5 Strategien zur Verbesserung der Öffnungsrate von Newsletter-E-Mails mit Belohnungen und kreativen Betreffzeilen

In the ever-evolving digital communication landscape, newsletters remain a powerful tool for connecting with your audience. However, with inboxes flooded with messages competing for attention, finding ways to stand out is crucial. 

One effective strategy is leveraging the psychology of rewards to boost your newsletter open rates. In this blog post, we'll explore how incorporating rewards into your email marketing strategy can significantly impact engagement and ultimately contribute to the success of your campaigns.

The transformative impact of rewards 

The prospect of reward strongly influences human behavior. Whether it's a sense of accomplishment, a tangible prize, or exclusive access to valuable content, the promise of something positive triggers a response in the brain. This principle is at the core of why rewards work so effectively in email marketing.

• Curiosity and anticipation: When subscribers know there's something valuable waiting for them in your newsletter, curiosity is piqued, and anticipation builds. It's the same feeling when unwrapping a gift – the excitement of discovering something new and beneficial.
• Establishing value: Offering rewards communicates the value of your content. It tells your subscribers that their time is valued and there's something in it for them. This perception of value strengthens the relationship between you and your audience, fostering trust and loyalty.

5 strategies for incorporating rewards in newsletter emails

Here are five effective strategies for incorporating rewards:

1. Exclusive content

Provide your subscribers with exclusive access to premium content. This could include industry insights, expert interviews, or sneak peeks into upcoming products or services. Make them feel like insiders, and they'll be more likely to open your newsletters consistently.

2. Discounts and promotions

Everyone loves a good deal. Offering exclusive discounts or promotions to your newsletter subscribers encourages them to open your emails and drives sales and conversions. Highlight the exclusivity of these offers to make subscribers feel special.

3. Contests and giveaways

Running contests or giveaways within your newsletters adds an element of excitement. Whether it's a chance to win a prize or be featured in your following newsletter, this interactive approach engages your audience and motivates them to open up and participate.

4. Milestones and recognition

Acknowledge your subscribers' loyalty by celebrating milestones. This could be the anniversary of their subscription or reaching a certain engagement level. Recognition fosters a sense of belonging and appreciation, encouraging continued interaction.

5. Tracking and analyzing results

Tracking and analyzing the data is essential to truly understand the impact of rewards on your newsletter open rates. Use analytics tools to monitor how different types of rewards influence subscriber behavior. Pay attention to open, click-through, and conversion rates to fine-tune your approach and optimize future campaigns.

Not that we've learned how rewards help to increase the efficiency of emails; now, let us explore some of the compelling subject lines for the newsletter.

Subject lines are the first thing that attracts audiences’ attention. With this, the audience is interested in reading the newsletter's contents. To make your subject lines attractive, you should ensure they are short, meaningful, and relevant. Here are 50 such compelling subject lines you could use.

50 überzeugende Betreffzeilen für Newsletter

Hier sind einige Beispiele für effektive Betreffzeilen für Newsletter, die das Interesse des Lesers wecken:

