5 tendances en matière de primes de voyage qui redessineront la carte des primes de voyage

Travel rewards offer something unique: the opportunity to create lasting memories. Unlike material goods, which may fade or become outdated, the experiences gained from travel can become a part of one's identity and cherished memories. 

In fact, this report says that 43% of customers worldwide prefer experiences to material possessions, and 78% place higher value on real-world experiences. 

Cette préférence met en évidence l'évolution vers une consommation expérientielle et l'importance croissante de proposer des expériences de voyage dans le cadre d'un programme de récompenses.

Si nous nous tournons vers l'avenir, il est clair que les programmes de récompenses pour les voyages changent de vitesse, deviennent plus innovants et plus centrés sur le client. Voyons ensemble comment ces changements sont susceptibles d'alimenter la fidélité des clients dans les années à venir.

5 Trends that will reshape travel rewards programs in 2025 

Ces tendances en matière d'attribution d'années de service modifient notre façon de concevoir la reconnaissance des employés. Il ne s'agit plus seulement d'une question d'ancienneté, mais de créer des expériences significatives et mémorables qui ont un impact sur l'individu.

1. Les primes de voyage personnalisées vont changer la donne

Imagine logging into your travel rewards program and being greeted with a message that says, "We noticed you enjoy beach vacations in the winter. Here's a special offer for a seaside resort in Bali with a bonus upgrade to a suite, just for you." 

Réfléchissez au degré de personnalisation du message ci-dessus. Comment vous sentez-vous ? Apprécié à sa juste valeur ? Compris ? Peut-être même ravi ? Ce niveau de personnalisation va au-delà des points et des miles génériques ; il s'agit de créer une expérience enrichissante qui résonne avec les préférences, le comportement et les habitudes de voyage de vos clients.

The benefits of such personalization are two-fold

• For customers, it means receiving offers and rewards that genuinely match their interests and desires while making their travel more enjoyable and fulfilling. 
• Pour les programmes de récompenses de voyage, cela se traduit par des taux d'engagement plus élevés, une plus grande satisfaction des clients et, en fin de compte, une plus grande fidélité.

How to implement the right rewards platform for personalization?

Implementing the right rewards platform for personalization is crucial for businesses looking to enhance customer engagement and loyalty without the hefty investment in development resources. A platform that offers aesthetic personalization, reward email customization, and the ability to white-label can significantly streamline this process. 

Voici un guide étape par étape qui vous permettra de sélectionner une plateforme répondant à ces critères essentiels.

Étape 1. Évaluer les caractéristiques de personnalisation esthétique

• Identify platforms with customizable interfaces: Look for rewards platforms that allow you to customize the user interface (UI) extensively. This includes the ability to change colors, layouts, and elements to match your brand's aesthetic.
• Assess template variety: Ensure the platform offers a diverse range of templates for rewards pages and user dashboards. A good selection of templates can help you quickly create an appealing and unique look that resonates with your audience. 

Étape 2. Assurer une solide personnalisation des courriels de récompense

• Dynamic content capabilities: Choose a platform that supports dynamic content in emails, allowing you to include personalized rewards, recommendations, and greetings based on the recipient's previous interactions and preferences.
• Customizable email templates: The rewards platform should be able to offer customizable email templates that you can modify to align with your brand’s voice and visual identity. This customization extends to text, images, and layout. 

Étape 3 : opter pour une solution en marque blanche

• Brand integration: Select a platform that offers white-label capabilities, meaning you can brand the rewards program as your own, including logos, color schemes, and domain names, without visible third-party branding.
• Seamless integration: The white-label solution should integrate seamlessly with your existing website and customer management systems, providing a consistent user experience that feels entirely part of your ecosystem. 

Étape 4 : Rechercher des options sans code ou à faible code

• User-friendly interface: Opt for a platform with a user-friendly, drag-and-drop interface that requires minimal to no coding skills. This feature allows your marketing team to create and manage the rewards program without needing developer assistance.
• Extensive support and documentation: Ensure the platform provides comprehensive support and documentation, including guides, tutorials, and customer service, to help you navigate the setup and customization processes effortlessly. 

Étape 5 : Mettre en œuvre et tester le programme pilote

• Pilot program: Before rolling out the rewards program platform-wide, implement a pilot program with a segment of your audience. This approach allows you to gather feedback and make necessary adjustments.
• Continuous optimization: Use analytics and customer feedback to continuously refine the aesthetics, email personalization, and overall experience of your rewards program. The right platform should offer detailed analytics to track engagement and effectiveness.

