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In an era where nearly everything is transitioning online—from our social interactions to our workspaces—it's logical that the way we appreciate and incentivize also takes a digital leap.
Digital rewards have emerged as a modern, flexible, and instantly gratifying way to acknowledge the efforts of our teams, customers, and stakeholders. But how do we harness their full potential?
In this guide, we'll dive deep into the world of digital rewards, offering a comprehensive roadmap on how to effectively use them to elevate recognition in our digitally-driven world.
Whether you're an HR professional, a team leader, or just someone looking to bring a touch of the digital to traditional reward systems, this is your primer to mastering digital rewards.
Let's dive deeper into how these rewards are reshaping how we think about recognition.
What are digital rewards?
Simply put, digital rewards are incentives offered in a digital form. They can range from digital or e-gift cards from popular retailers, digital subscriptions, online courses, and app-based rewards to even exclusive digital content. With the increasing reliance on online platforms and services, the appeal of digital rewards has skyrocketed.
The days of the gold watch for 20 years of service or the token year-end bonus are evolving. Instead, companies are leveraging the power of digital rewards to offer personalized, instant, and meaningful recognition.
What we just made is not an empty claim. Research reports support it quite well.
- 69% of employees would like to receive a gift card as a reward from an employer.
- 68% of consumers prefer gift cards as incentives over coupons and other rewards.
- Companies using non-commission sales incentives, such as gift cards, increased revenue by 32%.
Why are digital rewards gaining popularity?
In the not-so-distant past, recognition often took the form of a plaque, some words, a certificate, or a physical gift card. While these traditional methods were well-intentioned, they often fell short in terms of personalization and timeliness. Enter digital rewards, a dynamic and flexible approach to acknowledging employee contributions.
1. Personalization at its best
One of the most significant advantages of digital rewards is their ability to be customized to fit the recipient's personal preferences. Gone are the days of one-size-fits-all bonuses.
Now, employers can give rewards such as e-gift cards from a recipient's favorite store, online courses on a topic they're passionate about, or even digital downloads of their favorite books or music. This personal touch makes the reward feel more meaningful and shows employees that their unique tastes and preferences are acknowledged.
2. Instant gratification
In our fast-paced digital age, waiting is becoming a thing of the past. Digital rewards cater to this need for instant gratification. Whether it's a bonus credited directly to an employee's online wallet or an e-voucher delivered to their inbox, digital rewards provide immediate satisfaction. This immediacy promptly reinforces the positive behavior or achievement, making the recognition more impactful.
3. Flexibility and choice
Digital rewards platforms often allow employees to choose their rewards from various options. They might choose a subscription service, an experience, an online course, or even donate to a charity of their choice. This flexibility not only adds to the personalized nature of the reward but also empowers employees to select something that holds genuine value for them.
4. Scalability and efficiency
For businesses, especially larger corporations or those with remote teams, the logistics of providing physical rewards can be challenging. Digital rewards, on the other hand, can be distributed at scale with just a few clicks, ensuring that everyone, no matter where they are located, receives their recognition promptly and efficiently.
5. Eco-friendly recognition
As companies become more environmentally conscious, digital rewards offer an eco-friendly alternative to physical gifts or products. There's no manufacturing, shipping, or waste involved. Employees get what they want, when they want it, without any impact on the environment.
6. Integration with performance metrics
Many digital rewards platforms can be integrated with a company's performance metrics tools. This allows for an automated rewards system where achievements, milestones, or outstanding performances can trigger instant rewards. It not only ensures consistent recognition but also reduces administrative workloads.
Types of digital rewards
As the digital age progresses, companies are innovating how they recognize, appreciate, and incentivize their stakeholders. Digital rewards, with their flexibility and wide appeal, have emerged as a favored tool for many organizations. Here are the diverse types of digital rewards that cater to varying needs and preferences.
1. E-gift cards
The most popular among digital rewards, e-gift cards offer recipients the freedom to choose their preferred product or service from a specific retailer. They can range from popular online marketplaces to niche specialty stores.
Experiential rewards are all about creating memorable moments. These include spa days, adventure activities, travel vouchers, or concert tickets. Experiences offer a break from the ordinary and leave a lasting impact.
