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Imagine running a rewards program that excites employees, retains customers, and strengthens business relationships. However, many organizations struggle with high costs, operational inefficiencies, and limited reward options, leading to low engagement and wasted budgets.
Plum solves this by providing an easy-to-use, automated rewards platform that delivers personalized, global, and scalable rewards. Read on to learn about both platforms’ features, pricing and qualities!
This blog provides an in-depth comparison between Xoxoday Plum and Sendoso, helping you decide which platform best aligns with your business needs.
What are Plum and Sendoso?
- Plum is a comprehensive reward and incentive automation platform, offering digital gift cards, experiences, cashback, and perks in over 100 countries. It caters to B2B, HR, marketing, and sales teams looking to drive engagement through seamless rewards.
- Sendoso is a corporate gifting platform that focuses on direct mail, eGifts, and physical gifts, mainly used by sales and marketing teams to build customer relationships.
Plum vs. Sendoso: Feature comparison
When selecting a rewards platform, it’s essential to consider how well it aligns with your business needs. Whether it’s incentivizing customers, engaging employees, or driving sales and marketing efforts, the right platform should support diverse use cases with flexible reward options.
Plum offers a broad range of applications, from referral programs and customer loyalty initiatives to employee recognition and channel partner engagement. Sendoso, on the other hand, primarily focuses on corporate gifting and sales-driven relationship-building.
The table below highlights the key use case differences between Xoxoday Plum and Sendoso, helping you determine which platform is the best fit for your organization’s goals.
1. Use case and applicability
Plum supports automated, scalable rewards across referrals, loyalty programs, ABM, employee recognition, and customer engagement, making it ideal for diverse business needs. Sendoso focuses on corporate gifting for sales and marketing, with limited reward automation and structured incentives, making it less suitable for large-scale engagement strategies.
Mempunyai | Xoxoday Plum | Sendoso |
Program Rujukan | Supports referral-based rewards for customers and employees | Provides referral incentives mainly for marketing campaigns |
Kempen Peraduan Pemasaran | Offers automated reward distribution for contests and giveaways | Limited details available |
Program Kesetiaan | Provides structured loyalty programs with redeemable points and incentives | Supports loyalty programs, but with limited customization |
Customer Feedback & Surveys | Rewards participants instantly for completing surveys and feedback forms | Does not support survey-based incentives |
Account-Based Marketing (ABM) | Enables marketing teams to send personalized rewards to high-value accounts | Supports personalized corporate gifts for ABM strategies |
Ganjaran Pekerja | Provides employee recognition, milestone awards, and engagement incentives | Offers corporate gifting for employees but lacks structured reward automation |
Pembangunan Jualan | Allows teams to set up automated sales incentives and SPIFF programs | Supports gifting options for sales relationship-building |
Pembangunan Rakan Kongsi Saluran | Enables structured partner incentives to boost engagement | No structured incentives for channel partners |
Pasukan Kejayaan Pelanggan | Supports reward-based engagement strategies for customer retention | No dedicated features for customer success rewards |
Pasukan Penghantaran E-dagang | Allows businesses to reward last-mile delivery teams with incentives | Not available for e-commerce teams |
2. Global rewards catalog
Plum offers an extensive global rewards catalog with 21,000+ rewards, including gift cards, experiences, cashback, wellness initiatives, and curated travel options—providing businesses with diverse choices to engage recipients.
Sendoso, on the other hand, focuses primarily on eGifts and direct mail, with fewer reward categories and limited international options, making it less flexible for businesses with global audiences.
Mempunyai | Xoxoday Plum | Sendoso |
Reward Categories | Covers 20+ categories, including fashion, subscriptions, wellness, and experiences | Limited to select eGifts and direct mail options |
Reward Catalog Size | Offers 21,000+ global rewards, including 4,000+ gift cards | Limited catalog with a focus on eGifts and branded merchandise |
Curated Travel & Experiences | Provides curated travel rewards and unique experiences | Supports travel rewards but with fewer options |
Wellness Initiatives | Includes fitness, mindfulness, and health-focused rewards | Tidak tersedia |
Cashback & Discounts | Offers cashback programs and exclusive discounts | Provides limited discount options |
Redemption Flexibility | Allows users to redeem rewards without logging in | Requires user authentication for redemption |
3. Reward redemption & distribution
A robust reward distribution system ensures seamless and efficient reward delivery. Plum enables one-click redeemable links, bulk reward codes, point-based rewards, and multi-channel distribution, including email, SMS, and WhatsApp. It also supports QR code-based rewards for instant redemptions.
Sendoso, while offering eGift links and email distribution, lacks SMS, WhatsApp, and point-based rewards, making it less versatile for businesses looking for a fully automated and flexible reward distribution solution.
