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Charity gifts, an active element of corporate social responsibility, are an inventive way to keep employees and the client base engaged and connected through accountability. A charity gift typically refers to a donation made on behalf of someone as a gift to support a charitable cause or organization. More than 60% of millennials stated they would prefer to donate their rewards to good causes than retain them for personal use, in research by KPMG.
As the workplace landscape shifts, organizations have started practicing social responsibility to be more conscious of their impact on society. Instead of receiving a physical item, the recipient of the charity gift is informed that a contribution has been made in their name to a specific charity or cause.
According to America's Charities Snapshot, approximately 71% of employees surveyed prefer to work for a company that supports giving and volunteering for charitable causes. The same study showed that 70% would be more loyal to a company that takes such initiatives.
Why charity gifts and corporate giving matters: Stats to justify
Charity gifts and corporate giving matter because they foster goodwill, enhance brand reputation, and contribute to meaningful social change. Additionally, businesses that engage in charitable giving see an increase in customer trust and long-term brand loyalty.
→ According to the EY & Harvard Business School sponsored report, 89% believe that an
Organization with a shared purpose will experience higher levels of employee satisfaction and 80% said that it also helps increase customer loyalty.
→ Moreover, the same study has shown that 85% of individuals are likely to recommend a company with a solid purpose to others.
→ According to America’s Charities Snapshot Employer Research, employee participation increases when a charitable choice is given.
10 charity gift ideas to support the social cause:
Gifting charity reflects a thoughtful and socially conscious choice to make a difference in the community. The gifts can be:
- Sumbangan uang
- Program atau proyek tertentu
- Sponsorship atau adopsi
- Hadiah virtual
Moreover, donors can customize their contributions based on their preferences and the causes they wish to support. Here are the 10 charity gift ideas that contribute to the growth of any individual.
- Skill development classes
Memberikan akses ke kelas pengembangan keterampilan akan memungkinkan seseorang untuk mengembangkan diri. Memberikan kesempatan kepada penerima beasiswa untuk meningkatkan keahlian dan kemampuan mereka.
Umumnya, kursus online ini dapat difokuskan pada keterampilan khusus. Selain itu, program ini menawarkan sarana yang fleksibel dan mudah diakses bagi individu untuk mengasah ketajaman profesional mereka dan tetap kompetitif serta mudah beradaptasi dalam lanskap profesional yang terus berubah.
Manfaat
- Memperoleh dan menyempurnakan kompetensi yang berharga,
- Meningkatkan pengetahuan profesional
- Menumbuhkan kemampuan beradaptasi di pasar kerja yang terus berkembang.
- Meningkatkan pertumbuhan pribadi.
- Add charity cards to your E-gift cards
If you're already sending e-gift cards, why not add the choice of donating to charity instead? These digital vouchers provide a versatile and personalized way to express appreciation or celebrate special occasions while allowing recipients to select items according to their preferences.
Manfaat:
- Menghilangkan tantangan logistik yang terkait dengan hadiah tradisional.
- The giver and recipient are positively impacted with improved brand loyalty and customer engagement.
- Recipients can either enjoy their gift card or donate to a cause they care about.
- Experience cards
Experience cards can be excellent charity gifts online. It presents recipients with a curated selection of engaging online activities. These activities may range from virtual games to immersive tours.
Selain itu, kartu digital ini menawarkan cara yang unik dan personal untuk memberikan pengalaman yang tak terlupakan, sehingga ideal untuk mengekspresikan apresiasi atau merayakan acara-acara khusus.
Manfaat
- Ini adalah pendekatan yang dapat disesuaikan untuk pemberian hadiah. Tawarkan kepada penerima pilihan aktivitas dan acara online yang menarik.
- Tingkatkan kenikmatan penerima dengan mengizinkan mereka memilih pengalaman yang disesuaikan dengan preferensi mereka.
4. Kursus pembelajaran online
Anda juga dapat berinvestasi dalam pembelajaran berkelanjutan dengan memberikan kursus online kepada para penerima. Berikan mereka jalan yang fleksibel dan mudah diakses untuk menjelajahi beragam mata pelajaran dan memperluas basis pengetahuan mereka.
Umumnya, kursus-kursus ini menawarkan lingkungan belajar yang terstruktur dan profesional. Selain itu, program-program ini dapat memberdayakan individu untuk memperoleh keterampilan baru dan mengikuti tren industri.
Dengan pembelajaran online, para penerima beasiswa dapat menyesuaikan perjalanan pendidikan mereka agar selaras dengan tujuan pengembangan profesional dan pribadi mereka.
Manfaat
- Memungkinkan peserta untuk memperoleh keterampilan dan pengetahuan baru dari kenyamanan ruang mereka sendiri.
