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In the era of digitalization, the concept of gifting has evolved significantly. One such evolution is the advent of digital Visa gift cards. They have certainly revolutionized the way we gift, offering a secure, flexible, and eco-friendly alternative.
The rise of digital gifting
According to a study, the global digital gift card market is expected to reach a staggering value of over $724.3 billion by 2028. This surge in popularity can be attributed to several factors:
- Convenience: Digital gift cards can be purchased and delivered instantly, eliminating the need for physical stores or trips to the mailbox.
- Flexibility: They can be used for online, and in-store purchases anywhere Visa is accepted, giving recipients a wider range of options.
- Personalization: Many platforms allow for personalized messages and scheduling, making the gifting experience more thoughtful.
- Safety: Digital cards eliminate the risk of loss or theft compared to physical cards.
- Sustainability: They reduce plastic waste associated with traditional gift cards, appealing to environmentally conscious consumers.
What are digital Visa gift cards?
Digital Visa gift cards are a convenient and secure alternative to traditional plastic gift cards. Unlike their physical counterparts, digital Visa gift cards are delivered electronically via email or text message, making them ideal for last-minute gifts or situations where physical delivery isn't possible. A 2018 consumer survey underscored the popularity of gift cards as incentives. Visa gift cards tap into this preference perfectly. Visa gift cards offer the ultimate gift: freedom of choice. With a Visa gift card, your recipients can choose exactly what they want, wherever Visa is accepted, online or in-store.
Digital Visa gift cards offer a multitude of benefits for both individuals and businesses. Here are some real-world examples:
- Last-minute Gifting: With digital Visa gift cards, you can send a thoughtful present within minutes, saving the day.
- Long-distance Gifting: Staying connected with loved ones who live far away can be challenging. Digital gift cards allow you to send them a present no matter the distance.
- Employee Rewards: Employee recognition programs are crucial for boosting morale and productivity. Digital Visa gift cards offer a flexible and convenient way to reward employees for their hard work.
- Corporate Gifting: Building relationships with clients and partners is essential for businesses. Digital Visa gift cards can be used as a token of appreciation or to incentivize specific actions.
How to choose the right digital Visa gift card platform
With a growing number of platforms offering digital Visa gift cards, choosing the right one can be daunting. Here are some key factors to consider:
- Selection: Does the platform offer a variety of denominations and designs to suit your needs?
- Delivery Speed: How quickly can you get the gift card to the recipient?
- Customization Options: Can you personalize the gift card with a message or schedule delivery for a specific date?
- Fees: Are there any fees associated with purchasing or using the gift card?
- Security: Does the platform have robust security measures to protect your financial information?
Difference between digital visa gift cards and physical gift cards
Feature | Digital Visa Gift Card | Physical Gift Card |
Delivery
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Instant (via email) |
Can take a few days to arrive by mail |
Convenience
|
Can be purchased and sent anytime, anywhere - perfect for last-minute gifts or long-distance recipients. They can also be easily stored on a phone's digital wallet for quick access.
|
Requires a trip to a store to purchase, limiting flexibility. Physical cards need to be carried with you and can't be readily replaced if forgotten at home. |
Risk of Loss
|
Cannot be lost (can be retrieved if recipient's email is compromised). Since there's no physical card, there's no chance of it being misplaced or stolen.
|
Can be lost or stolen, rendering the remaining balance inaccessible. This can be a major downside, especially if the gift card has a large value. |
Security
|
PIN protected, some offer fraud protection. Most digital gift cards come with PIN security and some even offer fraud protection features that can help freeze the balance in case of unauthorized activity.
|
If a physical card is stolen and used before you report it missing, the balance is unrecoverable. Some cards may not offer any fraud protection. |
Accessibility
|
Anywhere Visa is accepted (online & in-store). Digital cards offer maximum flexibility as they can be used for online purchases or swiped at stores that accept Visa.
|
Anywhere Visa is accepted (may require physical swipe in stores). Some stores may not be equipped to process digital wallets and require the physical card to be swiped.
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Automate the digital VISA gift card with Xoxoday
There are many use cases wherein a digital VISA gift card can be used. But the question stands—is it feasible to go through holistic incentive campaigns manually? Not at all! That is where an automation tool such as Xoxoday comes into the picture.
Digital gifts are a powerful tool for boosting motivation and engagement but managing them for a large group of people can quickly become a time-consuming burden. Imagine manually sending gift cards to thousands of survey participants or struggling to remember every employee's birthday and anniversary to send out rewards. Xoxoday's automation tool puts an end to this tedious task.
Xoxoday streamlines digital gift management, freeing you to focus on what truly matters: building a highly motivated and engaged workforce or customer base.
Xoxoday can help you deliver VISA gift cards with:
Instant delivery- Issue virtual VISA cards to up to 10,000 recipients simultaneously, all with just a few clicks.
Global Payouts- Preload funds into your account wallet and choose from a selection of virtual prepaid cards (Visa, Mastercard, or PayPal). Select the denomination that suits your requirements, whether it's $25, $50, or any other amount.
Disburse payouts globally in simple steps, ensuring swift and hassle-free transactions then allow recipients to redeem their prepaid cards via e-gift vouchers or direct fund transfers into their wallets.
Conclusion
Digital Visa gift cards offer a convenient, flexible, and secure way to show someone you care. With their growing popularity and potential for future innovation, they are sure to revolutionize the way we gift in the years to come. So, next time you're looking for the perfect present, consider the benefits of a digital Visa gift card from Xoxoday. For further queries, a free demo or free trial, you can reach out to our gifting experts here.
