Di Balik Layar Produk Xoxoday

Xoxoday has been selling SaaS products in employee engagement, rewards and recognition, sales incentives, channel incentives and enterprise gifting. Over time, we found a strong need to give an identity to each of the products. In mid-2019, we came up with the names of our three products. A big thanks to Regan who spearheaded this project and came up with recommendations.‍ 

Empuls: For employee engagement 

Tagline: Build a winning culture 

Di balik nama Empuls: 

(Em)ployee (puls)e is Empuls. This product helps companies diagnose and measure the pulse of their employees. It gives you a quick insight into the health of your company culture and takes corrective actions. Knowing the pulse of your employees can help companies improve employee engagement with data-driven methodologies. An engaged employee is more productive, efficient, happy and helps companies improve their revenues.  

Empuls solves the intrinsic motivation drivers (autonomy, empowerment, alignment, purpose, communication, respect) of employee engagement, by understanding employee pulse at work. 

Di belakang logo Empuls : 

This logo is inspired by the Japanese concept of Ikigai (a reason for being). The centre in the logo represents the perfect state which is a combination of the other four intersections. An employee is truly engaged or happy at work when the four elements lead to a good balance.

These elements are motivation (recognition, celebration, benefits), alignment (mission, vision, goals), communication (transparency, two-way, social) and empowerment (autonomy, respect, feedback). These four dimensions together lead to a state of employee happiness, engagement, and experience which Empuls measures through the eNPS score. 

Compass: For channel and sales incentives 

Di balik nama Compass: 

Compass literally is an instrument that shows directions. It symbolizes guiding and navigating someone towards the right direction with data points. The Compass product from Xoxoday helps companies to guide sales and channel partners with their goals and targets.  

It helps them navigate the complexities of sales and channel business with effective communication, alignment, goal setting, feedback loops and motivates them to move towards the final target. Compass helps in solving the intrinsic motivation problems of channel partners, wholesalers, distributors, resellers and sales teams. 

Di belakang logo Compass : 

Logo compass terinspirasi dari instrumen Compass . Logo ini melambangkan arah, keselarasan, dan motivasi untuk mencapai target & sasaran, untuk tim penjualan, pengiriman, pertunjukan, mitra saluran, dan back-office. 

Xoxoday Plum: For rewards and incentives 

Tagline: Your motivational currency 

Di balik nama Plum: 

Plum is a sweet, colorful, tasty fruit. It's neither a common nor an uncommon fruit. The idea behind this name is that one gets lovely fruit when one shows results. It's neither available so easily, nor so tough to get.

If you are working hard towards your goals, behaviors and targets, it's a good chance that you'll get a "plum". Plum solves the problem of extrinsic motivation in employees, sales or channel engagement.  

Thus, Xoxoday Plum product works very well with both Empuls and Compass to solve rewards and incentives for showing positive behaviors and outcomes. Besides, Plum can be used independently by customers for various other kinds of rewards, incentives, gifting, loyalty etc programs. 

Behind Xoxoday Plum logo: 

The Plum logo is inspired by the Plum fruit. The colours chosen are symbolic of extrinsic motivational drivers like perks, benefits, rewards and incentives for good performance. 

Loyalife: Loyalty software 

Tagline: Bring life to loyalty program 

Behind the name Loyalife:  

Loyalife is more than just a name — it’s a philosophy. Rooted in the idea of bringing life to loyalty, the product reimagines traditional loyalty programs by turning them into vibrant, engaging experiences. Designed to help brands foster lasting customer relationships, L 

Loyalife empowers businesses to launch dynamic loyalty programs that go beyond points and tiers — offering rewards, engagement and real value that customers truly connect with, helping turn every loyal user into a customer for life. 

Loopr: For merchant offers 

Tagline: Loop in the customer with offers 

Behind the name Loopr: 

Loopr is built around a simple but powerful idea — to loop in the customer with offers that are timely, relevant, and rewarding. The name reflects the platform’s core purpose: creating continuous engagement loops between brands and their customers through curated merchant offers. 
Whether it's for engagement campaigns, promotional events, or customer perks, Loopr helps businesses deliver high value offers that drive repeat interactions and sustained engagement. 

Names that reflect purpose 

Every Xoxoday product name is the result of thoughtful reflection — crafted not just to sound unique, but to embody the deeper purpose and value each solution brings to businesses. These names serve as a bridge between functionality and philosophy, helping users instantly connect with what the product stands for. 

More than just labels, they represent a clear identity and intent — whether it's about fostering engagement, driving motivation, building loyalty, or deepening customer relationships. They capture the spirit of what we do: making reward-driven experiences more impactful, personal, and scalable. 

As we continue to grow and innovate, our product names will remain a reflection of our mission — to help organizations inspire people through purposeful engagement and recognition.