytics & Reports  

Provides deep insights into reward usage, redemption, and campaign performance  

Lacks advanced reporting features 

 

5. Payment options 

A robust rewards platform should offer flexible and global payment options to cater to diverse business needs. Plum supports 75+ currencies worldwide and provides multiple payment methods, including net banking, credit/debit cards, and digital wallets.  

In contrast, Sendoso has limited currency support and fewer payment options, making it less versatile for businesses with global reward distribution needs. 

Mempunyai  

Xoxoday Plum  

Sendoso  

Sokongan Pelbagai Mata Wang  

Supports 75+ currencies globally  

Limited currency support  

Payment Options for Users  

Allows net banking, credit/debit cards, and digital wallets  

Limited payment options 

 

6. Integrations 

Seamless integration with existing tools is essential for maximizing efficiency and automation in reward distribution. Plum offers extensive integration across HRMS, CRM, survey platforms, referral marketing, and e-commerce, allowing businesses to connect rewards with their workflow effortlessly.  

Sendoso, while integrating with CRM and referral marketing tools, has limited support for HRMS, survey platforms, and lacks e-commerce compatibility, reducing its flexibility for diverse business applications. 

Integration Type  

Xoxoday Plum  

Sendoso  

Platform HRMS  

Integrates with SAP SuccessFactors, Zoho People, Darwinbox  

Limited HRMS integrations  

CRM Alat  

Supports Salesforce, HubSpot, Zoho CRM  

Tersedia  

Survey Platforms  

Works with Typeform, SurveyMonkey, Qualtrics  

Limited survey integrations  

Rujukan Pemasaran  

Supports G2, Trustpilot, and referral tools  

Tersedia  

E-commerce  

Seamless integration with Shopify and other platforms  

Tidak tersedia 

 

7. Customer support & security 

Reliable support and strong security compliance are crucial for any rewards platform. Plum offers 24/7 customer support via email and chat, ensuring businesses receive assistance whenever needed. It also provides dedicated account managers for enterprise clients, enhancing personalized service.  

Sendoso, while compliant with security regulations, has limited customer support availability and does not offer dedicated account managers, which may impact user experience for large-scale deployments. 

Mempunyai  

Xoxoday Plum  

Sendoso  

24/7 Customer Support  

Provides round-the-clock email and chat support  

Limited customer support availability  

Pengurus Akaun Khusus  

Assigns a personal account manager for enterprise clients  

Tidak tersedia  

GDPR & ISO 27001 Compliance  

Ensures full compliance with global security standards  

Tersedia 

Leverage advanced analytics & automation in your reward campaigns with Plum  

Seamlessly track engagement, optimize reward distribution, and gain real-time insights to maximize ROI—all with minimal manual effort using Plum’s advanced analytics and automation. Plum played a crucial role in Nielsen’s transformation of its incentive system, streamlining survey rewards distribution and improving respondent engagement. 

As a global leader in consumer research, Nielsen needed a scalable, automated solution to distribute incentives efficiently and boost participation rates. The company sought to eliminate manual reward processing, ensure instant fulfillment, and enhance the user experience for survey respondents. 

By integrating Plum’s Rewards API, Nielsen automated reward selection, distribution, and tracking, ensuring seamless incentive delivery across multiple devices. Plum’s real-time analytics dashboard provided deep insights into reward redemption, engagement trends, and campaign effectiveness, allowing for continuous optimization and data-driven decision-making. 

The Impact: 

Increased response rates through instant, personalized reward distribution. 
Faster data collection with automated reward fulfillment, eliminating manual intervention. 
Optimized engagement strategies using real-time analytics and redemption tracking. 
Improved participant satisfaction, driving long-term engagement in survey programs. 

With Plum, Nielsen successfully automated, optimized, and scaled its survey incentive system—ensuring a seamless and rewarding experience for participants. 

Looking to streamline and scale your incentive programs? Take your next step with a free Plum demo today! 

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