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Founded in 1992 and headquartered in London, Kantar has approximately 30,000 employees across over 90 countries and has emerged as one of the biggest market research firms globally.
The company was looking for a survey rewards platform that could automate reward procurement and distribution for its panelists – a task that was manual, time-consuming, and caused significant operational and logistic challenges for the company.
Another problem they faced was that they lacked analytics on how their respondents redeemed their rewards.
The Solution: Branded reward marketplace for Kantar to send e-gifts on survey completion
Xoxoday provided a Storefront for Kantar to integrate their reward catalog and send e-gift cards and vouchers upon study completion. Kantar also utilized Xoxoday's robust APIs to distribute rewards en masse.
With the implementation of the reward marketplace which took just 72 hours – survey respondents could browse, select, and purchase gift vouchers from Xoxoday’s vast reward catalog containing 10 million+ rewards in 55+ countries.
Reward admins could also access detailed reporting and analytics on reward redemption patterns - available on a single intuitive dashboard.
Here are some highlights of the solution that Xoxoday implemented at Kantar
- Global reward catalog: Xoxoday’s catalog features over 10 million+ reward options across e-gift cards, merchandise, exclusive lounge access, tailored experiences, and more. The diverse selection ensured Kantar’s study participants found the right reward.
- Anonymous rewards: With Xoxoday, Kantar was able to ensure their rewards were distributed with ease while keeping the respondent’s data confidential.
- Pay for what you use: This feature ensured panel admins only paid for rewards that ended up getting redeemed by the recipients.
- 100% automation from sourcing to distribution: Xoxoday enabled researchers and business teams to focus on core tasks by outsourcing procurement and distribution to Xoxoday.
- 100% SOC & GDPR compliant: With Xoxoday, Kantar was able to comply with data privacy laws across the globe.
- Reporting and analytics: With a unified dashboard, reward admins could analyze reward redemption patterns and make better decisions on reward selection for future campaigns.
"The overall online respondent experience has been excellent. Thanks to Xoxoday, we can now automate the reward procurement and distribution, this saving high costs and time. We are planning to expand our business with Xoxoday”
Ayansen Gupta, Commercial Manager, Kantar
Impact in numbers
- $3.32 million in survey rewards distributed in 1 quarter
- Implemented in just 72 hours
- 100% customer support ticket resolution.
Takeaways for market research companies
For market research firms, switching to a rewards and incentives partner is a step up and could help alleviate and solve many of their current challenges, including, but not limited to:
1. Saving employee bandwidth and resources
By automating 100% of their reward procurement and distribution with a solution like Xoxoday, employees could focus on core tasks rather than devoting resources and time to finding relevant rewards for panelists.
2. Conserve costs
For panel admins, a rewards and incentives player like Xoxoday could save them significant costs by only paying for rewards that end up getting redeemed by end-users.
3. Boosting survey respondent rates
Rewards could play a key role in boosting survey respondent rates and persuading non-respondents to participate.
4. Sending anonymous rewards
With Xoxoday’s API, admins can distribute rewards en masse with ease while keeping the respondent’s data confidential.
5. Ensure seamless reward admin experience
Rewards and Incentive players like Xoxoday seamlessly integrate with your existing survey tools like Qualtrics, SurveyMonkey, and others ensuring a hassle-free experience for reward admins.
If you would like to explore Xoxoday Rewards for your market research surveys, schedule a consultation with a rewards expert today!