1. Gerade angekommen: Die besten Lösungen zur Vergrößerung Ihres Speichers.
2. Wir präsentieren die besten Tipps gegen den Montagsblues.
3. Wichtiges Update: Sie haben noch Zeit, Ihr Abonnement zu verlängern!
4. Entdecken Sie, was es bei (Marke) Neues gibt.
5. Lesen Sie unseren neuen Beitrag über (Thema).
6. Hier sind die letzten 3 Tage, um unser Produkt mit einem Rabatt zu erwerben.
7. Melden Sie sich an, um über die neuesten Technologietrends auf dem Laufenden zu bleiben.
8. Der lang erwartete Verkauf ist jetzt LIVE!
9. Der Leitfaden für Einsteiger zur Verwendung von (Produkt) ist jetzt einsatzbereit.
10. Diese Ausgabe bietet Ihnen die neuesten Strategien zur Produktivitätssteigerung.
11. Verpassen Sie nicht den Knüller: Melden Sie sich noch heute für unseren Newsletter an!
12. Gewinnen Sie mehr organische Leads mit unserem exklusiven Leitfaden.
13. Beschleunigen Sie Ihre Rendite mit unserem B2B-Leitfaden.
14. Dringende Information: Informieren Sie sich, bevor es Ihre Konkurrenten tun!
15. Ein kleiner Einblick in unsere Demo-Veranstaltung von letzter Woche.
16. Wenn Sie auf der Suche nach Zeitmanagement-Tools sind, ist dieser Leitfaden genau das Richtige für Sie.
17. Verpassen Sie nicht Ihre letzte Chance, 25% zu sparen.
18. Achtung! Erstaunliche, umsetzbare Erkenntnisse, die Ihr Potenzial freisetzen, sind hier.
19. Beeilen Sie sich! Nur noch wenige Tage, um unser Angebot für kostenlosen Versand zu nutzen.
20. Wir stellen Ihnen unsere brandneuen Projektmanagement-Tools vor.
21. Hier sind 10 Gründe, warum Sie sich mit uns in Verbindung setzen sollten.
22. Kostenloses Geschenk im Inneren: Ein kostenloser 2-Minuten-Leitfaden, wie Sie Ihr Wachstum skalieren können.
23. Wichtige Updates, die Sie nicht verpassen sollten!
24. Haben Sie Ihr kostenloses Geschenk mit Jahresabonnement in Anspruch genommen?
25. Anmeldebestätigung: Ihre spannende Reise mit (Marke) beginnt jetzt!
26. Lead-Generierung vereinfacht: ausgezeichnete Tipps im Inneren.
27. Tun Sie es selbst: Tipps, um im Winter gesund zu bleiben.
28. Hier sind einige der neuesten Möbel für die Arbeit von zu Hause aus.
29. Tipps, wie Sie die Bindung zu Ihren Kunden stärken können.
30. Melden Sie sich noch heute für unseren Newsletter an und sichern Sie sich Ihren VIP-Pass für unbegrenzten Content.
31. Machen Sie sich bereit, um in der Saison zu glänzen: Wir verraten Ihnen frühlingshafte Modetipps.
32. Exklusiver Leitfaden: Erfahren Sie, wie Sie Ihr Wachstum um mehr als das Fünffache steigern können.
33. Die wichtigsten Tipps, um das Potenzial Ihrer Mitarbeiter zu entdecken.
34. Machen Sie sich bereit für ein unvergessliches Erlebnis: Details im Inneren.
35. Unterstützung von Unternehmen durch unsere fachkundige Beratung.
36. Wussten Sie schon, dass wir unsere aktualisierte Website bald online stellen werden?
37. Wir helfen Ihnen, auf dem Laufenden zu bleiben: abonnieren Sie noch heute!
38. Handeln Sie jetzt! Verpassen Sie nicht die letzte Chance.
39. Melden Sie sich an, um die neuesten Ideen in Ihrem Posteingang zu erhalten.
40. Tolle Angebote im Inneren: tolle Geschenkideen für Ihre Mitarbeiter.
41. Sind Sie noch da? Wir warten mit einem Update.
42. Wir haben für jeden eine Kleinigkeit dabei.
43. Steigern Sie Ihren ROI mit unseren Expertenvorschlägen.
44. Entfesseln Sie Ihr verborgenes Potenzial mit einigen erstaunlichen Tipps.
45. Wenn Sie wissen wollen, was uns auszeichnet, klicken Sie hier, um zu lesen.
46. Kommen Sie zu uns nach (Veranstaltung).
47. Dranbleiben! Wir werden bald zurück sein.
48. Möchten Sie wissen, was es bei (Marke) Neues gibt?
49. Hallo zusammen! Wussten Sie, dass 53 % der Marketer fast die Hälfte ihres Budgets für die Lead-Generierung ausgeben?
50. Here is our latest edition with a once-in-a-lifetime offer.

How to write newsletter subject lines

Writing effective newsletter subject lines is essential to improve open rates and engagement with your content. Here's a guide on how to craft compelling subject lines:

• Understand your audience: Start by knowing who you're talking to. Tailor your subject line to resonate with your audience's interests, preferences, and pain points.
• Keep it short and sweet: Most email clients display about 50-60 characters in the subject line before cutting it off. Keep it concise to ensure your main message isn't lost.
• Convey urgency or exclusivity: Using phrases like "Limited time offer," "Exclusive deal," or "Last chance" can make subscribers feel they'll miss out if they don't act quickly.
• Personalize: Use the recipient's name or other personal information (like purchase history) to make the subject line more relevant. For example, "John, check out these new arrivals!"
• Pose a question: Asking a question can pique curiosity and make subscribers want to open the email for the answer.
• Provide a benefit or value: Clearly communicate what's in it for the subscriber. For example, "10 tips to improve your writing skills."
• Use actionable language: Use verbs that inspire action, such as "Discover," "Grab," or "Learn."
• Test and optimize: A/b testing different subject lines will give insights into what resonates most with your audience. Adjust based on the results to improve open rates.
• Avoid spammy words: Phrases like "Free money," "Earn cash," or "Win prizes" can land your email in the spam folder. Ensure your language sounds genuine and avoids typical spam triggers.
• Be genuine: Overhyping content or making false promises can erode trust. Make sure the subject line reflects the content of your newsletter.
• Use numbers: Numbers can make your subject line stand out and offer a clear idea of what to expect. For example, "5 ways to boost your productivity."
• Leverage emojis carefully: Emojis can make your subject line pop, but use them sparingly and ensure they're relevant to your message and audience.
• Preview and proofread: Always check how your subject line looks in different email clients. And, of course, ensure there are no typos or grammatical errors.

Newsletter subject lines best practices

Here are seven best practices for crafting compelling newsletter subject lines:

1. Keep it concise

Due to varying email client standards and the widespread use of mobile devices, there's limited space to display subject lines. A concise subject line ensures your entire message is visible without getting cut off. Additionally, in today's fast-paced world, people often skim through their inboxes. A brief and clear subject line can quickly convey the essence of your email, making it more likely to be opened.

Example: "New Summer Collection Just Landed!"