3. Virtual prepaid reward cards
An evolution of the traditional gift card, these virtual cards can be used wherever regular credit cards are accepted, offering unparalleled flexibility. They merge the convenience of online shopping with the broad applicability of conventional credit cards.
4. Cash or virtual currency
In some cases, digital rewards may be delivered via virtual currency or cash credited to an online wallet. This allows recipients to use the reward as they see fit.
5. Virtual reality experiences
As VR technology becomes more mainstream, virtual experiences—be it a concert, a guided tour of a historical site, or a gaming challenge—offer a novel reward option.
6. Digital donations
For the socially conscious, giving them the option to donate a specified amount to a charity or cause of their choice can be a rewarding experience in itself.
7. Virtual in-game items
For businesses targeting gamers or younger demographics, virtual items, such as skins, characters, or other in-game assets, can be enticing rewards.
8. Exclusive access or memberships
Reward recipients with premium memberships or exclusive access to platforms, communities, or features. This can range from ad-free browsing on a platform to vip access to online events.
9. Digital subscriptions
With the surge in digital content consumption, subscriptions to platforms like streaming services (Netflix, Spotify), online magazines, or premium software tools make for enticing rewards.
10. Online courses and workshops
In the knowledge economy, learning is a valued commodity. Offering access to online courses (like those on Udemy or Coursera) or specialized workshops can be a motivating reward for many, fostering personal and professional growth.
11. Exclusive digital content
Unlocking exclusive content, be it an ebook, specialized reports, research papers, or even digital art, can be a unique and appealing reward for a specific audience.
Freshworks Inc., a NASDAQ-listed SaaS company, known for its innovative software solutions. Founded in 2010, Freshworks aims to offer user-friendly software that's efficient and affordable.
Challenge: Due to the pandemic and the global nature of its operations, Freshworks faced multiple challenges:
- Difficulties in sending physical gifts across different regions.
- Challenges in incentivizing their marketing campaigns digitally.
- The hassle of collaborating with local vendors.
- Currency conversion issues when sending rewards.
- No efficient means for personalizing rewards.
How has Xoxoday Plum helped Freshworks with these challenges?
Freshworks utilized Xoxoday's reward platform, which met their needs perfectly. Through Xoxoday’s solutions, they were able to:
- Incentivize their marketing efforts digitally.
- Send digital gifts across geographies without dealing with multiple vendors.
- Use Xoxoday's vast reward catalog of 21000+ options available in 75+ countries.
- Send out $5000+ worth of brand vouchers easily.
- Employ Xoxoday’s tech capabilities for seamless reward redemption, eliminating the issues of currency conversion.
Outcome: Freshworks successfully distributed 500+ reward vouchers across various locations. Based on the success, they plan to further collaborate with Xoxoday for future projects, such as setting up virtual lunches and incentivizing their internal teams for event registrations.
Explore the power of digital rewards with Xoxoday Plum. Make rewarding digital and seamless now. Want to know more? Talk to our digital rewards and incentives specialist.
How to use digital rewards
Digital rewards have revolutionized how companies recognize and incentivize their employees, customers, and stakeholders. If you're considering implementing or benefiting from digital rewards, here's a step-by-step guide on how to use them:
1. Determine your objective
Before diving into the world of digital rewards, clarify why you're using them. Are they:
- Employee incentives for performance or milestones?
- Customer loyalty rewards?
- Promotional incentives for a product or service launch?
- Referral bonuses?
- Your objective will shape the type and nature of digital rewards you choose.
2. Choose a reliable digital rewards platform
Several platforms and providers specialize in offering a range of digital rewards. These platforms generally allow you to purchase, distribute, and manage rewards seamlessly. Some popular platforms include:
- Xoxoday Plum
Research and select a platform that aligns with your needs and budget.
3. Select the type of reward
Depending on the platform and your objective, you can choose from a variety of digital rewards:
- E-gift cards: Redeemable at popular retailers, restaurants, or online stores.
- Digital subscriptions: Think streaming services, magazines, or software.
- Online courses or workshops: For personal or professional development.
- Charity donations: Allows the recipient to donate to a cause of their choice.
- Exclusive content or downloads: Such as ebooks, music, or premium content.
4. Personalize the reward experience
Add a personal touch to enhance the reward experience. This can be done by:
- Crafting a personalized message or note.