- Kursus-kursus ini menawarkan fleksibilitas penjadwalan, sehingga memungkinkan para pelajar untuk menyeimbangkan kegiatan pendidikan dengan komitmen yang ada.
- Menyediakan aksesibilitas yang lebih baik dengan materi pembelajaran online.
5. Langganan buku elektronik atau buku audio
Berikan hadiah berupa langganan e-book atau buku audio kepada penerima untuk memperkaya pengalaman membaca mereka. Langganan semacam itu akan menawarkan cara yang nyaman dan mudah diakses untuk mempelajari kebijaksanaan yang mereka dambakan untuk memajukan perjalanan profesional mereka.
Secara umum, langganan digital ini menyediakan platform serbaguna bagi setiap orang untuk menikmati segala jenis literatur sesuai dengan keinginan mereka, baik membaca atau mendengarkan.
Manfaat
- Memperkenalkan budaya pembelajaran berkelanjutan dan pengayaan intelektual.
- Langganan e-book atau buku audio menyediakan cara yang nyaman dan portabel bagi individu untuk mengakses konten sastra.
- Metode ini berkontribusi terhadap kelestarian lingkungan.
6. Langganan kesehatan
Promosikan kesehatan dan perawatan diri dengan menghadiahkan langganan kesehatan kepada penerima Anda. Langganan ini dapat berupa kelas kebugaran online dan sesi meditasi hingga sumber daya kesehatan yang berharga.
Oleh karena itu, sikap bijaksana ini mendukung gaya hidup sehat dan menggarisbawahi komitmen terhadap kesehatan penerima.
Langganan kesehatan menawarkan pendekatan yang dipersonalisasi dan fleksibel untuk menjaga kesehatan fisik dan mental di era digital.
Manfaat
- Menawarkan akses ke pilihan kelas kebugaran online, sesi meditasi, dan sumber daya kesehatan yang berharga.
- Memperkenalkan inisiatif kesehatan untuk mengembangkan gaya hidup yang lebih sehat dan produktif.
- Donate a meal program
Support hunger relief by donating meals to individuals and families facing food insecurity. Many organizations, such as the World Food Programme (WFP) and Feeding America, allow donations in honor of someone, ensuring a meaningful impact. Contributions can fund school lunches, community food banks, or emergency meal distributions, providing essential nourishment to those in need.
Manfaat:
- Alleviates hunger and malnutrition in underprivileged communities.
- Supports local food banks and relief programs.
- Encourages a culture of giving and social responsibility.
- Makes a direct, measurable impact on people’s lives.
8. Clean Water Donation
Millions of people still lack access to clean drinking water, leading to severe health issues. Donations to organizations like charity: water and Water.org help build sustainable water sources, install filtration systems, and improve sanitation facilities in underserved regions. Gifting a clean water donation ensures access to safe drinking water and improved hygiene.
Manfaat:
- Reduces the spread of waterborne diseases and improves public health.
- Supports sustainable infrastructure for clean water access.
- Enhances quality of life by reducing the time spent collecting water.
- Promotes environmental conservation through water sustainability projects.
9. Medical aid donations
Many communities worldwide suffer from a lack of basic healthcare, medicine, and medical supplies. Donations to organizations like Doctors Without Borders, Direct Relief, or The Red Cross provide critical healthcare services, vaccines, surgical procedures, and life-saving medication to underprivileged areas.
Manfaat:
- Provides essential healthcare services to those in need.
- Supports emergency medical aid in disaster-affected regions.
- Help prevent and treat life-threatening diseases.
- Strengthens global healthcare systems through funding and resources.
10. Animal Rescue and Conservation Sponsorship
Many wildlife species and domestic animals face threats due to habitat destruction, poaching, or neglect. Sponsoring a conservation initiative or donating to an animal rescue organization, such as The World Wildlife Fund (WWF) or ASPCA, helps protect and rehabilitate animals in need.
Manfaat:
- Supports the rescue, rehabilitation, and adoption of endangered or abandoned animals.
- Aids conservation efforts for wildlife and marine ecosystems.
- Funds anti-poaching initiatives and sanctuary maintenance.
- Raises awareness about animal welfare and sustainability.
- Sports equipment for underprivileged youth
Sports play a critical role in children’s physical and mental development, but many lack access to proper gear. Organizations like Right to Play and Good Sports provide sports equipment such as soccer balls, basketballs, and uniforms to children in low-income communities, encouraging active lifestyles and teamwork.
Manfaat:
- Encourages physical activity and healthy development.
- Promotes teamwork, discipline, and confidence in young athletes.
- Provides equal opportunities for children to participate in sports.