2. Personalize the subject

Personalization caters to the individual needs and preferences of each subscriber. When a reader sees their name or a reference to a past purchase, it creates a connection, making the email feel more relevant and tailored to them. This increases the likelihood of engagement and reduces the chance of the email being overlooked.

Example: "Anna, a special gift awaits you inside!"

3. Leverage action words

Action words or verbs create a sense of momentum. For instance, words like "Discover," "Grab," "Learn," and "Get" push the reader towards taking action. They instill a proactive feeling, suggesting there's value or information awaiting them inside the email.

Example: "Discover the Top Reads for Spring."

4. Instill urgency or fomo (fear of missing out)

Humans are naturally driven by the fear of missing out on opportunities. By creating a sense of urgency or exclusivity, you're tapping into this psychological trigger. Phrases suggesting limited availability or time can prompt subscribers to open the email immediately rather than postponing it.

Example: "Only 5 Seats Left! Register Now."

5. Pose a provocative question

Questions engage the brain automatically. When you ask a question in your subject line, you're prompting the reader to think about an answer. This curiosity often leads them to open the email, especially if the question is relevant to their interests or needs.

Example: "Looking for the perfect summer dress?"

6. Stay authentic

Trust is crucial in any relationship, including between a brand and its subscribers. Clickbait or misleading subject lines might get an email opened once, but they can erode trust. If readers feel they can't trust the content you're sending, they're more likely to unsubscribe or mark your emails as spam in the future.

7. A/B testing

Not all audiences are the same. What works for one newsletter's audience might not work for another's. By running a/b tests (sending two versions of a subject line to different audience segments), you can gather data on what resonates best with your subscribers. Over time, this continuous testing and refining process can significantly improve your open rates.

Examples of subject lines from famous brands

Here are 5 examples newsletter subject lines from famous brands.

1. Apple: "Introducing the All-New iPhone 13"

Apple's subject line is effective because it creates a sense of excitement and curiosity. People are always eager to learn about the latest products from Apple, and this subject line capitalizes on that by using words like "introducing" and "all-new." It also includes the product name, iPhone 13, which is specific and recognizable to Apple enthusiasts.

2. Amazon: "Don't Miss Out on Prime Day Deals!"

Amazon's subject line is great because it conveys a sense of urgency and exclusivity. It taps into the fear of missing out (FOMO) by using "Don't Miss Out." Additionally, it mentions "Prime Day," which is a highly anticipated event for Amazon Prime members, making it relevant and enticing to their target audience.

3. Nike: "New Arrivals: Fresh Styles for Your Workout"

Nike's subject line is effective because it focuses on the audience's interests and needs. By mentioning "New Arrivals" and "Fresh Styles," they signal that subscribers can find the latest trends in workout wear. This subject line caters to the desire for new and trendy fitness apparel.

4. Starbucks: "Get Your Free Birthday Drink - It's on Us!"

Starbucks' subject line is compelling because it offers a tangible benefit and personalization. By mentioning "Free Birthday Drink" and "It's on Us," Starbucks makes subscribers feel special and valued. Everyone loves a free treat on their birthday, making this subject line highly engaging.

5. Airbnb: "Escape to a Secluded Paradise - Exclusive Discounts Inside"

Airbnb's subject line is effective because it combines elements of escapism and exclusivity. The mention of a "Secluded Paradise" appeals to the desire for unique and picturesque travel experiences. Additionally, the promise of "Exclusive Discounts Inside" incentivizes subscribers to open the email and explore the offers.

3 of the best email newsletter examples we’ve ever seen

Here are 3 of the best email newsletter examples we’ve ever seen.

1. Canva

Canva dispatches roughly 5 emails every month, ensuring each is meticulously designed to boost engagement and maintain user interest. One such email newsletter from Canva offers an in-depth look into Facebook features for ecommerce, including Facebook Shops that enable direct shopping from the platform.

Canva recognizes that a significant portion of its user base comprises small ecommerce businesses. These businesses craft their own promotional materials and seek straightforward templates for product advertisements, newsfeed entries, and other business-related content.

2. Creative Boom

Creative Boom, a UK-centric arts and design magazine, is tailored for artists, illustrators, and designers. Their email newsletter showcases a blend of intriguing and motivational article summaries accompanied by stunning visuals, topped with an elegant header GIF.

3. Asana

Asana's edition embraces several best practices. It features a central CTA button promoting their e-book download, and the content is oriented around a seasonal theme. Specifically, Asana delves into the topic of mid-year goal assessment, a crucial focal point for professionals across corporate America and knowledge-based sectors globally. Additionally, the email is adorned with Asana's signature visuals – crisp, geometric, and distinctly contemporary illustrations.

Die wichtigsten Erkenntnisse

Mit einer überzeugenden Betreffzeile laden Sie mehr Leser ein. Wir hoffen, dass die oben aufgeführten Beispiele hilfreich sind, um Ihre eigenen zu erstellen. Seien Sie kreativ und begeistern Sie Ihr Publikum mit tollen Betreffzeilen. Verstehen Sie Ihre Zielgruppe gut, damit Ihre Betreffzeilen ihre Probleme ansprechen.