5 Tren Travel Rewards yang Akan Mengubah Peta Hadiah Perjalanan

Travel rewards offer something unique: the opportunity to create lasting memories. Unlike material goods, which may fade or become outdated, the experiences gained from travel can become a part of one's identity and cherished memories. 

In fact, this report says that 43% of customers worldwide prefer experiences to material possessions, and 78% place higher value on real-world experiences. 

Preferensi ini menyoroti pergeseran ke arah konsumsi berdasarkan pengalaman dan semakin pentingnya menawarkan pengalaman perjalanan sebagai bagian dari program hadiah.

Ketika kita menatap masa depan, jelaslah bahwa program hadiah perjalanan berubah, menjadi lebih inovatif dan berpusat pada pelanggan. Mari kita telusuri bersama bagaimana perubahan ini akan mendorong loyalitas pelanggan di tahun-tahun mendatang.

5 Trends that will reshape travel rewards programs in 2025 

Tren penghargaan masa kerja ini mengubah cara kita berpikir tentang pengakuan karyawan. Ini bukan lagi tentang masa kerja; ini tentang menciptakan pengalaman yang bermakna dan berkesan yang beresonansi dengan individu.

1. Hadiah perjalanan yang dipersonalisasi akan mengubah permainan

Imagine logging into your travel rewards program and being greeted with a message that says, "We noticed you enjoy beach vacations in the winter. Here's a special offer for a seaside resort in Bali with a bonus upgrade to a suite, just for you." 

Pikirkan tentang tingkat personalisasi dalam pesan di atas. Bagaimana perasaan Anda? Dihargai? Dipahami? Bahkan mungkin senang? Tingkat personalisasi ini lebih dari sekadar poin dan mil; ini adalah tentang menciptakan pengalaman berharga yang selaras dengan preferensi, perilaku, dan pola perjalanan pelanggan Anda.

The benefits of such personalization are two-fold

• For customers, it means receiving offers and rewards that genuinely match their interests and desires while making their travel more enjoyable and fulfilling. 
• Untuk program hadiah perjalanan, hal ini diterjemahkan ke dalam tingkat keterlibatan yang lebih tinggi, kepuasan pelanggan, dan pada akhirnya, loyalitas.

How to implement the right rewards platform for personalization?

Implementing the right rewards platform for personalization is crucial for businesses looking to enhance customer engagement and loyalty without the hefty investment in development resources. A platform that offers aesthetic personalization, reward email customization, and the ability to white-label can significantly streamline this process. 

Berikut adalah panduan langkah demi langkah untuk memastikan Anda memilih platform yang memenuhi kriteria penting ini.

Langkah 1. Mengevaluasi fitur personalisasi estetika

• Identify platforms with customizable interfaces: Look for rewards platforms that allow you to customize the user interface (UI) extensively. This includes the ability to change colors, layouts, and elements to match your brand's aesthetic.
• Assess template variety: Ensure the platform offers a diverse range of templates for rewards pages and user dashboards. A good selection of templates can help you quickly create an appealing and unique look that resonates with your audience. 

Langkah 2. Pastikan personalisasi email hadiah yang kuat

• Dynamic content capabilities: Choose a platform that supports dynamic content in emails, allowing you to include personalized rewards, recommendations, and greetings based on the recipient's previous interactions and preferences.
• Customizable email templates: The rewards platform should be able to offer customizable email templates that you can modify to align with your brand’s voice and visual identity. This customization extends to text, images, and layout. 

Langkah 3: Pilihlah solusi label putih

• Brand integration: Select a platform that offers white-label capabilities, meaning you can brand the rewards program as your own, including logos, color schemes, and domain names, without visible third-party branding.
• Seamless integration: The white-label solution should integrate seamlessly with your existing website and customer management systems, providing a consistent user experience that feels entirely part of your ecosystem. 

Langkah 4: Cari opsi tanpa kode atau kode rendah

• User-friendly interface: Opt for a platform with a user-friendly, drag-and-drop interface that requires minimal to no coding skills. This feature allows your marketing team to create and manage the rewards program without needing developer assistance.
• Extensive support and documentation: Ensure the platform provides comprehensive support and documentation, including guides, tutorials, and customer service, to help you navigate the setup and customization processes effortlessly. 

Langkah 5: Menerapkan dan menguji program percontohan

• Pilot program: Before rolling out the rewards program platform-wide, implement a pilot program with a segment of your audience. This approach allows you to gather feedback and make necessary adjustments.
• Continuous optimization: Use analytics and customer feedback to continuously refine the aesthetics, email personalization, and overall experience of your rewards program. The right platform should offer detailed analytics to track engagement and effectiveness.

