Nuts & Bolts for Long Service Awards

9 Min Read | Survival in a competitive market is possible when you stand out from the crowd. How can entrepreneurs do that? By being creative, innovative, thinking of strategies that are out of…

9 Min Read |

Survival in a competitive market is possible when you stand out from the crowd. How can entrepreneurs do that? By being creative, innovative, thinking of strategies that are out of the box.

These are some of the common answers that we can think of. But are all these things alone an employer’s cup of tea? Certainly, not!
Turning a business into an empire can’t alone be the efforts of an employer. Definitely, not! It’s the employees who are behind the success of any business. It’s their hard work and dedication that helps a company to grow to achieve their goals.

Employees are assets to any business. The association of some employees with an enterprise has been since long.  These are the ones who are most important for your business.

So, as employers what do we do for our employees who have been working with you for long? Have you valued their presence and appreciated their dedication towards your company? Well, some may have done and some may have yet not done it.

According to a report on trends in employee recognition by WorldatWork and ITA Group 85% of the organizations have a long service program for their employees. Length of service is also one of the top five recognition programs.

What are the Long Service Awards?

Long service awards vary from organization to organization. Some of the common long service awards tend to be gift voucher and electrical goods.

Experience gifting is also a kind of long service award. However, it’s a new and fresh concept in India.

Long service awards are nothing but a way of saying thank you to the employees. It’s a way of recognizing their contributions over a period of years. Employees are no more rewarded with gold watches or carriage clocks. Instead, use of gift vouchers, electrical good, experience gifting etc. is a new trend.

Long service awards have become an essential recognition offering. Today most of the companies offer them. Studies tell us that employee recognition enhances employee engagement. It boosts productivity and increases profits too.

Are you awarding your loyal employees with certificates and gift catalog? Have you administered the recognition program at your organization in this manner? If yes, you need to stop it immediately.

Are implementing long service awards program for the first time? Is your organization having one in place for many years? Either way, here is a mini guide that offers new ideas to keep your program fresh and engaging

1. Celebrate early employee milestones:

Bureau of labor statistics states that employees under the age group of 25-34 years the average tenure drop to 2.8 years. While the average tenure of a salaried employee is 4.2 years.  This indicates that the 5-year starting milestone is outdated and no longer used.

Implementation of long service awards program is a must in every organization. HR must communicate to the new joinees about the company’s long service program. Such programs are essential to building loyalty with employees in different ways.

Forgetting an employee’s work anniversary recognition can have adverse results. It is one of the biggest pitfalls of the long service awards program. This is why the long service award programs need to be creatively designed and frequently communicated to your employees. This will help you to keep your employees happy, excited and engaged.

2. Enable Management Communication:

Most of the organizations run long service awards program. But communicating it in a better way can drive them more efficient results.
If you fail to recognize any employee’s work anniversary it will create a negative feeling. Your employee will think that the company does not value them and their efforts. You need to stay organized while implementing the long service awards program.

Long service awards program recognizes the time employees’ spent with your company. Do you wish to make your recognition program more effective and inspiring? If your answer is yes, then give personalized awards to your employees. Make sure that your awards are tied back to your company’s values.

While celebrating your employee’s longevity, your managers should reflect on the values the employee excels in showing. They should talk about the extra milestones the employee has achieved since the last service awards.

3. Make it Social:

Long service anniversaries are a big deal. Especially when employees seem to be hopping from one job to another within short intervals. Educate your employees about your long service awards offering. You offerings should excite them.

Give a shout out and recognize long service employees. You could do it at all employee meetings and at special occasions. By doing this you are showcasing yourself as a caring employer.

CEO, President or Division Head must present the service awards to their employees. Again this depends upon the size of your organization. Getting the news out could prove to be engaging.

Research states that employees who are highly engaged are happy and more productive. They also don’t look for jobs elsewhere. What does this show? It indicates that this leads to a reduced turnover. This further would help a company to save a lot of money every year.

