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Client birthday gifts are a proven way to boost your business while leveling up your business relationship. According to a study, 77% of mobile consumers say that receiving unexpected points, exclusive messages, and special birthday or anniversary content "would greatly influence their loyalty to a brand."  

People love being valued, and it is always the gesture that counts, so if we have a chance to make a remarkable impression on someone alongside making our business grow why should we hold back? Birthday gifts for clients, partners and customers can be a beautiful gesture to strike a chord in client appreciation, customer retention, or engaging in everlasting positive business relationships.  

A well-chosen gift can convey thoughtfulness and consideration, making clients feel valued and respected. Whether it is a personalized item, a gift card to their favorite store, or a luxury treat, a birthday present can enhance client satisfaction and loyalty, fostering a deeper, more personal bond with your brand.

Therefore, this blog will share with you why client birthdays matter, and how to strategically present this. 

Why client birthdays matter 

Remembering your clients on their birthdays can make all the difference. If the right birthday present, it can show the significance the clients hold. When clients feel valued, they are more likely to remain loyal, which translates to sustained business success. Celebrating client birthdays is a unique way to express this appreciation, fostering deeper relationships that go beyond transactional interactions.  

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Corporate gifting is an impactful method to show gratitude to your business partners. For instance, Chicago Steak Company chooses to send its clients gifts such as gourmet food baskets. The premium meat company, known for its high-quality steaks and seafood, delivers tens of thousands of packages across the U.S. each month.

A few years ago, Matt Crowley, president and founder of Chicago Steak Company and his team began providing gifting solutions for business clients, and since then, they have supplied their products to major corporations like Disney, UPS, and Bank of America. Companies can sign up to purchase various packages, which include personalization options, at discounted rates. 

Why birthday gifts stand out 

Birthday gifts have a unique ability to make clients feel special and remembered. Unlike generic gestures, a well-chosen birthday gift is personal and memorable, demonstrating that your business takes the time to recognize and celebrate important milestones.  

This individualized touch can set your business apart from competitors, creating a positive emotional connection that strengthens client bonds.  

During a 2018 financial report, Sephora's then-Chief Executive Officer Calvin McDonald revealed a striking statistic: loyalty program members (in addition to a points system, Beauty insider members are also rewarded with a birthday gift) were responsible for approximately 80% of the company's overall revenue.  

This figure underscores the significant return on investment Sephora has reaped from developing an industry-leading loyalty program, which has substantially boosted both its sales figures and its position in the market. 

The business benefits of birthday presents 

These are the multiple key benefits of giving birthday presents to clients. These include: 

  1. Strengthening business relationships: Birthday gifts for clients are more than just a nice gesture; they are a powerful tool for strengthening business relationships. By acknowledging a client's special day, you show that you value them as individuals, not just as sources of revenue. This deepens client engagement and encourages long-term partnerships, fostering a sense of loyalty that benefits both parties.  
  2. Increasing client retention: In an era where customer retention is crucial, birthday gifts can play a significant role. When clients feel appreciated, they are less likely to switch to competitors. By making one feel valued and special, birthday gifts for clients can significantly help reduce churn rates and encourage repeat business, ultimately contributing to your bottom line. 
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As per a report quoted by Forbes it was seen that business relationships were cited as the main reason behind Corporate Gifting by 42% companies and more than half (52%) indulged in a business after receiving a gift. 
  1. Enhancing brand loyalty: Birthday gifts can enhance brand loyalty by creating positive associations with your business. When clients receive thoughtful and personalized gifts, they are more likely to develop a strong attachment to your brand. This loyalty can translate into increased business, as clients are more likely to choose a brand they feel emotionally connected to.
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Take Macy’s Star Rewards program for example. It is a loyalty program that offers benefits and rewards to Macy's shoppers, one of which includes giving birthday gifts to clients.

“With nearly 30 million members and growing, Macy’s Star Rewards program has been a huge hit,” said Rich Lennox, Macy’s chief customer officer. Birthday presents being a common aspect in all the tiers of clients. 
  1. Potential for word-of-mouth marketing: A well-chosen birthday gift can also spark word-of-mouth marketing. Satisfied clients are likely to share their positive experiences with others, whether through social media, reviews, or personal recommendations. This organic marketing can attract new clients and enhance your business's reputation, further boosting your success. 

How to select gifts for your clients that resonate? 

From the variety of available options, select the birthday present that best aligns with your clients' preferences. To do that, you need to: 