2. Les recommandations de récompenses basées sur l'IA vont propulser la fidélité vers de nouveaux sommets

Imaginez que vous marchez d'un bon pas dans l'aéroport, impatient d'arriver à votre porte d'embarquement. Soudain, votre smartwatch vibre d'une notification. Il ne s'agit pas d'un message ou d'un courriel, mais d'une offre de récompense instantanée :

"Vous êtes à quelques pas de notre salon exclusif. Pourquoi ne pas vous y arrêter pour vous détendre avant votre vol ? Voici une carte d'accès gratuite, rien que pour vous". 

Les recommandations de récompenses basées sur l'IA sont conçues pour rendre votre expérience de voyage plus agréable et moins stressante.

Ce que les plateformes de récompenses basées sur l'IA peuvent faire pour vous

AI-based rewards platforms leverage artificial intelligence to enhance loyalty programs, offering a personalized and dynamic experience for your customers. These platforms use AI algorithms and machine learning to analyze vast amounts of data on customer behavior, preferences, and interactions. 

Here’s what AI-based rewards platforms will do:

• Provide personalized reward offerings: They tailor rewards and recommendations to individual customers based on their past behavior, preferences, and purchase history. This personalization ensures that customers receive offers and rewards that are most relevant and appealing to them, increasing engagement and loyalty.
• Predict customer behavior: AI algorithms can predict future customer behavior by analyzing past interactions. This predictive capability allows businesses to anticipate customer needs and preferences, offering rewards and promotions before the customer even asks for them.
• Automate rewards processes: These platforms automate the rewards process, from the accumulation of points or rewards based on customer actions to the redemption process. Automation increases efficiency and reduces the likelihood of errors, improving the overall customer experience.
• Enhance customer segmentation: AI-based platforms can segment customers more accurately and dynamically than traditional methods. They use real-time data analysis to group customers based on behavior, spending patterns, and engagement levels, allowing for more targeted and effective reward strategies.
• Optimize reward strategies: Through continuous learning and analysis, AI platforms can identify the most effective rewards and promotions for different customer segments. This optimization ensures that businesses are not only retaining customers but also maximizing the return on investment in their loyalty programs.
• Facilitate real-time interactions: AI-based platforms can interact with customers in real-time, providing instant rewards, feedback, and support. This immediacy enhances the customer experience, making the loyalty program feel more responsive and attentive to individual needs.

3. Les récompenses expérientielles vont remodeler les programmes de fidélisation des voyageurs

How would you feel about redeeming points for a private cooking class with a renowned chef in Italy, instead of a standard hotel stay? The shift towards experiential rewards is not just a trend but a reflection of the evolving traveler's quest for deeper, more meaningful connections with the world. 

Ces expériences offrent une nouvelle dimension de la fidélité, où chaque point échangé est un pas vers une nouvelle histoire inoubliable.

What factors to consider when choosing a rewards platform with experiential offerings?

Lors de la sélection d'une plateforme de récompenses spécialisée dans les offres expérientielles, il est essentiel de prendre en compte plusieurs facteurs. Ces facteurs garantissent que la plateforme s'aligne non seulement sur les valeurs de votre marque, mais qu'elle résonne également avec les désirs de votre public de vivre des expériences uniques et mémorables. 

Here's what to keep in mind:

• Diversity of categories in experiences: Look for a platform that offers a wide range of experiential rewards. This should include fine dining, entertainment, adventure activities, cultural tours, spa and wellness retreats, and more. The diversity ensures that there's something appealing for every type of traveler. 
• Curated offerings: Evaluate the quality and authenticity of the experiences. The best platforms collaborate with local experts and businesses to curate unique and genuine experiences that are difficult to find elsewhere. 
• Capacités de personnalisation: Considérez l'utilisation par la plateforme de l'IA et de l'apprentissage automatique pour personnaliser les recommandations d'expérience en fonction des préférences de l'utilisateur, de son comportement passé et d'autres points de données. La personnalisation améliore l'engagement de l'utilisateur en rendant les suggestions plus pertinentes. 
• Ease of integration: The platform should easily integrate with your existing systems, ensuring a smooth transition for your team and a seamless experience for your customers. Check for compatibility with your CRM, loyalty program, and other relevant systems. 
• User experience: The platform should offer an intuitive and user-friendly interface for both the business and the end-user. This includes easy navigation, simple redemption processes, and accessible customer support. 
• Scalability: Ensure the platform can scale with your business, accommodating an increasing number of users and a growing catalog of experiences without compromising performance.