- Supports community engagement and social inclusion.
12. Donations for attendees in webinar
With virtual events on the rise, attendees are more selective than ever. Make your webinar stand out by linking attendance to a meaningful cause—donate to charity for every participant and let them know their presence makes a real impact.
For example: “For every attendee, we’ll donate $3 to Charity X—help us reach our goal of $1,500!”
Manfaat:
- People are more likely to join when their participation supports a good cause.
- Positions your company as socially responsible and community-driven.
- Creates a sense of purpose beyond the event, encouraging interaction and goodwill.
- Clients and prospects appreciate businesses that give back, building long-term trust.
Why should businesses adopt charitable gifting
Enhanced brand image
Hadiah amal memperkuat citra merek yang positif, yang menunjukkan komitmen perusahaan terhadap tanggung jawab sosial. Dedikasi untuk memberikan dampak yang berarti menumbuhkan persepsi yang baik di antara pelanggan dan pemangku kepentingan.
Increased engagement with society
Inisiatif amal perusahaan menciptakan hubungan yang kuat dengan masyarakat, yang menunjukkan komitmen perusahaan di luar keuntungan. Dengan secara aktif terlibat dengan kebutuhan masyarakat, perusahaan memposisikan diri mereka sebagai entitas yang bertanggung jawab dan berempati dalam tatanan sosial yang lebih besar.
Microsoft's "Give with Bing" initiative showcases a model for corporate engagement with society. The initiative aims to encourage search engine users to earn points, which can be donated to various charities. The implementation included everyday searches, users accumulating points, and fostering a sense of community involvement.
As a result, the initiative demonstrates how corporations can leverage their platforms to facilitate user contributions to charitable causes. Such an approach resulted in community participation and strengthened the connection between the corporation and its users.
Reconnection with the cause of serving the community
Hadiah amal adalah ekspresi nyata dari dedikasi perusahaan kepada masyarakat. Hal ini menyelaraskan tujuan bisnis dengan kesejahteraan masyarakat. Hubungan yang memiliki tujuan ini beresonansi dengan pelanggan dan karyawan untuk menciptakan rasa memiliki nilai dan tujuan yang lebih dari sekadar transaksi komersial.
The primary goal of the "5by20" initiative is to empower women economically. So, they provide them with the necessary resources and support to become successful entrepreneurs.
Coca-Cola's "5by20" initiative operates globally, reaching women entrepreneurs in various countries and communities. It gives women the tools and skills to establish and grow their businesses, contributing to their economic independence.
Driving engagement and loyalty
Charitable causes enhance customer engagement. Consumers increasingly value businesses contributing positively to society. According to Forbes, 70% of consumers are motivated to purchase from companies committed to improving the world. Customers feel a sense of pride and affiliation when their purchases support a company actively involved in community service.
Building relationships with customers and employees
Digitize the CSR movement with Plum
The best charity gifts are a powerful tool in the corporate world as they successfully tie social responsibility with employee engagement and customer loyalty. The practice of offering charity gifts has a profound impact on building relationships, enhancing brand image, and building a sense of community.
Incorporate charity gifts into your corporate culture with Plum. We offer diverse charity gift options and provide your employees and clients with a seamless and customizable experience.
Bergabunglah dengan gerakan bisnis yang bertanggung jawab secara sosial. Tingkatkan merek Anda dengan memberikan dampak yang berarti bagi komunitas melalui:
- Curating over 30,000+ gift options to cater to your employees' unique preferences,
- Platform pemberian hadiah global dengan merek internasional,
- Berikan penghargaan yang dipersonalisasi dan hasilkan komunikasi yang ditargetkan untuk memfasilitasi nilai dan apresiasi.
FAQ's
1. What are charity gifts, and how do they work?
Charity gifts are donations made on behalf of someone to support a social cause or nonprofit organization. Instead of receiving a physical gift, the recipient is informed that a contribution has been made in their name, supporting initiatives such as education, healthcare, hunger relief, or environmental sustainability.
2. Are charity gifts tax-deductible?
Yes, in many countries, donations made to registered nonprofit organizations are tax-deductible. However, tax laws vary by region, so businesses should consult with financial experts or review local tax regulations to ensure compliance.
3. Can charity gifts be personalized for recipients?
Yes! Many charity organizations provide personalized certificates or acknowledgments for donations made in someone's name. This adds a meaningful touch, making the recipient feel appreciated while contributing to a worthy cause.
4. How can businesses incorporate charitable giving into corporate rewards programs?
Companies can integrate charitable giving into their corporate rewards programs by offering employees and clients the option to donate their reward points, providing charity gift cards, or running donation-matching campaigns.
