El poder de las tarjetas regalo físicas: Por qué siguen siendo importantes
Physical gift cards remain a retail powerhouse. While digital options offer undeniable convenience, there's something about the tangibility of a card that keeps them popular. Let's dive into the data and see why physical gift cards the perfect pick for your next gifting occasion might be.
85% of consumers enjoy the act of giving a physical gift, with over half wanting the recipient to experience the joy of unwrapping it. There's a sentimental value to holding a card that a digital message can't quite replicate.
Las tarjetas regalo físicas pueden cargarse y recargarse con fondos, funcionando como equivalentes de efectivo para compras en tiendas y en línea. Ofrecen flexibilidad y poder adquisitivo.
- A Fiserv survey found that 63% prefer digital options for immediate delivery.
- Over half find them easier to send and purchase compared to physical cards.
Entonces, ¿la tarjeta física es una reliquia del pasado? No del todo. Aunque las opciones digitales ofrecen una facilidad innegable, las tarjetas físicas siguen teniendo peso. Se perciben como más personales. Los destinatarios ven los regalos físicos como algo considerado y relevante, en comparación con la impersonalidad percibida del dinero en efectivo o las alternativas digitales.
The market for physical gift cards is thriving! 69% of consumers purchased the same amount or more in gift cards in 2023 compared to 2022, with a significant rise in high-value purchases. Plus, a whopping 79% of people end up spending more than the card's value at the store, making them a potential win-win for both the giver and receiver.
What are physical gift cards?
Physical gift cards are prepaid, tangible cards that can be used to purchase goods or services at specific retailers or across multiple brands. They come with a set value and often feature a barcode or magnetic stripe for in-store or online redemption.
Unlike digital gift cards, they are ideal for personal or corporate gifting, allowing recipients to enjoy a seamless shopping experience. Businesses can use platforms like Plum to distribute physical and digital gift cards effortlessly, enhancing customer engagement and employee rewards.
Whether it’s for employees, clients, or channel partners, Plum ensures a seamless, secure, and personalized gifting experience.
Ventajas de las tarjetas regalo físicas
Las ventajas de las tarjetas regalo físicas son las siguientes:
- Tangible recognition: Physical gift cards provide a tangible form of recognition that employees can hold and appreciate. This can enhance the feeling of being valued by the organization.
- Personal touch: Giving a physical gift card shows a personal touch, indicating that the employer has considered the preferences and interests of the employee.
- Memorable experience: Unlike digital rewards, physical gift cards often come with attractive packaging or personalized messages, creating a memorable experience for the employee.
- Boost morale: Receiving a physical gift card can boost morale and motivation, encouraging employees to continue their hard work and feel appreciated.
Diferentes aplicaciones para las tarjetas regalo físicas
Physical gift cards have different application based on different business persona. We will find those out.
1. Socios de canal
Las tarjetas regalo físicas pueden servir como poderosos motivadores para sus socios de ventas y distribución. Al ofrecer tarjetas regalo como incentivos, puede impulsar un mejor rendimiento y aumentar las ventas. Estas recompensas tangibles no solo proporcionan una gratificación inmediata, sino que también fomentan la sensación de logro entre los socios.
Incentive Research Foundation’s study showed that 63% of businesses with channel incentive programs used gift cards as an incentive. The important thing to remember is to choose gift card brands that will be appealing to your participants.
2. Marketing basado en cuentas (ABM)
Physical gift cards allow you to personalize your marketing efforts in Account-Based Marketing (ABM). By sending tailored gift cards to high-value accounts, you can create a personalized experience that resonates with each recipient, making your marketing campaigns more effective.
Gift cards can be customized to match the preferences and interests of your target accounts. This level of personalization not only grabs their attention but also demonstrates that you understand their needs and are willing to go the extra mile to engage them.
3. Clientes
Sending physical gift cards to your clients as a token of appreciation for their continued business is a simple yet effective way to retain clients. Acknowledging their loyalty with a thoughtful gift reinforces their decision to stay with your brand.
