Ide Hadiah Digital untuk Mendorong Keterlibatan dalam Kampanye Demand Generation Anda
Discover impactful digital reward ideas to enhance your demand generation campaigns. From webinars and surveys to ABM and lead generation, learn how digital rewards can increase engagement, build connections, and drive meaningful customer actions.
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Hadiah selalu menjadi bagian penting dalam sejarah manusia. Mulai dari orang-orang yang membagikan potongan roti ekstra untuk menarik lebih banyak orang hingga perusahaan yang memberikan hadiah dan insentif untuk memikat konsumen, kita semua sudah tidak asing lagi dengan hadiah.
Penghargaan secara harfiah dan kiasan tertanam dalam biologi kita. Ketika kita mendapatkan hadiah, otak kita mengaktifkan jalur khusus dan melepaskan dopamin (hormon 'bahagia'), dengan permintaan lebih lanjut untuk mencari rangsangan yang lebih bermanfaat.
Sekarang, kecuali Anda adalah Steve Jobs, Anda membutuhkan sesuatu selain produk atau proposisi nilai Anda untuk mendorong keterlibatan, menarik lebih banyak konsumen, dan menonjol di antara para pesaing.
- Strengthening loyalty programs has emerged as a top growth priority among retail executives. This focus underscores the critical role of loyalty initiatives in driving customer retention and business growth.
- Modern consumers are seeking more personalized and unique experiences from loyalty programs. Adapting program features to align with these evolving preferences is essential for maintaining customer engagement and satisfaction.
- Top-performing loyalty programs have been shown to significantly enhance customer spending. Specifically, customers who redeem points tend to increase their purchases by 15% to 25% annually.
These are mind-boggling statistics that can’t be ignored.
Pertama-tama, mari kita coba memahami apa yang dimaksud dengan pertunangan.
Customer engagement can be interpreted in several different ways. While some might associate customer engagement with CTRs, others relate it with customer education KPIs, meetings accepted, webinar registrations or MAU(Monthly Active Usage), and a few with the holy grail of Customer LifeTime Value (CLTV).
Terlepas dari metrik Anda, Anda membutuhkan pelanggan untuk menghabiskan waktu yang berharga bersama Anda.
Tetapi bagaimana organisasi melakukan hal itu tanpa membuat pengguna lelah, terutama ketika rentang perhatian lebih sedikit dan ajakan untuk bertindak lebih banyak? "Beli ini", "Klik di sini", "Lihat ini", dan daftar hal-hal yang mengarah pada kelelahan digital terus berlanjut.
Bagaimana imbalan dan insentif digital membantu menciptakan permintaan
Dunia digital adalah tentang iklan online yang berlomba-lomba untuk mendapatkan perhatian konsumen tanpa memberikan manfaat di muka. Jika Anda ingin membalikkan keadaan, buatlah semuanya tentang memberikan nilai kepada konsumen.
You or your marketing team come up with a great digital campaign. You launch the campaign across several digital channels, and it raises your impressions but not your CTRs.
Could you ask for valuable time from your users without providing any upfront value? Consumers will immediately think, “if I click on this ad, will I be buying this product?”
Consumers who click on the advertisement might evaluate their decision to go forward with the purchase and decide against it.
Introducing digital rewards in your campaign significantly reduces this risk. It helps grab attention, drive engagement, and make the customers feel valued.
That’s just not it; rewards can do a lot more and here are a few more benefits to drive the point:
- Rewards make your consumers feel valued: This is an established fact that strategic rewards like exclusive access to discounted items, special events for members, or other similar campaigns should be an invaluable part of your marketing and sales campaigns. They provide a reason for continued engagement from your client's perspective. Needless to say, they demonstrate that your business values its prospects and customers and allows you to showcase the same.
- Rewards surprises and delights them: Who doesn't love surprises? Be it physical gifts or gift cards or freebies, or benefits. It’s always a treat to receive “something extra”.
4 Digital reward ideas that help marketers to drive engagement for demand generation campaigns
Let’s look at a few use cases for digital reward ideas for generating demand:
Use case 1: Events & webinars
How to host incentivized webinars for your intended audience:
An example could be: "We know you value your coffee break. Register for our webinar on Oct 22 at 4 pm; your coffee is on us. Get a $10 Starbucks gift card with your registration email. It’s our way of saying we value your time.
Alasan Anda harus mempertimbangkan untuk melakukan ini:
- Increase consumer participation and engagement, resulting in a better understanding of your products.
- Drives better lead generation and results in these webinars driving more sign-ups.
- Lebih jauh lagi, email pengiriman memberikan peluang besar untuk mendorong lebih banyak konten dan CTA serta peluang penjualan silang atau up-sell.