2. Rekomendasi hadiah berbasis AI akan membawa loyalitas ke tingkat yang lebih tinggi

Bayangkan Anda sedang berjalan cepat di bandara, ingin segera sampai di pintu masuk. Tiba-tiba, jam tangan pintar Anda bergetar dengan sebuah notifikasi. Ini bukan pesan atau email, melainkan penawaran hadiah instan:

"Anda hanya tinggal beberapa langkah lagi menuju ruang tunggu eksklusif kami. Mengapa tidak mampir dan bersantai sebelum penerbangan Anda? Ini kartu akses gratis, hanya untuk Anda." 

Rekomendasi hadiah berbasis AI seperti ini dirancang untuk membuat pengalaman perjalanan Anda lebih menyenangkan dan tidak membuat Anda stres.

Apa yang dapat dilakukan platform hadiah berbasis AI untuk Anda

AI-based rewards platforms leverage artificial intelligence to enhance loyalty programs, offering a personalized and dynamic experience for your customers. These platforms use AI algorithms and machine learning to analyze vast amounts of data on customer behavior, preferences, and interactions. 

Here’s what AI-based rewards platforms will do:

• Provide personalized reward offerings: They tailor rewards and recommendations to individual customers based on their past behavior, preferences, and purchase history. This personalization ensures that customers receive offers and rewards that are most relevant and appealing to them, increasing engagement and loyalty.
• Predict customer behavior: AI algorithms can predict future customer behavior by analyzing past interactions. This predictive capability allows businesses to anticipate customer needs and preferences, offering rewards and promotions before the customer even asks for them.
• Automate rewards processes: These platforms automate the rewards process, from the accumulation of points or rewards based on customer actions to the redemption process. Automation increases efficiency and reduces the likelihood of errors, improving the overall customer experience.
• Enhance customer segmentation: AI-based platforms can segment customers more accurately and dynamically than traditional methods. They use real-time data analysis to group customers based on behavior, spending patterns, and engagement levels, allowing for more targeted and effective reward strategies.
• Optimize reward strategies: Through continuous learning and analysis, AI platforms can identify the most effective rewards and promotions for different customer segments. This optimization ensures that businesses are not only retaining customers but also maximizing the return on investment in their loyalty programs.
• Facilitate real-time interactions: AI-based platforms can interact with customers in real-time, providing instant rewards, feedback, and support. This immediacy enhances the customer experience, making the loyalty program feel more responsive and attentive to individual needs.

3. Imbalan berdasarkan pengalaman akan membentuk kembali program loyalitas perjalanan

How would you feel about redeeming points for a private cooking class with a renowned chef in Italy, instead of a standard hotel stay? The shift towards experiential rewards is not just a trend but a reflection of the evolving traveler's quest for deeper, more meaningful connections with the world. 

Pengalaman ini menawarkan dimensi baru dalam loyalitas, di mana setiap poin yang ditukarkan merupakan satu langkah menuju kisah tak terlupakan lainnya.

What factors to consider when choosing a rewards platform with experiential offerings?

Saat memilih platform hadiah yang berspesialisasi dalam penawaran pengalaman, sangat penting untuk mempertimbangkan beberapa faktor. Pertimbangan ini memastikan bahwa platform tersebut tidak hanya selaras dengan nilai-nilai merek Anda, tetapi juga selaras dengan keinginan audiens Anda untuk mendapatkan pengalaman yang unik dan berkesan. 

Here's what to keep in mind:

• Diversity of categories in experiences: Look for a platform that offers a wide range of experiential rewards. This should include fine dining, entertainment, adventure activities, cultural tours, spa and wellness retreats, and more. The diversity ensures that there's something appealing for every type of traveler. 
• Curated offerings: Evaluate the quality and authenticity of the experiences. The best platforms collaborate with local experts and businesses to curate unique and genuine experiences that are difficult to find elsewhere. 
• Kemampuan personalisasi: Pertimbangkan penggunaan AI dan pembelajaran mesin oleh platform untuk mempersonalisasi rekomendasi pengalaman berdasarkan preferensi pengguna, perilaku masa lalu, dan poin data lainnya. Personalisasi meningkatkan keterlibatan pengguna dengan membuat saran yang lebih relevan. 
• Ease of integration: The platform should easily integrate with your existing systems, ensuring a smooth transition for your team and a seamless experience for your customers. Check for compatibility with your CRM, loyalty program, and other relevant systems. 
• User experience: The platform should offer an intuitive and user-friendly interface for both the business and the end-user. This includes easy navigation, simple redemption processes, and accessible customer support. 
• Scalability: Ensure the platform can scale with your business, accommodating an increasing number of users and a growing catalog of experiences without compromising performance.