4. Engage employees with experience:

Try and reward your employees with experiences. What if you got a skydiving or jet skiing experience from your company? Wouldn’t you love to recall these memories for your life? Definitely, yes!

Experiences like these form best moments and best moments promote happiness. Since we spend most of our waking hours at work, happiness is necessary. It helps to promote a positive work culture.

According to Incentive Research Foundation, 42% of long service awards program owners are increasing the number of ‘experiential rewards’ like spa days, concert tickets, royal dinners,  events related to sports etc. within their current offering. The emphasis is on offering genuine, unique, customized experiences delivered throughout the program.

Giving an employee an experiential gift as a reward becomes very personal. Somewhere you as an employer are making a connection with your employees’ interests. It also shows your employee that as an employer you care about them both as a person and an employee.

5. A proactive approach towards long service awards:

Every company should operate a long service awards program. But this again may be different for each organization. As every organization has different vision, values, and goals.

When you invest in long service awards for an employee it has a positive impact on retention. It also has an impact on employee well-being, employee engagement, and culture. When you reinforce long service awards program it leads to higher ROI in employees.

Why are long service awards important?

The idea of giving long service awards, trophies, mementos etc. is not about recognition. It’s something far more beyond that.

  • Employee Recognition and Appreciation:

Long service awards serve as a great way to thank your employees. It’s an occasion where you can appreciate their commitment level towards your company.

  • Motivates employees:

Motivated employees strive hard to deliver productive results even under pressure. Employers use long service awards to motivate employees to exceed their own accomplishments.

  • Employee satisfaction:

A satisfied employee’s efforts never go unnoticed. Have you thought about whose efforts are there behind your satisfied customer? It’s your employees’ efforts. Behind every satisfied customer, there is a motivated and loyal employee.

  • Employee Retention:

If you want to retain the talents you need to recognize them. You need to offer them opportunities to grow. Long service awards serve as a platform for employers. Through long service awards program, they can appreciate the loyalty of their employees.

  • Strengthening Organization’s Culture:

What does an implementation of long service awards program in an organization convey? It conveys the willingness of an organization. Willingness to recognize an individual and their contribution towards the business.

Such programs display to their staff that their organization values committed employees. They appreciate the efforts of such employees who live the values and add value to the business.

Nuts and Bolts for Long Service Awards:

Are you serious, you want to give a watch, a pen or a vase again? If you have given a no nod to this question check out seven interesting and exciting solutions:

  1. Gift Cards or Vouchers:

Many employers prefer to give gift cards or vouchers as a long service award to their employees. These voucher or cards come in various forms like an electronic voucher or plastic card. You can load both with monetary value.
Gift cards give employees the flexibility to choose their own reward. Personalize your gift card with the organization brand and the employee’s name over it.
Gift cards and vouchers serve two purposes:
One they have a monetary value which is an obvious way to show how valued the employee is for you. It also reflects on the thought that as an employer you do care for your employees.
The other is that it gives an opportunity for the employee to select their own gifts. This prevents you from giving inappropriate gifts to your employees. This curtails the risk of whether the gift is liked or not by the employee.

  1. Electrical items:

Today the world has seen a lot of advancements in technology. Everyone wants to have electrical items like iPads, 3D Televisions, high tech phones, and high-tech watches too.  When employers offer the staff a flexible choice of reward, chances are that employees may have electrical goods at the top of their wish-lists.
Times have changed. Today you can’t get away with a clock or a vase as long service awards. Give your employees awards that they will cherish for a lifetime. This will boost your employees’ productivity and engagement. It will infuse a sense of pride within the employee for the organization they choose to work for.

  1. Sabbaticals Holidays / Travel Voucher:

Tough competition in the market makes life very stressful for employees in any organization. It’s time for employers to think for their employees.
Who would not love to have a little time away? Employers usually prefer to reward an employee with extra paid holidays or travel voucher. They offer such rewards when they have completed say around 10, 20 or 30 long years of service.
Travel voucher seems like a significant gesture. It’s a reward given to employees who have completed a long tenure. Employees can redeem the travel voucher for different purposes. They could use it for a weekend away, an overnight stay or even a family package holiday. This will also let your employees share their reward with their loved ones.