- Konsumen akan dengan senang hati memberikan data dan opini mereka jika diberi kompensasi yang layak.
- Ini membantu mengubah prospek menjadi pengguna yang membayar.
Use case 2: Surveys and feedback
How to reward potential clients and customers for participating in surveys and providing valuable feedback.
A great example could be: Give us feedback on our most recent update to receive an instant $10 gift card.
Alasan Anda harus mempertimbangkan untuk melakukan ini:
- Brand reputation comes automatically when you value your customers and reward them for their engagement.
- As is evident from the previous example, I am willing to bet among a fixed set of people, a lot of people would have participated in the amazon survey rather than Disney+’s survey. Just asking consumers to spend their time which rewards only you, is not a great strategy.
- Banyak orang menerima banyak survei dan permintaan umpan balik dari berbagai organisasi. Memasukkan hadiah digital membantu Anda menonjol dan mendapatkan tanggapan maksimal.
Unduh panduan kami untuk meningkatkan partisipasi survei dengan hadiah instan.
Use case 3: ABM (Account-Based Marketing) campaigns
Digital rewards can be a great way to accelerate your ABM campaigns and reach out to the right people. Digital rewards also help to form long-lasting relationships.
Bagaimana Anda dapat meningkatkan program ABM Anda dengan hadiah:
Demand gen campaign idea: "I wanted to thank you for introducing me to [person X] at your organization. Sending you a $20 gift voucher to show my genuine appreciation."
Alasan Anda harus mempertimbangkan untuk melakukan ini:
- Hadiah digital adalah cara yang bagus untuk memberi tahu seseorang bahwa Anda menghargai waktu mereka jika Anda sudah memiliki pelanggan.
- Insentif digital adalah strategi yang efektif untuk melewati gatekeeper atau mendapatkan perkenalan dengan pengambil keputusan yang tepat.
Ide hadiah:
- $20 Gift card to any popular online store, corporate swag, personalized gifts, etc.
Use case 4: Lead generation
Cara memberi penghargaan kepada prospek yang telah menghadiri demo produk atau bertanya tentang layanan Anda.
Tim penjualan Anda, tim pemasaran Anda, dan Anda tahu betul hal ini. Peningkatan prospek merupakan inti dari bisnis yang sukses. Memasukkan hadiah digital membantu menghasilkan kuantitas dan kualitas prospek yang lebih baik.
Alasan Anda harus mempertimbangkan untuk melakukan ini:
- Cara yang bagus untuk meluncurkan perjalanan pembeli Anda dan membuat orang tahu bahwa Anda menghargai waktu mereka.
- Membantu tim produk Anda mendapatkan umpan balik yang bagus dan akurat.
- Seperti webinar berinsentif, email tindak lanjut dapat digunakan untuk lebih banyak ajakan bertindak.
Use case 5: Referral marketing program
What this looks like: “Get a $10 reward when you refer a friend. When your friend makes their first purchase, they will also get a $10 reward as a welcome from our team.”
Reasons you should consider doing this: An effective referral marketing program turns your customers into your second sales team.
A University of Chicago study found that non-cash incentives are 24% more effective at boosting performance than cash incentives. Digital rewards for referrals can be an effective lead generation tool that also establishes brand loyalty and goodwill with existing customers.
Use case 6: Feedback or review reward
What this looks like: "Write a review of our software on Yelp or TrustPilot for a $5 reward."
Reasons you should consider doing this: Thanking customers for providing feedback builds brand goodwill. Their reviews will help you leverage word-of-mouth marketing and tap into new audiences who may be shopping for a product like yours.
Use case 7: Reward prospects for attending a product demo.
What this looks like: "Join a brief 15-min demo for a $5 reward."
Reasons you should consider doing this: Digital rewards for reviews show people you appreciate their time right away. Pairing them with demos helps jumpstart the buyer’s journey and get your product team the feedback they need to ensure a great product.
Like the incentivized webinar, use the follow-up reward email to your advantage by offering more content and calls-to-action.
Kesimpulan
As you craft engagement strategies for your demand generation campaigns, remember these key takeaways: consumer happiness fuels loyalty, their time is valuable, and in today’s crowded marketing landscape, only meaningful gestures stand out. Digital rewards aren’t just perks—they’re powerful tools that drive participation, build connections, and convert attention into action.
Whether it’s through events, surveys, ABM, lead generation, or customer appreciation, rewards can transform interactions into lasting relationships.
Looking to deliver rewards that resonate? Xoxoday Plum makes it effortless. From integrating digital rewards across your marketing stack to offering a global catalog of personalized incentives, it equips you to engage your audience where it matters most—at every stage of their journey.
Explore how Xoxoday Plum can power up your next campaign—book a free demo today!