- Branding the reward with your company logo or colors.
- Allowing recipients to select their preferred reward from a list of options.
5. Distribute the reward
Most digital rewards platforms allow you to distribute rewards via email or sms. Ensure you have the correct contact details of your recipients and choose a distribution method that's most convenient for them.
6. Track and analyze
Use the analytics tools provided by the platform to:
- Track reward redemption rates.
- Gather feedback on the rewards.
- Measure the impact of the rewards on employee performance, customer loyalty, or any other metric relevant to your objective.
7. Iterate and improve
Based on the feedback and analytics, adjust your rewards strategy as needed. For instance:
- If one type of reward is more popular than others, consider offering more of it.
- If a particular segment of your audience isn't redeeming their rewards, dig deeper to find out why and adjust accordingly.
8. Ensure security and compliance
Ensure that the digital rewards platform you're using adheres to data protection regulations and that the rewards comply with local tax or legal regulations.
Digital rewards are versatile, instant, and appealing to today's tech-savvy individuals. Whether you're an employer looking to incentivize staff or a marketer aiming to increase customer engagement, using digital rewards effectively can enhance satisfaction, loyalty, and performance.
Harnessing the power of rewarding with Xoxoday Plum: A comprehensive digital rewards platform
Recognizing and rewarding employees, clients, channel partners, and stakeholders is no longer just a nice gesture—it's a strategic necessity. In this digital age, where convenience and personalization are paramount, Xoxoday Plum steps in as the ultimate digital rewards and incentives platform, simplifying the process of acknowledging and appreciating those who matter most to your organization.
Xoxoday Plum is not just another rewards platform; it's a comprehensive ecosystem designed to make your recognition and incentive programs efficient, engaging, and effortlessly scalable. Here's how it empowers you to send digital rewards to your diverse audience:
1. Personalized rewards selection: With Xoxoday Plum, you can access a vast catalog of digital rewards, ranging from e-gift cards to experiences, online courses, and more. What sets it apart is the ability to personalize rewards, ensuring that each recipient gets something they truly value.
2. Seamless distribution: Xoxoday Plum simplifies the reward distribution process. Whether you're rewarding employees for a job well done, thanking clients for their loyalty, or incentivizing channel partners for outstanding performance, you can do it all from one centralized platform.
3. Flexibility and choice: Different stakeholders have different preferences. Xoxoday Plum recognizes this and allows your recipients to choose the reward that suits them best. This ensures that the recognition is not just meaningful but also cherished.
4. Instant gratification: In a world where instant gratification is the norm, Xoxoday Plum keeps up. Recipients can redeem their digital rewards instantly, adding to the excitement and satisfaction of being recognized.
5. Integration with performance metrics: Xoxoday Plum can seamlessly integrate with your performance metrics tools. This means that achievements, milestones, or exceptional performance can trigger automatic rewards, saving you time and ensuring consistency.
Xoxoday Plum is a versatile platform catering to various recognition and incentive needs:
- Boost employee morale and engagement by acknowledging their hard work and achievements.
- Strengthen client relationships by sending personalized digital rewards that show you value their business.
- Motivate channel partners to perform at their best with incentives that cater to their preferences.
- Recognize and engage stakeholders to foster a sense of belonging and loyalty.
A sustainable and eco-friendly approach
In an era of environmental consciousness, Xoxoday Plum aligns with eco-friendly recognition. Digital rewards significantly reduce the environmental impact associated with traditional physical gifts, making it a responsible choice for modern businesses.
Xoxoday Plum isn't just a platform; it's your partner in creating a culture of recognition and appreciation within your organization. It streamlines the process of sending digital rewards to employees, clients, channel partners, and stakeholders, making recognition efficient, personal, and instant.
Xoxoday Plum empowers you to stand out, show gratitude, and build lasting relationships with those who contribute to your success.
The modern workplace is continuously evolving, and so are the ways in which employers recognize and reward their employees. Digital rewards offer a solution that aligns with the needs and preferences of the modern employee, making recognition more personalized, efficient, and meaningful.
As the lines between our digital and physical worlds continue to blur, it's clear that digital rewards will play an ever-increasing role in how we celebrate and incentivize our workplace achievements.