Ciptakan cerita, bukan transaksi! Ubah momen menjadi kenangan dengan hadiah pengalaman instan.

Jelajahi kategori unik yang disesuaikan dengan beragam minat, mulai dari petualangan yang memacu adrenalin hingga retret kesehatan yang tenang. Mulailah pengalaman yang bermanfaat secara instan.

Jelajahi pasar

4. Fleksibilitas untuk memilih hadiah akan sangat disukai  

Imagine a world where your airline miles do more than just book flights. Picture a system where you can transfer those miles to a hotel loyalty program, redeem them for a gourmet dining experience, or even convert them into tickets for a coveted concert. This level of flexibility transforms points from a mere currency into a passport to a world of possibilities.

Untuk bisnis yang ingin mengadopsi pendekatan fleksibel ini dalam program hadiah mereka, berikut ini adalah panduan langkah demi langkah untuk mengimplementasikan platform yang menawarkan beragam pilihan kepada pengguna Anda.

• Step 1. Assess your audience's preferences: Conduct surveys and gather data to understand the diverse interests and preferences of your audience. This will guide you in selecting the right mix of rewards.
• Step 2. Choose a versatile platform: Opt for a rewards platform that supports broad integrations with various partners, allowing for a wide range of reward options, from travel and dining to retail and entertainment.
• Step 3. Integrate flexible points system: Implement a system that allows easy transfer of points between different programs and categories, ensuring users can use their points exactly how they wish. 
• Step 4. Enable non-travel redemption options too: Broaden your rewards catalog to include non-travel options such as merchandise, event tickets, and digital products, catering to all types of travelers. 
• Step 5. Simplify the redemption process: Ensure the redemption process is simple and user-friendly, with clear instructions and minimal steps to convert points into rewards. 
• Step 6. Promote your flexible travel rewards program: Use targeted marketing strategies to highlight the flexibility and variety of your rewards program, showcasing real-life examples of how points can be used.

5. Imbalan yang ramah nomaden digital untuk tenaga kerja yang berpindah-pindah

Imagine the possibilities of a travel rewards program that not only recognizes your wanderlust but also supports your mobile lifestyle. Co-working space access, discounts on long-stay accommodations, invitations to networking events across the globe – these are not just perks but essential tools for any digital nomad.

Tujuannya adalah untuk menciptakan penghargaan yang tidak hanya mempertahankan loyalitas tetapi juga secara signifikan memperkaya pengalaman perjalanan dan kerja dengan cara yang inovatif dan berkelanjutan.

Berikut ini adalah cara untuk memastikan platform Anda memenuhi permintaan demografi yang unik ini, dengan berfokus pada penawaran yang beragam dan distribusi hadiah yang instan dan tidak merepotkan.

• Step 1. Understand the nomad lifestyle: Conduct research to deeply understand the needs, preferences, and challenges faced by digital nomads. 
• Step 2. Curate diverse and relevant rewards: Select rewards that directly support the nomadic lifestyle, such as co-working space memberships, long-term accommodation deals, and networking opportunities. 
• Step 3. Ensure global accessibility: Partner with global providers to ensure rewards are accessible worldwide, without geographical limitations. 
• Step 4. Offer instant, flexible redemption: Implement a technology-driven redemption process that allows nomads to access and redeem rewards instantly, regardless of currency or location. 
• Step 5. Personalize the rewards experience: Use data analytics to offer personalized rewards that align with individual preferences and travel patterns of digital nomads.
• Step 6. Promote and educate: Market the program effectively to reach digital nomads where they are, using social media, blogs, and digital nomad communities.

Penutup

Saat kita menatap masa depan, tren hadiah berdasarkan pengalaman, terutama perjalanan, akan terus berkembang. Menawarkan perjalanan sebagai hadiah bukan hanya sekadar memberikan perjalanan; melainkan juga menawarkan pengalaman yang memperkaya kehidupan, menjalin hubungan, dan menginspirasi loyalitas.

The market is competitive but travel rewards emerge as a clear differentiator, turning customers into brand ambassadors who share their stories and experiences. Businesses that recognize and act on this trend will not only enhance their customer experience but also build a loyal customer base that views their relationship with the brand as a journey filled with memorable experiences.

With Plum’s seamless rewards platform, businesses can unlock a world of travel incentives, offering everything from flight and hotel vouchers to curated experiences that drive engagement and retention.

Transform your rewards strategy with Plum and create experiences that leave a lasting impact!