Mempunyai | Xoxoday Plum | Sendoso |
Reward Links | Sends rewards via one-click redeemable links | Supports eGift links |
Reward Codes | Allows businesses to send bulk and individual unique gift codes | Tidak tersedia |
Reward Points | Enables accumulation of redeemable reward points | Tidak tersedia |
Distribution via Email | Supports email-based reward distribution | Tersedia |
Distribution via SMS | Enables SMS-based reward delivery | Tidak tersedia |
Distribution via WhatsApp | Allows businesses to send rewards via WhatsApp | Tidak tersedia |
API & Bulk Distribution | Provides automated API-driven mass reward distribution | Tersedia |
QR Code-Based Rewards | Supports QR code-based instant redemptions | Tidak tersedia |
4. Platform experience & technology
A well-rounded rewards platform should offer customization, automation, and advanced analytics to enhance engagement. Plum provides a fully self-serve platform with extensive branding options, API-driven bulk reward distribution, and deep insights into campaign performance.
On the other hand, Sendoso has limited customization capabilities and lacks advanced reporting, making it less effective for businesses looking for data-driven reward management.
Mempunyai | Xoxoday Plum | Sendoso |
Self-Serve & DIY Platform | Allows full customization with admin control | Limited customization features |
Bulk Orders & APIs | Supports bulk reward distribution via API integrations | Tersedia |
Custom Branding & Templates | Enables businesses to personalize rewards with branding elements | Limited branding options |
Advanced Analytics & Reports | Provides deep insights into reward usage, redemption, and campaign performance | Lacks advanced reporting features |
5. Payment options
A robust rewards platform should offer flexible and global payment options to cater to diverse business needs. Plum supports 75+ currencies worldwide and provides multiple payment methods, including net banking, credit/debit cards, and digital wallets.
In contrast, Sendoso has limited currency support and fewer payment options, making it less versatile for businesses with global reward distribution needs.
Mempunyai | Xoxoday Plum | Sendoso |
Sokongan Pelbagai Mata Wang | Supports 75+ currencies globally | Limited currency support |
Payment Options for Users | Allows net banking, credit/debit cards, and digital wallets | Limited payment options |
6. Integrations
Seamless integration with existing tools is essential for maximizing efficiency and automation in reward distribution. Plum offers extensive integration across HRMS, CRM, survey platforms, referral marketing, and e-commerce, allowing businesses to connect rewards with their workflow effortlessly.
Sendoso, while integrating with CRM and referral marketing tools, has limited support for HRMS, survey platforms, and lacks e-commerce compatibility, reducing its flexibility for diverse business applications.
Integration Type | Xoxoday Plum | Sendoso |
Platform HRMS | Integrates with SAP SuccessFactors, Zoho People, Darwinbox | Limited HRMS integrations |
CRM Alat | Supports Salesforce, HubSpot, Zoho CRM | Tersedia |
Survey Platforms | Works with Typeform, SurveyMonkey, Qualtrics | Limited survey integrations |
Rujukan Pemasaran | Supports G2, Trustpilot, and referral tools | Tersedia |
E-commerce | Seamless integration with Shopify and other platforms | Tidak tersedia |
7. Customer support & security
Reliable support and strong security compliance are crucial for any rewards platform. Plum offers 24/7 customer support via email and chat, ensuring businesses receive assistance whenever needed. It also provides dedicated account managers for enterprise clients, enhancing personalized service.
Sendoso, while compliant with security regulations, has limited customer support availability and does not offer dedicated account managers, which may impact user experience for large-scale deployments.
Mempunyai | Xoxoday Plum | Sendoso |
24/7 Customer Support | Provides round-the-clock email and chat support | Limited customer support availability |
Pengurus Akaun Khusus | Assigns a personal account manager for enterprise clients | Tidak tersedia |
GDPR & ISO 27001 Compliance | Ensures full compliance with global security standards | Tersedia |
Leverage advanced analytics & automation in your reward campaigns with Plum
Seamlessly track engagement, optimize reward distribution, and gain real-time insights to maximize ROI—all with minimal manual effort using Plum’s advanced analytics and automation. Plum played a crucial role in Nielsen’s transformation of its incentive system, streamlining survey rewards distribution and improving respondent engagement.
As a global leader in consumer research, Nielsen needed a scalable, automated solution to distribute incentives efficiently and boost participation rates. The company sought to eliminate manual reward processing, ensure instant fulfillment, and enhance the user experience for survey respondents.
By integrating Plum’s Rewards API, Nielsen automated reward selection, distribution, and tracking, ensuring seamless incentive delivery across multiple devices. Plum’s real-time analytics dashboard provided deep insights into reward redemption, engagement trends, and campaign effectiveness, allowing for continuous optimization and data-driven decision-making.
The Impact:
✅ Increased response rates through instant, personalized reward distribution.
✅ Faster data collection with automated reward fulfillment, eliminating manual intervention.
✅ Optimized engagement strategies using real-time analytics and redemption tracking.
✅ Improved participant satisfaction, driving long-term engagement in survey programs.
With Plum, Nielsen successfully automated, optimized, and scaled its survey incentive system—ensuring a seamless and rewarding experience for participants.
Looking to streamline and scale your incentive programs? Take your next step with a free Plum demo today!