  1. Understand your client's preferences: Choosing the perfect birthday gift for a client starts with understanding their preferences. Consider their likes, dislikes, hobbies, and interests. Personalizing the gift to reflect these preferences shows that you have taken the time to know them, making the gift even more meaningful.  
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Over 85% of eCommerce brands offer loyalty programs, but the majority face challenges in achieving success. The North Face, an outdoor clothing and gear brand, serves customers of all genders and age groups, including children. Its loyalty program, called XPLR Pass, offers numerous benefits to its members including client gifts on special occasions such as birthdays, multiple ways to earn loyalty points, etc. 
  1. Align gifts with your brand values: Your client’s birthday gifts should also align with your brand values. This alignment reinforces your brand identity and ensures that the gift feels authentic. For example, if your brand emphasizes sustainability, consider eco-friendly gifts that reflect this commitment. 
  2. Balancing personalization and professionalism: While personalization is key, it is important to maintain a balance between being personal and professional. The gift should be thoughtful and relevant, without crossing any boundaries that could make the client feel uncomfortable.  
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Striking this balance enhances the impact of the gift. Gift cards are the best way to indulge in birthday gifts while maintaining the balance and resorting to platforms like Xoxoday can prove helpful. 
  1. Budget considerations/in-house products: Budget considerations are also important when selecting birthday gifts for clients. Ensure that the gift is within your budget while still being meaningful. Additionally, consider using in-house products as gifts. This not only highlights your offerings but also adds a unique touch that clients will appreciate. Many organizations, restaurants and retail centers offer their clients and customers birthday freebies. 

6 unique gift deas to delight your clients 

There are plenty of options out there when it comes to gifting your clients such as the ones mentioned below. Alternatively, you can ease your task by reaching out to platforms such as Xoxoday which can act as a one-stop shop for birthday gifts for clients. 

  1. Personalized items: Personalized items, such as monogrammed products, are always a hit. These gifts show that you have put thought into selecting something unique for the client. 
  2. Experience-based gifts: Experience-based gifts, like event tickets or workshops, offer clients memorable experiences. These gifts can create lasting impressions and provide opportunities for further engagement. Brands like Bebe give away points which can be used for shopping experiences at the store while some travel applications offer discounts or points on travelling experiences. 
  3. Gift cards: An excellent way to make an impression while ensuring a remarkable birthday reward is by sending a gift card to the client. You can upgrade your gifting experience by putting to use platforms like Xoxoday which bring you dependable technology and services, keeping both you and your clients ecstatic. Whether you are thinking about dining vouchers, adventures or an X-box gift card to name a few,  Xoxoday can be your best call giving you a wide variety of options. 
  4. Technology and gadgets: In today's digital age, technology and gadgets are highly appreciated. Consider gifts like smart devices or tech accessories that can enhance your client's daily life. Whether you are thinking of gifting a 75-inch Smart TV, Kindle or DSLR Camera you can find in the list of options that Xoxoday provides you. 
  5. Gourmet food and beverages: Gourmet food and beverages are timeless gifts that clients can enjoy. From fine chocolates to premium wines, these gifts add a touch of luxury and indulgence. Companies like Chicago Steak Company offer their gourmet steaks as gifts or as a part of gift baskets proving to be an excellent gifting choice for fancy clients, special/old customers, or partners. 
  6. Corporate branded merchandise: Corporate branded merchandise, when done tastefully, can also be a great gift option. Items like high-quality pens, notebooks, or apparel can serve as useful and appreciated reminders of your brand. Wireless charges, journal, and bottles are items that have great utilization as well as act as a reminder of your brand daily. 

Best practices in client birthday gifting 

These simple tricks can help you master the art of gifting. You need to: 

  1. Create a systematic approach to tracking client birthdays: To ensure no client's birthday is missed, create a systematic approach to tracking birthdays. Use customer relationship management (CRM) tools like Xoxoday to keep track of important dates and automate reminders. '
  2. Time the gift delivery: Timing is crucial when it comes to birthday gifts. Ensure that the gift arrives on or just before the client's birthday to maximize its impact. This shows that you are attentive and considerate. 
  3. Include a personalized message or card: A personalized message or card adds a special touch to the gift. Take the time to write a thoughtful note that reflects your appreciation and best wishes. 
  4. Follow up after the gift is sent: Following up after the gift is sent can reinforce your gesture. A simple message, mail, or call to ensure the client received the gift and to express your ongoing appreciation can go a long way in strengthening your relationship. 
  5. Decode the techniques of high-achieving organizations: Research by Experian found that birthday messages significantly outperform promotional emails. They boast a 481% higher transaction rate, generate 342% more revenue, achieve a 179% higher unique click rate, and see an 89% higher open rate. 
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Biggies like Disney, Sephora, Starbucks, and the likes go all out on their clients/customers birthday ascertaining the enduring impression one can make, client retention one can earn, and revenue one can add to by celebrating your clients. 

High-achieving organizations understand the strategic value of thoughtful gifting. By mastering the art of client birthday gifts, they foster lasting bonds and drive sustained success. Implementing these techniques can elevate your business, ensuring that your clients feel valued and appreciated every step of the way. 

Wrapping it up 

Client birthday gifts are more than just a nice gesture—they're a strategic tool for building lasting business relationships. By recognizing personal milestones, you show clients they are valued beyond their business contributions. This thoughtful approach strengthens bonds, enhances loyalty, and can even drive new business through positive word-of-mouth. 

Remember, it is not about extravagance, but rather thoughtfulness and personalization. Whether it is a custom item, an experience, or a well-chosen gift card, the key is making clients feel appreciated. 

In the digital age, these personal touches become increasingly valuable, humanizing your brand, and setting you apart from competitors. By mastering the art of client birthday gifts, you are not just sending presents—you are investing in your business's future. 

Ready to elevate your client relationships? Discover how our platform can enhance your gifting strategy. Book a demo with Xoxoday today and take the first step towards transforming your client connections and boosting your business success. 

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