Créez des histoires, pas des transactions ! Transformez les moments en souvenirs grâce à des récompenses expérientielles instantanées.

Explorez des catégories uniques adaptées à divers intérêts, des aventures riches en adrénaline aux retraites de bien-être en toute sérénité. Commencez immédiatement à vivre des expériences enrichissantes.

Explorer la place de marché

4. La flexibilité dans le choix des récompenses sera fortement préférée.  

Imagine a world where your airline miles do more than just book flights. Picture a system where you can transfer those miles to a hotel loyalty program, redeem them for a gourmet dining experience, or even convert them into tickets for a coveted concert. This level of flexibility transforms points from a mere currency into a passport to a world of possibilities.

Pour les entreprises qui souhaitent adopter cette approche flexible dans leur programme de récompenses, voici un guide étape par étape pour mettre en œuvre une plateforme qui offre un large éventail de choix à vos utilisateurs.

• Step 1. Assess your audience's preferences: Conduct surveys and gather data to understand the diverse interests and preferences of your audience. This will guide you in selecting the right mix of rewards.
• Step 2. Choose a versatile platform: Opt for a rewards platform that supports broad integrations with various partners, allowing for a wide range of reward options, from travel and dining to retail and entertainment.
• Step 3. Integrate flexible points system: Implement a system that allows easy transfer of points between different programs and categories, ensuring users can use their points exactly how they wish. 
• Step 4. Enable non-travel redemption options too: Broaden your rewards catalog to include non-travel options such as merchandise, event tickets, and digital products, catering to all types of travelers. 
• Step 5. Simplify the redemption process: Ensure the redemption process is simple and user-friendly, with clear instructions and minimal steps to convert points into rewards. 
• Step 6. Promote your flexible travel rewards program: Use targeted marketing strategies to highlight the flexibility and variety of your rewards program, showcasing real-life examples of how points can be used.

5. Des récompenses adaptées aux nomades numériques pour la main-d'œuvre mobile

Imagine the possibilities of a travel rewards program that not only recognizes your wanderlust but also supports your mobile lifestyle. Co-working space access, discounts on long-stay accommodations, invitations to networking events across the globe – these are not just perks but essential tools for any digital nomad.

L'objectif est de créer des récompenses qui non seulement fidélisent mais aussi enrichissent considérablement l'expérience de voyage et de travail de manière innovante et durable.

Voici comment faire en sorte que votre plateforme réponde aux exigences de ce groupe démographique unique, en mettant l'accent sur la diversité des offres et la distribution instantanée et sans tracas des récompenses.

• Step 1. Understand the nomad lifestyle: Conduct research to deeply understand the needs, preferences, and challenges faced by digital nomads. 
• Step 2. Curate diverse and relevant rewards: Select rewards that directly support the nomadic lifestyle, such as co-working space memberships, long-term accommodation deals, and networking opportunities. 
• Step 3. Ensure global accessibility: Partner with global providers to ensure rewards are accessible worldwide, without geographical limitations. 
• Step 4. Offer instant, flexible redemption: Implement a technology-driven redemption process that allows nomads to access and redeem rewards instantly, regardless of currency or location. 
• Step 5. Personalize the rewards experience: Use data analytics to offer personalized rewards that align with individual preferences and travel patterns of digital nomads.
• Step 6. Promote and educate: Market the program effectively to reach digital nomads where they are, using social media, blogs, and digital nomad communities.

Conclusion

Si l'on se tourne vers l'avenir, la tendance aux récompenses expérientielles, en particulier les voyages, est appelée à se développer. Offrir des voyages en guise de récompenses, ce n'est pas seulement offrir des voyages ; c'est aussi offrir des expériences qui enrichissent la vie, forgent des liens et inspirent la loyauté.

The market is competitive but travel rewards emerge as a clear differentiator, turning customers into brand ambassadors who share their stories and experiences. Businesses that recognize and act on this trend will not only enhance their customer experience but also build a loyal customer base that views their relationship with the brand as a journey filled with memorable experiences.

With Plum’s seamless rewards platform, businesses can unlock a world of travel incentives, offering everything from flight and hotel vouchers to curated experiences that drive engagement and retention.

Transform your rewards strategy with Plum and create experiences that leave a lasting impact!