  1. Wellness Kit:

When you are single things are different. The story of a married person with family is altogether a different situation. You have pressure coming from all ends – work, children, spouse, money, savings and the list can go on and on.
Give your employees an opportunity to stay healthy. Try to keep them associated with your brand for a longer tenure. Employers can reward their staff with a wellness kit.
This will let your employees become health conscious. It will also pamper your employees. With this, they become aware of the fact that they do matter a lot to your organization. This will energize and revitalize their spirits to enhance their performance.

  1. Employee Memorabilia:

Long service awards create portraits or images of employer’s memorabilia such as pens. Plaques or trophies are alternatives of recognition used by employers today. Use designed plaques that display the organizations brand, culture. Also, it should signify employees’ achievements.

  1. Premium Keepsakes:

Employers should recognize loyal employees with luxury gifts. This could be anything such as premium watches, cufflinks, and case cards. Emboss the employee’s name on the gift. This will give a personal touch and a valued feeling to your employees.

  1. Experience boxes:

Experience boxes come with an array of themes and exciting experiences. This could be anything from a helicopter ride to a romantic candlelight dinner in a five-star hotel. It can also range from paragliding to snorkeling and wellness retreats.

Experience boxes can have the employee’s name cared about it. This would give the experience box a personalized touch as well as a rich look to the gift.

Loyal Employees spend a fair amount of time in their career and life in an organization. They are the ones who prove to be a valuable resource to your business. They help you to keep your organization running.

Their level of commitment is very strong. You can’t do away by appreciating and recognizing their efforts with monetary gifts. This would not be enough.

Employers need to reward the longevity and loyalty of their employees with an award. Remember that the award should be as noteworthy as a milestone itself.

How often should an organization recognize long-serving employees? What kind of rewards should you give them? How can you make the most of the presentation? Do questions like these in haunt your mind?

Are you looking to partner with someone who can help you implement an effective long service awards program?
At Xoxoday we help employers implement long service awards program. The program would not only reinforce company loyalty but also build employee morale.

We make sure that we pay personal heed to your specific requirements. We craft a unique and customized service awards program with the help of relevant technology platform and data insights.

Xoxoday is a one-stop solution to all your requirements ranging from employee engagement to redemption and employee recognition. We offer our clients a wide variety of reward options. Our rewards include experience box, customized voucher, enterprise portal etc.

Why Choose to Partner with Us:

  • Elegant Packaging:

We provide customized, memorable and long-lasting gift and experience boxes to your employees for their long service awards.

  • Reporting and Tracking:

We believe in maintaining transparency with our clients. With the help of the dashboard, you can track the deliveries.

  • Dedicated Customer Service:

We offer you a constant and dedicated customer support to give your customers a flawless experience.

  • Quick Turnaround Time:

We see that your reward program goes live within a span of a few days.

  • Personalized Rewards:

Give your employees a personalized touch with our personalized long service rewards. Our gift boxes come in various shapes, sizes, and color. It also has the company’s brand logo and the employees name embossed on it.

Let’s meet up today to discuss your requirement.  Our team will discover more effective, recognition strategies to implement long service awards program for your organization.


Long service awards program operates on a simple rule. This rule is about treating your employees the same way you would like to be treated.
Imagine if you were coming up with a golden jubilee anniversary, what is the kind of celebration you would be looking forward to having? What kind of celebration would please you? Don’t hesitate or think twice in case of your employees.

Give your employees what you know is right for them. Apart from rewards, if your employees fail to get a valuable experience then the rewards loses its significance.

Do you have an employee service anniversary award program? If not then consider adopting one right away. If you do, make sure it is aligned with the employees’ personalized needs. This will make your staff discover how much your company cares for them.

Collaborate with trusted sources for the long service awards program. Find and implement one and see how it gives a boost to your employees’ productivity and morale.

Keep reading: Related Productivity Stories