Best Gift Cards That Wow: Top Picks for Employees, Customers, and Partners

Karishma Bhatnagar -

Gift cards have become one of the most popular and versatile gift options available today. Whether for birthdays, holidays, or special occasions, gift cards offer a convenient and thoughtful way to show appreciation and recognition.

Gift cards have the capability to engage employees, motivate sales teams, gain customer loyalty, and orchestrate channel partner behavior.

What we just made is not an empty claim. Research reports support it quite well.

  • 69% of employees would like to receive a gift card as a reward from an employer.
  • 68% of consumers prefer gift cards as incentives over coupons and other rewards.
  • Companies using non-commission sales incentives, such as gift cards, increased revenue by 32%.

Gift cards have become a cornerstone of modern gifting, providing a versatile and convenient option for both givers and recipients. The market for online gift cards has seen remarkable growth over the past decade. 

In fact, a survey conducted by First Data revealed that 93% of U.S. consumers have either given or received a gift card, with 72% expressing a preference for digital gift cards over their physical counterparts.

This shift towards digital solutions highlights the convenience and immediate gratification that online gift cards offer. Furthermore, businesses are increasingly leveraging gift cards as promotional tools, loyalty rewards, and incentives, contributing to their widespread popularity.

In this blog, we will explore the best gift cards available for every occasion, whether you're looking to celebrate a birthday, express gratitude, or simply share a thoughtful gesture.

From versatile options that cater to a variety of tastes to specialized cards for niche interests, we'll guide you through the top choices that are sure to delight anyone on your gift list.

Why do gift cards make the perfect present?

Is this even a question we should ask? Well, with everything going digital, gifting is not behind. Digital gift cards are revolutionizing the gifting industry because of their versatile features:

1. Flexibility and Convenience

Gift cards offer unmatched flexibility and convenience, making them an excellent choice for any occasion. They allow recipients to choose exactly what they want, eliminating the guesswork and potential disappointment that can come with more traditional gifts. This is particularly useful in professional settings where individual preferences may vary widely.

2. Wide Range of Choices

The variety of gift cards available today is staggering. From retail and dining to entertainment and online shopping, there is a gift card for every interest and preference. This wide range of choices ensures that you can find the perfect card to match the tastes and needs of your employees, customers, or channel partners.

3. Personalization

Despite their broad appeal, gift cards can still be personalized to add a special touch. Many providers offer options to include custom messages, branding, or occasion-specific designs, making the gift card feel more personal and thoughtful.

Top gift card categories

Here are top gift card categories:

1. Retail gift cards

Retail gift cards are a popular choice due to the extensive range of stores they can be used at. These cards are perfect for employees who enjoy shopping for clothes, electronics, home goods, and more. Popular options include Amazon, Walmart, and Target gift cards, which offer a broad selection of products and are sure to please a wide audience.

2. Restaurant gift cards

For those who love dining out, restaurant gift cards are an excellent option. Whether it's for a quick bite or a fine dining experience, these cards provide an opportunity to enjoy a meal at a favorite restaurant. Top choices include gift cards for popular chains like Starbucks, Olive Garden, and local favorites, which can be a delightful treat for employees, customers, and channel partners alike.

3. Entertainment gift cards

Entertainment gift cards cater to those who enjoy movies, concerts, and other leisure activities. Cards for services like Netflix, Spotify, and AMC Theatres are great for providing a break from the routine and offering enjoyable experiences. These can be particularly appreciated as rewards or incentives, adding a fun element to professional relationships.

4. Online shopping gift cards

With the rise of e-commerce, online shopping gift cards have become increasingly popular. These cards offer the convenience of shopping from home and a vast array of choices. Gift cards for platforms like Amazon, eBay, and Etsy are ideal for those who prefer online shopping and can be used to purchase almost anything they desire.

5. Travel gift cards

Travel gift cards are perfect for those who love to explore new places. They can be used for flights, hotel stays, or vacation packages. Companies like Airbnb, Southwest Airlines, and Expedia offer gift cards that can provide memorable experiences and adventures.

6. Spa and wellness gift cards

For a touch of relaxation and self-care, spa and wellness gift cards are an excellent choice. These cards can be used for massages, spa treatments, or wellness retreats. Options like SpaFinder, Massage Envy, and local spa services are great for offering a rejuvenating experience.

7. Fitness and sports gift cards

Fitness enthusiasts will appreciate gift cards related to sports and fitness. These can be used for gym memberships, sports equipment, or fitness classes. Popular choices include gift cards for places like Nike, REI, and local fitness centres.

8. Subscription service gift cards

Subscription service gift cards provide ongoing enjoyment, whether it’s for streaming services, meal kits, or book clubs. Cards for services like Netflix, Blue Apron, and Audible offer a gift that keeps on giving, making them a thoughtful and long-lasting present.

9. Home improvement gift cards

For those who love DIY projects or home improvement, gift cards for home improvement stores are perfect. They can be used for purchasing tools, materials, or home décor. Options like Home Depot, Lowe’s, and Wayfair gift cards are ideal for inspiring creativity and home upgrades.

Best gift cards for employees

Gift cards are an excellent way to recognize and reward employees for their hard work and achievements. They can be given for meeting targets, exceptional performance, or simply as a token of appreciation.

Gift cards for popular stores like Amazon or Apple, as well as for experiences such as dining or entertainment, can show employees that their efforts are valued.

Top gift card choices for employees include:

  • Amazon: Versatile and widely appreciated, Amazon gift cards can be used to purchase a vast array of items, making them suitable for anyone on your team.
  • Starbucks: Perfect for coffee lovers, Starbucks gift cards provide a daily treat and can be a great way to say thanks for their hard work.
  • Visa or Mastercard: These cards offer maximum flexibility as they can be used almost anywhere, allowing employees to choose exactly what they want.
  • Best Buy: Ideal for tech enthusiasts, Best Buy gift cards can be used for electronics, gadgets, and other tech-related items.
  • Uber or Lyft: Useful for daily commutes or travel needs, these gift cards can help ease transportation costs for your employees.
  • Apple: For those who love Apple products, an Apple gift card can be used for anything from the latest iPhone to apps and music on iTunes.
  • Sephora: Perfect for employees who enjoy beauty and skincare products, Sephora gift cards allow them to choose their favorite items.
  • Whole Foods: Ideal for health-conscious employees, Whole Foods gift cards can be used for groceries and healthy eating options.
  • Netflix: For entertainment at home, a Netflix gift card provides access to a vast library of movies, TV shows, and documentaries.
  • Home Depot: Great for DIY enthusiasts and those who love home improvement projects, Home Depot gift cards can be used for tools, materials, and home décor.

Customizing for your team

Tailoring gift cards to your team’s preferences can enhance their impact. Consider surveying to understand what types of gift cards your employees would appreciate most. Personalized messages or branded gift cards can also add a special touch, making the gesture feel more thoughtful and intentional.