El viaje de Giftxoxo a Xoxoday - Entrevista con GoodFirms

As a Co-Founder and COO, Manoj Agarwal Is Passionate About Lending Xoxoday Empuls a Sustainable, Sleek, and Modern Future: GoodFirms.

Incepted in 2012 and based in Bangalore, Karnataka, Xoxoday was ranked #20 in the Deloitte most agile growing technology companies in 2020. 1000's of businesses of all sizes, from start-ups to large enterprises, leverage Xoxoday's "Rewards and Incentives" technology and APIs to calculate incentives, send bonuses, manage commissions and disburse payments online.

‍Xoxoday’s product suite blends with daily apps to help businesses digitize rewards and incentives in less than 60 minutes. Mentioned below are its three products -

1. Ciruela (para incentivos a los usuarios)

2. Empuls (for employee incentives)

3. Compass (for businesses incentives)

Xoxoday professionals deeply understand the intrinsic and extrinsic motivation and engagement drivers of people, be it an employee, sales, channel ally, gig operator, or consumer. Their expert team brings uniformity and continuity to a complex, everyday problem of human motivation.

Xoxoday's mission is to put individual motivation at the center of business growth through technology. The robust awards and incentives support makes the whole process a breeze. The professional team takes all the troubles of reward and incentive budgets, estimations, program design, program, payouts, releases and participation, enabling clients to focus on their core business.

Xoxoday might have evolved in size, but the firm still functions like an action-packed startup where Manoj Agarwal's role, as a co-founder and COO of the firm, varies from talking to clients to brainstorming on product features to closing a sale. “On a high level, I’m responsible for strategic direction for the product, marketing, and business excellence,” explains Manoj Agarwal at the start of the interview with the GoodFirms team.

Explaining the story behind the commencement of Xoxoday, Manoj reveals that he, along with his three friends - Abhishek, Kushal, and Sumit, started Giftxoxo in late 2012 from a small office at a friend's company in Bangalore, India.

Y añade: "Fuimos de los primeros en el negocio de las experiencias y actividades en el espacio de Internet de consumo". Sin embargo, la empresa no escaló como esperaba, ya que parecía adelantada a su tiempo y la parte bursátil estaba demasiado inmadura.

Ergo, in early 2018, Manoj and his friends shut down Giftxoxo and leveraged some business experiences and activities to turn them into a new business. This way, Xoxoday was born, a B2B awards and incentives platform. Since then, Xoxoday has progressed very well in global markets, stretching its reward support across multiple business applications.

Al hablar del modelo de negocio de la empresa, Manoj afirma que "somos una empresa de productos tecnológicos SaaS". La empresa vende servicios de recompensa e incentivos a diferentes empresas, independientemente de su tamaño, desde empresas de nueva creación hasta grandes empresas. La organización cuenta con equipos internos de ventas que también trabajan con socios de canal para todas las integraciones.

Coming to the employee engagement software, Xoxoday provides an all-in-one solution for employee engagement, with data-driven and actionable answers to promote people culture and employee engagement. Manoj Agarwal proudly mentions that around 5,00,000+ employees across 800 companies trust Empuls’ software rendered by Xoxoday.

Empuls software listens, understands and acts on employee feedback. It helps business owners build a people-first culture and elevate the employee experience.

More than 800 organizations trust Empuls to stimulate employee commitment and motivation. It is simple and powerful as it is built on the Deming cycle for continuous development.

The following features enable Empuls to stand uniquely amongst its competitors:

• Calcula la puntuación neta del promotor de los empleados (eNPS), a través de la cual los empresarios pueden realizar encuestas de pulso y trazar planes de feedback de los empleados para medir su compromiso.
• Con la ayuda de eNPS, los empresarios pueden impulsar iniciativas de compromiso de los empleados mediante una comunicación productiva en equipo, un toque inteligente y referencias para mejorar la puntuación.
• Los fabricantes pueden comprobar métricas como la retención de empleados, el eNPS y la rotación de empleados mediante una cadencia legítima para comprender los beneficios de las iniciativas de compromiso de los empleados.
• Empuls constantly measures eNPS through continuous feedback and surveys in real-time and fine-tunes clients' action plans.
• La información continua en tiempo real ayuda a las empresas a descubrir problemas antes de que se conviertan en problemas como el abandono o el bajo rendimiento.
• With the help of Empuls, business leaders can turn insights into actions and measure how different initiatives support improving the engagement metrics and course-correct in real-time.
• Empuls also helps manufacturers to generate opportunities for reflection and feedback at every employee milestone from onboarding to exit.
• Using demographic data and heatmaps fetched by Empuls, businesses can highlight disparities between groups to align their Diversity and Inclusion initiatives.
• It comes in web and mobile native apps that enable clients' employees to stay connected anywhere, anytime with fully-featured Android and iOS mobile apps and desktop applications.
• Moreover, Empuls is SoC2, ISO, and GDPR compliant and adheres to high-security standards.

Thus, the features mentioned above and a characteristic of building a winning workplace culture endows Xoxoday's Empuls to earn a secure position amongst the best employee engagement software listed at GoodFirms.

Manoj Agarwal is delighted to mention that their approach to the market has been very different, enabling Empuls to differentiate amongst its competitors. While most professionals focus on presenting at the end of the value chain of behaviour change, Xoxoday provides value at every step, from limiting behaviour triggers to enabling action to make results occur.

The entire platform is developed on a modern tech stack with quality UI/UX to provide scale across the world. The integrated approach adopted by Xoxoday towards its products allows users to utilize all product features in their existing applications like Slack, MS Teams, Salesforce, Hubspot, SAP, etc., without switching between applications.

El inventario de recompensas de extremo a extremo pone de relieve una amplia oferta del catálogo de recompensas que ayuda a los clientes a utilizar un producto multigeográfico en lugar de trabajar con múltiples soluciones en varios países.

Talking about the pricing, Manoj mentions that the business model has low churn with high lifetime value. On average, a consumer continues to use Xoxoday’s products for over 3-4 years, and thus the firm has a very high customer retention rate.

Concluding the interview, Manoj divulges that Xoxoday follows a pay-as-you-go SaaS payment model. According to peculiarities and benefits, there are several packages, and customers can pick whichever package is relevant to them.

Una vez leído el extracto de la entrevista de Manoj Agarwal mencionado anteriormente, también se puede consultar la entrevista detallada publicada en GoodFirms.

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