Reconocer y celebrar los hitos y logros de sus clientes con tarjetas regalo es una forma estupenda de mostrarles su apoyo. Ya se trate del lanzamiento de un nuevo producto o de un aniversario empresarial significativo, reconocer estos momentos con una tarjeta regalo ayuda a construir una relación más profunda y significativa.
4.Empleados
Physical gift cards are a great way to recognize and reward employees for their performance and achievements. Whether it's for meeting sales targets, completing a project, or demonstrating exceptional teamwork, gift cards provide tangible recognition that motivates employees.
5. 5. Fidelización de clientes
Integrating gift cards into your loyalty rewards programs can enhance their effectiveness. Offering gift cards as rewards for accumulated points or referrals encourages repeat business and fosters brand loyalty. To make your gift cards more accessible and user-friendly, consider using a QR code generator to create scannable codes that link directly to the gift card balance or redemption pages.
Las tarjetas regalo pueden utilizarse para fomentar la repetición de negocios y reforzar la fidelidad a la marca. Al recompensar a los clientes con tarjetas regalo por su patrocinio continuado, se crea un bucle de retroalimentación positiva que hace que vuelvan.
- 36% of customers prefer gift card and debit card programs as loyalty rewards.
- Consumers are 56% more likely to join customer loyalty programs that offer tiered rewards and exclusive treatment.
- Companies with strong loyalty marketing programs that include gift card rewards grow revenues 2.5 times faster than their competitors and generate 100-400% higher returns to shareholders.
Cómo fidelizan las tarjetas regalo físicas
Physical gift cards can be a highly effective tool for building customer loyalty when used strategically. Here are some keyways they drive loyalty, backed by statistics from reliable sources:
1. Recompensas personalizadas
Offering personalized gift card rewards based on customer preferences and behaviors shows you value them as individuals. 80% of consumers are more likely to do business with a company that offers personalized experiences.
2. Programas de fidelización por niveles
Crear programas de fidelización escalonados con tarjetas regalo como recompensa incentiva a los clientes a repetir sus compras para desbloquear tarjetas más valiosas. Los consumidores son un 56% más propensos a unirse a programas de fidelización con recompensas escalonadas.
3. Incentivos de referencia
Using gift cards as referral incentives encourages existing loyal customers to spread the word. Approximately 50% of customers will refer friends if there's a gift card incentive.
4. 4. Ocasiones especiales
Hacer coincidir las recompensas de las tarjetas regalo con ocasiones especiales, como cumpleaños o vacaciones, demuestra que se valora al cliente más allá de las transacciones. El 77% de los consumidores afirma que los programas de fidelización les hacen más propensos a quedarse con una marca.
5. Descuentos y bonificaciones
Offering discounts or bonus cards when customers purchase gift cards in bulk can drive immediate sales and show appreciation for their loyalty. 79% of customers would be more likely to join a loyalty program if they could earn points for leaving a review.
6. Flexibilidad y comodidad
Las tarjetas regalo físicas ofrecen una recompensa tangible y flexible que los clientes pueden utilizar cómo y cuándo quieran. Al 85% de los consumidores les gusta la idea de una tarjeta física real que puedan sujetar, envolver y guardar.
Por qué elegir Plum para regalar tarjetas regalo físicas
Plum is an excellent platform for leveraging physical gift cards to drive customer loyalty, employee engagement, and client appreciation. By offering a vast catalog of over 300 top brands, Plum enables you to provide recipients with a wide range of desirable gift card options.
This flexibility ensures you can cater to diverse preferences and create a more personalized experience. The platform's streamlined management features make it easy to efficiently distribute physical gift cards in bulk, track delivery status, and monitor redemption.
El alcance global de Plum le permite enviar regalos localizados sin problemas de conversión de divisas, por lo que es ideal para programas internacionales. Con sólidas medidas de seguridad como el SSO y la autenticación de dos factores, puede confiar en que Plum gestionará los datos confidenciales con total confidencialidad.
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